About this role.
This Marketing Operations Coordinator role supports go-to-market execution across digital, regional, demand generation, events, and customer marketing programs. The coordinator will build, QA, and deploy Marketo programs while maintaining campaign tracking, lead routing, scoring, attribution, and data-quality standards. The position partners closely with Marketing, SDR, Digital, Web, and Content teams to resolve lead-flow issues and document scalable operational processes. It requires at least two years of marketing operations or campaign execution experience, with hands-on Marketo expertise and familiarity with Salesforce and spreadsheet analysis. Success depends on meticulous execution, systems curiosity, and clear communication with both technical and non-technical stakeholders.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
3/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader MXN market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I start with the campaign brief, audience criteria, timeline, and success metrics. I configure the program, assets, smart campaigns, channels, tags, and UTM parameters, then use test records to validate emails, form capture, member status progression, and downstream CRM sync before launch.
I would first reproduce the issue with a test lead and review Marketo activity logs, smart campaign qualifications, field values, and sync status. Then I would check Salesforce assignment rules, queues, ownership fields, and any integration dependencies, document the root cause, and confirm the fix with stakeholders.
I would establish consistent naming conventions, required fields, normalized values, and regular audit routines. I would monitor duplicates, incomplete records, invalid values, campaign membership, and attribution fields, then use findings to improve intake forms, processes, and documentation.
I translate requirements into clear outcomes, timelines, and simple checklists rather than platform jargon. For example, I explain why an approved audience definition, UTM structure, form fields, and SLA are needed, while taking responsibility for the underlying Marketo and Salesforce configuration.
I would map the existing request-to-launch process, measure recurring delays or errors, and identify manual steps that can be standardized or automated. I would propose a practical improvement such as a campaign intake template, reusable Marketo program template, or pre-launch QA checklist, pilot it with users, and track whether it improves turnaround time and accuracy.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that’s where you come in:
About the Team
The Marketing Operations team is the backbone of our go-to-market strategy, ensuring cross-functional alignment across Sales, Marketing, and Customer Success. As a Marketing Operations Coordinator, you will be a key contributor focused on campaign execution, operational excellence, and system optimization—supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives.
What Success Looks Like
This role will be a crucial member of the Marketing Operations function, with success measured across the following focus areas:
Campaign Operations Excellence: Efficiently build, QA, and deploy Marketo programs across a variety of campaign types—email, webinar, nurture, events—ensuring accuracy, timeliness, and performance.
Process Discipline & Optimization: Follow and improve existing campaign and lead flow processes. Help document workflows and identify bottlenecks.
Data Quality & System Hygiene: Maintain high data standards through regular audits, field normalization, and campaign attribution support.
Collaboration & Communication: Partner closely with marketers, SDRs, and cross-functional teams to ensure seamless execution and visibility into campaign status and results.
Platform & Tools Stewardship: Learn and optimize tools like Marketo, Salesforce, Openprise, and Outreach to drive scale and efficiency.
Key Responsibilities
Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines
Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup
Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership
Troubleshoot Marketo and lead flow issues, escalating or resolving as needed
Enforce campaign and lead management best practices through audits and QA processes
Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications
Maintain documentation of campaign operations playbooks, workflows, and templates
Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution
Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time
Qualifications
2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment
Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets
Familiarity with lead lifecycle management, scoring models, and campaign attribution
Excellent organizational and project management skills with strong attention to detail
Clear, concise communication style—especially when translating technical requirements to non-technical stakeholders
Curious mindset with a willingness to dive into tools, systems, and processes to improve them
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here’s a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program – because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
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