About this role.
6sense is seeking a Principal Technical Product Marketing Manager to own positioning, messaging, launches, and technical proof for its Foundation platform pillar. The role translates data, identity resolution, APIs, MCP, security, connectors, and composable AI capabilities into compelling narratives for technical and economic B2B buyers. It requires hands-on technical credibility, including using APIs, configuring an MCP server, connecting it to an agent, and building demonstrations. The principal-level individual contributor will partner closely with Product, Engineering, Sales Engineering, Customer Success, and executive stakeholders to support technical evaluations, RFPs, POCs, and market differentiation. Success centers on establishing a defensible platform narrative and enabling the field to win technical buyer diligence.
Role DNA
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Job Complexity
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5/5Autonomy Level
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Core skills
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Sample interview questions
I would start with structured customer, prospect, win-loss, and field research to identify the technical buyer criteria that drive selection, such as coverage, match rates, identity quality, extensibility, security, and operational workflow fit. I would then translate validated product proof into a clear category narrative, persona-specific value propositions, competitive claims, and substantiation assets such as benchmarks, architecture diagrams, and customer evidence. Finally, I would test the message with Sales Engineering and target buyers, refine it based on objections, and operationalize it through launch, web, enablement, and RFP materials.
I would use a layered communication model. Developers need accurate architecture, implementation steps, examples, and clear constraints, while executives need the business impact: faster deployment, safer data access, extensibility, and reduced operational friction. I would create a concise executive narrative supported by an architecture explainer, live demonstration, technical brief, and practical use cases that show an MCP-connected agent delivering a meaningful GTM workflow outcome.
In a technical evaluation motion, I would first collect recurring objections, stalled-stage reasons, and competitor claims from Sales Engineering. I would prioritize the highest-impact gaps and create reusable materials such as discovery questions, technical battlecards, security-review FAQs, proof-point libraries, and demo narratives. I would measure adoption and effectiveness through POC progression, win rates, evaluation duration, and qualitative feedback from the field.
I would avoid unsupported assertions and define transparent, repeatable methodologies with Product, Data, Legal, and customer-facing teams. Depending on the claim, this could include benchmark studies, match-rate analyses, validation samples, customer outcomes, and clear definitions of measurement criteria and limitations. The resulting proof would be packaged for different contexts, from concise seller talk tracks to detailed technical whitepapers and RFP responses.
I establish alignment around shared customer outcomes, decision criteria, responsibilities, and measurable milestones early in the process. I bring well-supported points of view based on customer evidence, product understanding, competitive intelligence, and field input, while remaining open to expert feedback from Engineering, Product, and go-to-market partners. Consistent communication, reliable execution, and visibly connecting work to revenue, adoption, and customer outcomes build the trust needed to influence effectively.
Our Mission:
6sense’s mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
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Principal Technical Product Marketing Manager – Foundation Pillar
Team: Product Marketing
Reports to: VP, Product Marketing
About the Role
6sense is the GTM Intelligence Platform, and Foundation is the layer the rest of it stands on — “platform, data, infrastructure: the backbone everything builds on.” It owns account and people data, matching and identity, the APIs and MCP framework, security and connectors, signal publication, and the workflows that move data through the system. When buyers ask whether 6sense is accurate, extensible, secure, and composable, the answer lives here.
We’re looking for a Principal Technical Product Marketing Manager to own positioning, messaging, and go-to-market for the Foundation pillar. This is the most technical seat on the PMM team. You’ll translate deep capabilities — identity resolution, data coverage and accuracy, API extensibility, the MCP framework, security and compliance — into differentiated stories that win over the technical and economic buyers who scrutinize them: RevOps architects, IT and security teams, data leaders, and increasingly developers building agentic GTM stacks.
You’ll also carry one of the most strategically important narratives in the company: that 6sense is a composable intelligence layer other systems and AI agents plug into — “AI to the data, not data to the AI” — rather than a closed destination. With the MCP framework moving to GA, this is a present-tense story, and you’ll be the one who tells it credibly.
What You’ll Own
- Positioning and messaging for the Foundation pillar — platform, data, infrastructure, identity and matching, APIs and the MCP framework, security and connectors, signal publication, and workflows. You set the narrative and keep it coherent with the Intelligence and Activation pillars.
- Technical proof. Turn capability into credibility: architecture explainers, technical briefs and whitepapers, benchmarks, and reference narratives that substantiate the “backbone everything builds on” claim — especially around data accuracy, coverage, and identity resolution.
- The composable / MCP-agent story. Own the infrastructure-layer narrative — 6sense as the data and intelligence layer that agentic GTM stacks compose with. Lead GTM for the MCP framework and the developer / technical-buyer audience it opens up.
- Differentiation for the data and identity layer. Make the case against point data providers and infrastructure alternatives — coverage, match rates, identity quality, enrichment, security posture — and arm the field to win on it.
- Field and partner enablement for technical evaluations. Build the battlecards, objection handling, FAQs, and solution content that win RFPs, security reviews, and technical POCs. Partner with Sales Engineering to make the technical buyer’s diligence a place 6sense wins.
- Launches. Drive end-to-end GTM for Foundation releases: new data assets, API and MCP capabilities, security packages (SCIM, SSO role mapping, audit, custom roles), connectors, and workflow features.
- Cross-functional partnership. Work shoulder-to-shoulder with the Foundation Product and Engineering leaders to shape roadmap-to-market, and with Customer Success to surface the post-sale and admin/security use cases that prove the platform’s breadth.
- Market and competitive intelligence for the data and platform layer, feeding insight back into roadmap and pricing/packaging conversations.
What You’ll Bring
- 8+ years in product marketing, technical product management, or a closely related function, with substantial technical PMM experience for platform, data, infrastructure, API, or developer products.
- A proven ability to translate technical concepts — APIs, data pipelines, identity resolution, integrations, security, and AI/agent architectures like MCP — into crisp positioning and business value, without losing the engineers in the room or the buyers outside it.
- A track record owning messaging for technical products and enabling technical sales motions (Sales Engineering, RFPs, security reviews, POCs).
- Hands-on, not hand-wavy. You’ll personally call the APIs, stand up and configure the MCP server, connect it to an agent, and build the demo — and your messaging is sharper because you’ve done the thing, not just read the spec.
- Strong writing — you can produce content that is technically rigorous and genuinely clear, from a one-line value prop to an architecture whitepaper.
- Fluency with the B2B SaaS buyer, ideally in martech, RevTech, or data platforms, and comfort selling to technical and economic buyers (RevOps architects, IT, security, data teams, developers).
- The judgment and presence to operate as a senior individual contributor: set strategy, lead cross-functionally without authority, and influence product and executive stakeholders.
Nice to Have
- Hands-on familiarity with data enrichment and identity (waterfall enrichment, matching, intent data), MCP and agentic AI architectures, or composable/API-first platforms.
- Experience marketing to developers or technical evaluators, including documentation-adjacent and developer-community work.
- Background in or adjacent to GTM intelligence, ABM, sales intelligence, CDP, iPaaS, or identity platforms.
What Success Looks Like
In your first 6–12 months, Foundation has a differentiated, defensible position that technical buyers recognize; the composable/MCP infrastructure story is landed with the field and the market as something that exists today, not a roadmap promise; the data and identity credibility story is substantiated with proof, not assertion; and the field has the enablement to win the technical evaluation every time it comes.
Base Salary Range: $183,044.00 – $205,035. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com
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