About this role.
Tread seeks a full-cycle Mid-Market Account Executive to sell a construction-materials intelligence platform to producers, haulers, and heavy civil contractors. The role owns prospecting support, discovery, tailored demonstrations, multi-stakeholder negotiations, forecasting, and closing new-logo business. Success requires 3–7 years of B2B SaaS sales experience, including at least two years closing mid-market opportunities and consistently attaining quota. The AE will use consultative selling to diagnose operational problems such as dispatch inefficiencies, ticketing, billing errors, and poor cycle times. This is a high-autonomy growth-stage role with 30–60 day sales cycles and typical deal sizes of $30K–$150K ARR.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I begin by mapping the current workflow, stakeholders, systems, and points where manual work or delays create measurable cost. I use open questions to understand operational impact before presenting capabilities, then confirm the economic and strategic value of solving the problem.
I identify the operational champion, economic buyer, technical or implementation stakeholders, and potential blockers early. I create a mutual action plan, tailor value messages to each audience, document next steps in the CRM, and maintain parallel relationships so progress does not depend on one contact.
I would focus first on the dispatcher's workflow rather than lead with product features. After understanding issues such as paper tickets, missed updates, scheduling conflicts, or billing handoffs, I would show how digitized order-to-dispatch processes can reduce manual work, improve visibility, and create more reliable downstream records.
I apply consistent stage criteria, validate compelling events and decision processes, confirm stakeholder alignment, and record realistic close dates based on mutually agreed actions. I review deal risks regularly and distinguish committed opportunities from upside rather than relying on seller optimism.
In a prior role, I exceeded quota by concentrating on a defined ideal-customer profile, improving discovery quality, and creating account plans for high-value opportunities. I maintained strong pipeline coverage, involved the right internal partners early, and used quantified ROI to move prospects from interest to a clear business case.
Mid-Market Account Executive
ABOUT TREAD
Tread is the construction materials intelligence platform purpose-built to digitize the end-to-end process of buying and moving bulk materials. From order to dispatch to driver pay, we help producers, haulers, and contractors eliminate chaos, cut manual work, and move more loads. Our customers include industry leaders like Cemex, Martin Marietta, and Tomlinson, as well as multi-generation family-run hauling operations across North America. We were named one of CEMEX Ventures’ Top 50 Contech Startups of 2024, and we’re just getting started.
Construction is one of the last industries to be digitized and we’re leading that transformation. If you want to sell something that actually matters to the people buying it, this is your seat.
THE ROLE
We’re looking for a mid-market account executive who knows how to navigate complex sales cycles and close deals that stick. You’ll own a defined territory of mid-sized material producers, bulk haulers, and heavy civil contractor companies with 20–500 trucks and the operational complexity that comes with it. You’ll run full-cycle deals from first call to signed contract, working closely with our sales and solutions engineers, and customer success to bring new logos across the line.
This is a consultative sale. You’re not pitching features, you’re diagnosing operational pain (dispatch chaos, paper tickets, billing errors, poor cycle times) and positioning Tread as the platform that fixes it. The best person for this role loves digging into how a prospect’s business actually works and connecting that directly to ROI.
WHAT YOU’LL OWN
Run full-cycle sales from discovery through negotiation and close average deal size $30K–$150K ARR
Build and manage a healthy pipeline of mid-market accounts across your assigned territory
Lead discovery calls and product demos tailored to each prospect’s operational reality
Develop multi-threaded relationships across operations, dispatch, finance, and the C-suite
Partner with SDRs to prioritize outbound efforts and create targeted account plays
Accurately forecast your pipeline and maintain clean CRM hygiene in HubSpot
Collaborate with customer success to ensure smooth handoffs and strong early adoption
Feed insights from the field back to product and marketing. You’re the voice of the customer
WHAT WE’RE LOOKING FOR
3–7 years of B2B SaaS sales experience, with at least 2 years closing mid-market deals
Proven track record of consistently meeting or exceeding quota in a full-cycle AE role
Experience selling to operations-heavy industries. Construction, logistics, transportation, field services, or similar is a strong plus
Comfortable running multi-stakeholder deals with 30-60 day sales cycles
Strong discovery skills. You ask better questions than you give answers
Clear, confident communicator, written and verbal, who can adjust for a dispatcher or a CFO
Self-managed and structured: you know how to prioritize a pipeline and hold your own schedule accountable
Proficient with HubSpot or a similar CRM; MEDDIC, SPIN, or Challenger familiarity is a plus
WHAT SETS YOU APART
You’ve sold into the construction, trucking, or aggregate/asphalt space before
You understand what a dispatcher actually does on a Tuesday morning
You’ve been an early AE at a growth-stage company and thrived without a fully built-out playbook
You enjoy helping shape how a sales motion gets built, not just executing someone else’s
COMPENSATION & BENEFITS
Base Salary: $100,000 | OTE: $200,000 | Commission: Uncapped | Equity: Options included
Full health, dental, and vision coverage
Bi-annual team offsites (the kind people actually look forward to)
Access to industry events and conferences CONEXPO, NAPA, World of Asphalt, and more
High autonomy, low bureaucracy. Your results speak louder than your process
WHY TREAD, WHY NOW
Construction materials logistics moves hundreds of billions of dollars of product every year and it’s still largely managed by whiteboards, spreadsheets, and phone calls. Tread is changing that. We have real customers, real revenue, and a product that operators genuinely love. We’re growing, well-funded, and at the stage where the people who join now get to shape how this company scales.
If you want a role where your number matters, your opinion matters, and what you’re selling actually makes someone’s job meaningfully better this is it.
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