About this role.
Actian is hiring a German-speaking Sales Development Representative to expand Jaspersoft’s embedded analytics and business-intelligence presence across German-speaking and assigned European markets. The role centers on outbound prospecting, inbound lead qualification, cold calling, account research, and generating qualified meetings for Account Executives. The SDR will use Salesforce, Outreach, LinkedIn, and other prospecting tools while maintaining accurate pipeline data and adapting outreach based on performance. Professional German and English are essential, while French and enterprise software or analytics prospecting experience are advantageous.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
3/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I research the company’s business model, priorities, technology environment, relevant stakeholders, and potential trigger events. I then form a concise hypothesis about where embedded analytics or reporting could create value, prepare a German-language opening tailored to the persona, and define a clear qualification objective for the call.
I would treat rejection as data rather than a personal outcome. I would review call notes, response rates, and messaging patterns, seek coaching where appropriate, test targeted improvements, and maintain disciplined activity levels while focusing on the quality of conversations generated.
I seek to understand the prospect’s current reporting or analytics process, business pain points, affected users, desired outcomes, technical context, buying stakeholders, timeline, and next-step commitment. I document this clearly in the CRM so the Account Executive receives a useful and actionable opportunity.
I would reference a relevant company initiative, product experience, market pressure, or customer-facing reporting challenge rather than relying on generic personalization. The email would briefly connect that observation to the potential value of embedded analytics, use a credible proof point where available, and ask for a focused, low-friction conversation.
I use consistent workflows after each meaningful interaction, log outcomes promptly, apply clear disposition and next-step fields, and schedule follow-up tasks immediately. I also review my active cadences and pipeline regularly to identify stale records, missed commitments, and accounts requiring a different approach.
Actian is the Data and AI division of HCLSoftware, helping organisations connect, manage, govern and analyse their data with confidence.
Actian is expanding its portfolio across data intelligence, artificial intelligence, databases and business intelligence. Jaspersoft is an important part of this growth, helping organisations embed reporting, dashboards and analytics directly into their applications and customer experiences.
This is an opportunity to join Actian at an exciting stage of growth and contribute directly to the expansion of Jaspersoft across the European market.
We are looking for an ambitious, curious and commercially driven German-speaking Sales Development Representative.
German-speaking markets will be a primary focus of the role, making professional fluency in German essential. You will also work within an international organisation where fluent professional English is required for internal collaboration, training and communication across teams.
Professional fluency in French would be a strong advantage, allowing the successful candidate to support additional European markets when required.
You will identify target accounts, engage relevant decision-makers and create qualified sales opportunities for Jaspersoft Account Executives through cold calling, email, LinkedIn and account-based prospecting.
You will also manage and qualify inbound leads, ensuring timely, relevant and professional follow-up.
What you will do:
Own outbound prospecting across German-speaking markets and other assigned European territories.
Conduct cold calls and qualification conversations primarily in German with prospects across DACH.
Manage and qualify inbound leads, ensuring timely and relevant follow-up.
Research target companies, business units, decision-makers and buying signals.
Develop territory and account plans in collaboration with Jaspersoft Account Executives.
Engage prospects through cold calling, targeted email, LinkedIn and account-based outreach.
Create relevant and personalised messaging based on the prospect’s role, industry, market and business priorities.
Develop German-language outreach appropriate for customers and prospects in German-speaking markets.
Identify organisations that could benefit from embedded reporting, analytics and business intelligence.
Engage multiple stakeholders within target accounts.
Conduct initial qualification conversations to understand business challenges, priorities, timelines and potential Jaspersoft fit.
Generate qualified discovery meetings and sales opportunities.
Manage prospects through structured Outreach cadences and follow up consistently.
Maintain accurate and timely information in Salesforce and other sales systems.
Monitor results, adapt your prospecting strategy and raise blockers early.
Use company-approved AI tools to improve account research, messaging, call preparation and follow-up.
Continuously develop your knowledge of Jaspersoft, its use cases, customers, competitors and target markets.
What we are looking for:
Previous experience as an SDR, BDR or in a comparable outbound sales role.
Demonstrable experience in cold calling, account research and new-business prospecting.
Confidence conducting professional prospecting and qualification conversations in German.
Confidence working towards daily activity, meeting and pipeline-generation targets.
Strong written and verbal communication skills.
Ability to adapt messaging and communication style to different European markets and business cultures.
Confidence managing both inbound leads and outbound prospecting activity.
Ability to manage multiple accounts, contacts and sales cadences effectively.
Experience using CRM, sales-engagement and prospecting tools.
Familiarity with Salesforce, Outreach, Gong, LinkedIn Sales Navigator, Cognism, ZoomInfo or Demandbase would be advantageous.
Strong organisation, prioritisation and time-management skills.
A proactive, accountable and resilient approach.
Coachability, curiosity and the ability to apply feedback quickly.
Motivation to learn, develop and take on greater responsibility over time.
Experience prospecting for business intelligence, analytics, embedded software, enterprise software or related technology solutions would be advantageous.
What Actian offers:
The opportunity to contribute to the growth of Jaspersoft across European markets.
Structured coaching, product training and sales enablement.
Exposure to enterprise customers and software companies across multiple markets.
Close collaboration with experienced Account Executives, Solutions Engineers and sales leaders.
Career-development opportunities within sales and other commercial functions.
Practical experience using AI to improve modern prospecting.
An internationally connected working environment.
Competitive base salary, performance-related variable compensation and country-specific benefits.
Compensation
Additional Information
Why Join Us? At Actian, we are passionate about innovation and teamwork. This role is perfect for someone who thrives in a dynamic environment, loves creating an efficient and welcoming workspace, and enjoys working closely with a talented team.
Interested? We’d love to hear from you! Let’s discuss how you can contribute to our success while growing your career with us.
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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