About this role.
Ajax Systems is hiring a France-focused B2B Marketing Specialist to build regional demand and sales opportunities through partner and account-focused marketing. The role delivers multichannel activities such as promotions, trade exhibitions, seminars, webinars, certification courses, trade marketing, professional-media outreach, and partner programs. It requires campaign performance reporting, local market and partner analysis, budget management, and close coordination with sales, product, R&D, distributors, and partner marketing teams. Candidates need at least two years of B2B marketing experience, native-level French, fluent English, commercial focus, and flexibility to travel throughout France.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with partner segmentation, local demand analysis, pipeline goals, and an audit of existing channels and materials. I would then prioritize campaigns by commercial opportunity, define owner responsibilities and budgets, and establish KPIs such as partner engagement, qualified opportunities, conversion, and revenue influence.
I connect campaign activity to agreed business objectives rather than relying only on reach metrics. I track leading indicators such as registrations, attendance, engagement, and lead quality, then assess opportunities created, progression, conversion, cost efficiency, and feedback from sales and partners to decide what to scale or adjust.
I would align early on a shared commercial objective, clarify the value of the proposed activity for each party, and create a simple execution plan with roles, timelines, assets, and measurable outcomes. Regular check-ins and transparent reporting help surface blockers quickly and maintain accountability.
I would combine partner feedback, customer objections, competitive observations, and campaign data to identify a specific gap, such as low awareness of a product use case. I would adapt the message, proof points, and channel mix to that audience, test the revised approach, and use the resulting conversion data to refine it further.
I use a prioritized campaign calendar with clear objectives, dependencies, budgets, owners, and decision dates. I standardize repeatable processes and asset checklists, communicate risks early, and protect time for post-campaign analysis so operational delivery does not prevent continuous improvement.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Responsibilities:
- Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution, managing campaigns that promote Ajax products within the framework of the Regional Business Plan.
- Drive B2B marketing activities: promotions, exhibitions, seminars, webinars, certification courses, case studies, presentations, trade marketing activities, professional media publications, motivation programs, etc.
- Report on the performance of marketing campaigns and make adjustments to increase efficiency.
- Develop and update marketing materials; contribute to the creation of partner development tools by presenting regional market needs and features.
- Monitor the implementation of marketing policies in the distribution channel, ensuring delivery of all existing marketing materials and tools (created by Ajax HQ) to business partners.
- Conduct deep analysis of partners’ businesses and local market insights to generate ideas for growing Ajax’s share and sales with each partner.
- Collaborate with marketing, product, and sales managers on the partner side to strengthen Ajax’s presence and sales.
- Ensure effective collaboration and coordination across internal and external stakeholders.
- Gather regional product feedback and needs, sharing information with the R&D team.
- Manage marketing budgets and oversee the project approval process.
- Hold regular meetings with partners and maintain close alignment with the sales team.
Requirements:
- 2+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
- Fluent English and native-level French (both written and spoken)
- Background in the security industry is a strong advantage
- Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
- Deep understanding of multichannel marketing strategies and the full marketing mix
- Demonstrated success in delivering commercially impactful marketing projects
- Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
- Willingness to travel across France
Personal qualities:
- Analytical thinking
- Systematic approach
- Proactivity
- Self-organization
- Teamwork ability
- Goal-oriented mindset with a passion for achieving targets
We offer:
- Opportunity to work with the most recognized security system and develop your career
- Competitive wages – and a transparent motivation system
- A strong and well-coordinated team of professionals
- Ambitious tasks and challenges
- Freedom to make decisions and implement ideas
Compensation
Additional Information
We are working to ensure that people’s lives are calm and the world safe.
Let’s become a part of the team that creates in Ukraine a smart and useful global product.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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