About this role.
Carrot is hiring a Sales Associate/SDR to generate qualified pipeline for Account Executives, with an emphasis on strategic and national accounts. The role centers on account research, multichannel outreach through email, calls, and LinkedIn, and building early-stage relationships with prospective customers. Candidates should bring at least one year of sales experience, strong follow-through, strategic prospecting ability, and familiarity with tools such as Salesforce, SalesLoft, Outreach, and Sales Navigator. The position also values thoughtful use of AI tools to improve research, workflow efficiency, and outreach personalization. This is an entry-to-early-career B2B sales role with a clear growth path and performance-driven expectations.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would first research the account’s business priorities, organizational structure, employee population, and relevant benefits or healthcare initiatives. I would map likely decision-makers, champions, influencers, and procurement stakeholders, then sequence outreach based on role relevance and potential urgency. I would use personalized messaging for each persona while tracking engagement and next steps in the CRM.
In a prior sales situation, I encountered prospects who were initially unresponsive after several outreach attempts. I reviewed my messaging, added more relevant context, varied the communication channel, and set structured follow-up reminders rather than treating silence as a dead end. This consistent approach eventually reopened conversations and reinforced the value of process discipline.
I use AI to reduce repetitive work, such as summarizing public account information, organizing research themes, drafting initial outreach frameworks, and identifying questions to investigate. I review and edit every output to ensure it is accurate, specific, respectful, and aligned with the prospect’s context. AI should accelerate preparation, not replace critical thinking or authentic relationship building.
I would monitor activity quality and outcomes, including targeted accounts researched, calls and emails completed, connection and reply rates, meetings booked, qualified opportunities created, and pipeline contribution. I would also review conversion rates at each stage to identify whether I need to improve targeting, messaging, call execution, or follow-up consistency.
Carrot combines a meaningful healthcare mission with the opportunity to help employers improve access to important fertility and family-forming care. I am motivated by consultative B2B sales work where thoughtful research and strong communication can connect customers with solutions that have tangible human impact. The company’s focus on growth, learning, and inclusive care strongly aligns with the type of sales career I want to build.
About Carrot:
Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries – from pre-pregnancy through menopause and major life moments in between. Carrot’s comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide.
Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company’s ‘Most Innovative Companies’ and CNBC’s ‘100 Barrier Breaking Startups’. The company is regularly cited by leading global outlets — including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review — as a leading voice on digital health, the future of work, and family health. Learn more at get-carrot.com.
The Opportunity 🚀
Sales Associates are responsible for identifying and generating high-value opportunities for our Account Executives to close. The SDR will become a trusted resource and develop relationships with prospects, acting as the initial point of contact. This role will be primarily focused on researching the Target Accounts in their territory and performing outreach through emails, calls, and LinkedIn.
Previous experience as an SDR is not required, but you should want to foster a long-term career in sales. The SDR role is your foot in the door to the wide, lucrative world of B2B sales. We are looking for individuals with a passion for advancing in their career and consider learning and growing a vital part of their professional development. Top performers in this role are individuals who take extreme ownership over their process and remain diligent in their outreach and follow-up. A winning attitude and perseverance are crucial for success as an SDR.
This role will have some focus on strategic and national accounts, requiring thoughtful account research, multi-threaded prospecting, and the ability to engage complex organizations. The ideal candidate uses AI tools thoughtfully to automate repetitive tasks, improve account research, personalize outreach, and increase the effectiveness of their sales workflow while applying sound judgment and maintaining a high-quality prospect experience.
The Sales Associate team is full of diverse, energetic, passionate, and collaborative folks who are seeking to grow their careers and develop their sales skill set. Our team is often the first interaction between Carrot and a prospective client, so our impact and opportunity is massive. We are looking for someone to hit the ground running and help us continue to evolve and succeed!
About You ✨
You likely have:
- A Bachelor’s Degree
- At least one year of Sales experience (in any industry/capacity)
- Experience prospecting into complex, strategic, enterprise, or national accounts
- Demonstrated ability to use AI tools to automate tasks, improve productivity, conduct research, or enhance sales outreach
- Ability to think strategically about account prioritization and stakeholder engagement
- Superior verbal and written communication skills
- Clear history of diligent process and clear follow-up abilities
- Experience persevering despite challenges
- Experience with sales tools (SalesLoft/Outreach, Salesforce, SalesNav, etc.)
- Independent self-starter who also works well on a team
- Passionate about providing inclusive coverage to marginalized populations
Nice to Have ⭐
- 6-9 months of experience as an SDR
- Professional experience in a client-facing role
- Professional experience in fertility, reproductive health, healthcare, employee benefits, health plans, or a related industry
Interview Process 🤝
We believe in a thoughtful and transparent interview process designed to create alignment for both candidates and our team.
For this role, candidates can expect:
- Recruiter Screen — 30 minutes
- Hiring Manager Interview — 45 minutes
- Peer Panel Interview— 45 minutes
Throughout the process, we will share additional context about the team, business priorities, customer landscape, and what success looks like in this role.
Why Candidates Join Carrot 🌍
Carrot offers the opportunity to do meaningful work in service of a deeply human mission.
Highlights include:
- A mission-driven company focused on expanding access to fertility and family-forming care globally.
- A high-growth environment where leaders are empowered to shape strategy and drive impact.
- Competitive compensation, equity, and comprehensive benefits.
- Comprehensive parental leave and family-forming benefits.
- A collaborative, inclusive, and values-driven culture.
- The opportunity to work alongside passionate, thoughtful teammates committed to improving healthcare outcomes worldwide.
Compensation 💰
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $65,000-$75,000, plus a variable component. Actual compensation may vary from the posted base salary depending on your confirmed job-related skills and experience.
Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com
A Note on AI
At Carrot, we believe AI can help us work smarter, move faster, and create more meaningful experiences for our members, customers, and each other. While not every role requires deep technical AI expertise, we value people who are curious, eager to learn, and excited to thoughtfully incorporate AI into their day-to-day work.
For some roles, AI fluency is a core requirement—and we’ll call that out clearly in the qualifications. For everyone else, we’re looking for people who embrace new ways of working, use AI responsibly to improve quality and efficiency, and continue to learn as the technology evolves.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Fast Company’s Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.
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