About this role.
HubSpot is hiring a Small Business Account Executive to acquire and grow new business across Central and Eastern Europe. The role combines inbound lead follow-up, prospect research, consultative outreach, online product demonstrations, pipeline management, forecasting, and quota attainment. Candidates need at least one year of closing-sales experience, fluency in English plus another Eastern European language, and a demonstrated record of high performance. The position supports office, flexible, or remote work arrangements for candidates located in Germany or Ireland. Success depends on strong consultative selling, adaptability, collaboration with marketing and technology teams, and disciplined execution in a high-growth environment.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader EU market for similar roles.
Core skills
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Sample interview questions
I begin by researching the company, its market, and likely growth challenges, then use discovery questions to confirm business goals, current processes, stakeholders, urgency, and fit. I summarize the agreed pain points and next steps, ensuring the opportunity has a clear value case before advancing it.
I use defined qualification criteria, validate decision process and timing with buyers, and update next steps immediately after each interaction. I review deal health regularly, distinguish committed opportunities from upside, and escalate risks early rather than relying on optimism.
I would identify the source of hesitation through targeted discovery, such as budget, implementation effort, or unclear ROI. I would then tailor the demonstration and business case to the prospect's priorities, involve the appropriate stakeholders, and agree on a practical mutual action plan to move the decision forward.
I would focus on the buyer's highest-impact workflow and show a simple, relevant path from their current challenge to a measurable outcome. Rather than presenting every feature, I would connect core capabilities to time savings, improved lead management, customer visibility, and scalable growth.
I assess pipeline coverage, conversion rates, deal stages, and activity levels to identify the constraint. I then prioritize the highest-quality opportunities, create targeted outreach for gaps, seek coaching where needed, and execute a measurable recovery plan while keeping my forecast transparent.
As an Account Executive at HubSpot, you use selling strategies to find new business and help them grow using HubSpot software. You benefit from inbound leads and research prospects to create outreach strategies. You run online demos of the HubSpot software and successfully sell the HubSpot value proposition. Your target clients will largely consist of small-sized businesses.
We are actively hiring for a Small Business Account Executive; candidates have the choice to be office, flex or remotely located in Germany and Ireland, based on individual preference! Please check out this article for more context: The Future of Work at HubSpot: How We’re Building a Hybrid Company.
What are the responsibilities of an Account Executive?
In this role, you will need to:
- Quickly identify challenges that our prospective customers face and discover the best solutions for their business
- Consistently close new business at or above quota level
- Build relationships with prospects and internal stakeholders to grow new business
- Work collaboratively with HubSpot’s marketing and technology departments to evolve our sales strategy when new features and products are introduced
- Help shape the future of HubSpot’s mission with your perspectives, ideas, and skills
What are the role requirements?
- 1+ years of Closing Sales experience
- Fluency in English & another East European language
- Unmatched consultative selling and closing skills
- Accurate forecasting and pipeline management
- Track record of being a high performer (e.g. over quota, President’s Club)
- A sharp focus on your goals and a strong approach for achieving them
Who excels in this role?
- Top performers in the Account Executive position usually have:
- Strong communication, time management and adaptability in order to be set up for success remotely
- Experience working in a high-growth, “scale up” environment
- Passion for helping businesses grow and curiosity about the tech industry
- Humility and enthusiasm in their work
What are some of the benefits of working at HubSpot?
- Generous remuneration and stock units
- Interactive employee training and onboarding
- An education allowance up to €4,250 per annum
- Pension
- Life Assurance
- Long term illness cover
- 25 days holidays
- An additional “week of rest” at the beginning of August for all EMEA employees
- On-site gym and fitness workshops
- Amazing colleagues to learn from and enjoy company social outings, parties, and events
Interested in learning more about our Remote Program? Learn more here!
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.
This resource will help guide how we recommend thinking about the range you see.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
€95.782—€111.982 EUR
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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If you need accommodations or assistance due to a disability, please reach out to us using this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.
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