About this role.
HubSpot is hiring a full-time Small Business Account Executive to sell its customer platform to small and mid-sized businesses in the Nordic territory. This is an inside-sales, full-cycle closing role focused on prospect discovery, online product demonstrations, consultative selling, pipeline management, forecasting, and achieving quota. Candidates need at least one year of closing-sales experience, fluent English, and a demonstrated record of high performance; Nordic language capability or market exposure is beneficial but not required. The role supports office, flex, or remote work for UK-based candidates, while the imported location is Remote - Ireland. Success depends on strong communication, adaptability, time management, and collaboration with marketing and technology teams in a high-growth environment.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I begin with open questions about the prospect's growth goals, current process, customer journey, constraints, and desired outcomes. I confirm the business impact of each challenge, identify decision criteria and stakeholders, and then tailor the demonstration to the highest-priority use cases rather than giving a generic product tour.
I maintain clear stage definitions, document next steps and decision dates after every interaction, and inspect pipeline coverage and conversion rates weekly. I prioritize opportunities based on fit, urgency, stakeholder engagement, and close probability, while continually building new pipeline so that late-stage risk does not jeopardize the quarter.
I would acknowledge that changing systems has a cost, then explore what is working and where the existing approach creates friction, missed visibility, or manual effort. I would quantify the impact where possible and position only the relevant HubSpot capabilities, using examples and a focused demo to show a credible path to improvement.
In a stalled deal, I would reassess the stakeholder map and the underlying reason for inaction rather than simply continuing follow-ups. I would re-engage with a concise value recap, validate priorities and timing, address open risks such as implementation or budget, and agree on a mutual action plan with specific owners and dates.
I prepare by researching the account, its market, and relevant business context, while keeping communication direct, clear, and evidence-based. I listen carefully for individual preferences, avoid assumptions, and use concise follow-up materials that make it easy for stakeholders to evaluate value and coordinate an internal decision.
What will you get to do in this Small Business Account Executive role?
As an Account Executive at HubSpot, you use inbound selling strategies to find new business and help them grow using HubSpot software. You run online demos of the HubSpot software and successfully sell the HubSpot value proposition. Your target clients will largely consist of small and mid-sized businesses. This position would be based out of your home office working in an inside sales model, and it is a full closing role.
We are actively hiring for a Small Business Account Executive to sell into the Nordics territory; candidates are eligible to be office, flex or remotely located in the United Kingdom based on individual preference! Please check out this article for more context: The Future of Work at HubSpot: How We’re Building a Hybrid Company.
What are the responsibilities of a Small Business Nordics Account Executive?
In this role, you will get to:
- Quickly identify challenges that our prospective customers face and discover the best inbound marketing solutions for their business
- Consistently close new business at or above quota level
- Build relationships with highly qualified prospects at small and mid-sized companies
- Build relationships with prospects and internal stakeholders to grow new business
- Work collaboratively with HubSpot’s marketing and technology departments to evolve our sales strategy when new features and products are introduced
- Help shape the future of HubSpot’s mission with your perspectives, ideas, and skills
What are the role requirements?
- Candidates must be based in the United Kingdom to be considered for a remote opportunity
- 1+ years of Closing Sales experience
- Fluency in English
- Fluency in any Nordic language and / or market exposure would be a plus but it is not required
- Unmatched consultative selling and closing skills
- Accurate forecasting and pipeline management
- Track record of being a high performer (e.g. over quota, President’s Club)
- A sharp focus on your goals and a strong approach for achieving them
Who excels in this role?
Top performers in the Account Executive position usually have:
- Strong communication, time management and adaptability in order to be set up for success remotely
- Experience working in a high-growth, “scale up” environment
- Passion for helping businesses grow and curiosity about the tech industry
- Humility and enthusiasm in their work
Interested in learning more about our Remote Program? Learn more here!
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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If you need accommodations or assistance due to a disability, please reach out to us using this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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