About this role.
Fleetio seeks a mid-level Growth Product Manager to advance product-led and self-serve growth for its B2B fleet-management SaaS platform. The role owns discovery, prioritization, experimentation, launch analysis, and optimization across activation, adoption, monetization, retention, and expansion. Success requires strong funnel and lifecycle analytics, customer-centered product judgment, and close partnership with engineering, design, data, marketing, sales, and customer success. The position also values practical fluency with AI tools and AI-powered product experiences, along with the ability to translate evidence into measurable business and customer outcomes.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would explain the target metric and customer problem first, then describe my hypothesis, experiment design, guardrail metrics, and result. For example, I might simplify an onboarding step after identifying a drop-off point, measure activation uplift against a control group, and use qualitative feedback to validate why the change worked before scaling it.
I combine customer impact, expected business value, confidence, effort, and strategic fit. I use funnel data and qualitative research to identify constraints, then maintain a transparent opportunity backlog so cross-functional partners understand why the highest-leverage work is being selected.
I would define customer-value and experience guardrails alongside commercial metrics, such as task completion, satisfaction, support contacts, and longer-term retention. I favor interventions that help customers realize value faster and would stop or revise a test if it improves a short-term metric while degrading user outcomes.
I align the team around the customer problem, desired outcome, scope, and decision criteria early. I keep communication frequent and concise through shared metrics, experiment readouts, trade-off discussions, and clear ownership, while incorporating perspectives from engineering, design, data, marketing, sales, and customer success.
I use AI responsibly to accelerate research synthesis, generate and critique hypotheses, identify analysis questions, and improve documentation quality, while validating outputs with source data and human judgment. For customer-facing AI features, I would focus on a concrete user problem, establish quality and safety measures, and iterate using behavioral data and customer feedback.
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!
More about our team and company:
- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers
We’re looking for an evidence-based, customer-centric, and innovative Product Manager to join our growing product org. As a Growth PM, you will play a key role in our product-led growth and self-serve initiatives within our Product Growth team. This team is focused on identifying where the product can do more to help customers realize value and where that value can translate into durable business growth.
Your goal will be to understand the core value levers of our product and use strong growth instincts to drive activation, adoption, monetization, retention, and expansion. We believe the strongest product-led growth comes from helping customers realize value through thoughtful product experiences, not from forcing growth at the expense of customer trust.
Reporting to the Growth Group Product Manager, you will build growth loops, develop hypotheses, run experiments, and turn insight into product improvements that create value for both customers and the business. You will partner closely with engineering, design, data, marketing, sales, customer success, and other cross-functional teammates to deliver meaningful outcomes.
Who You Are
Our ideal candidate is curious, proactive, customer-centric, and energized by solving growth problems through product. You have strong product judgment, a bias toward learning, and a demonstrated ability to turn customer insight and data into measurable impact.
You have experience in product-led growth and self-serve product development, with a strong understanding of funnels, loops, lifecycle optimization, and experimentation. You are comfortable moving between strategy and execution, and you know how to use both quantitative and qualitative inputs to make sound product decisions.
You are self-sufficient with data, comfortable exploring dashboards and analyzing funnels, and able to use evidence to influence priorities. You are also fluent in modern AI tools and concepts, whether through building AI-powered features or using AI to improve the quality and speed of your work.
You are a strong cross-functional partner who collaborates effectively with engineering, design, research, data, marketing, sales, customer success, and other stakeholders. You care deeply about craft and customer experience, and you believe the best growth comes from helping users realize value faster and more often, not from adding friction or compromising product quality.
Your Impact
- Drive product growth across key parts of the customer journey, including activation, adoption, monetization, retention, and expansion
- Build and optimize growth loops that are repeatable, scalable, and measurable
- Develop a deep understanding of customer behavior, funnel performance, lifecycle moments, and value realization to identify high-leverage opportunities
- Collaborate cross-functionally with design, engineering, data, marketing, and customer-facing teams to develop effective strategies and deliver measurable outcomes
- Use quantitative analysis, qualitative insight, and product judgment to inform priorities and decisions
- Generate and test hypotheses through thoughtful experimentation and rapid iteration
- Contribute to growth strategy and roadmap decisions by identifying opportunities, recommending priorities, and driving execution within your area
- Guide initiatives through the full product lifecycle, from discovery and prioritization through launch, analysis, and optimization
- Communicate progress, trade-offs, learnings, and recommendations clearly to stakeholders and leaders
- Help raise the bar for experimentation rigor, evidence-based decision-making, and product quality across the team
Your Experience
- 3-5 years in product management, including meaningful experience in product-led growth and/or experimentation-focused roles in modern B2B SaaS environments
- BA/BS/MS in Computer Science, Business, Design, or related equivalent field/experience
- Strong quantitative business acumen and comfort using data to identify opportunities, evaluate performance, and inform decisions
- In-depth knowledge of product growth best practices, experimentation, and funnel analysis
- Passion for customer and business success, shortening time to value, and the craft of product management
- Strong ability to understand users and rally teams around the right problems to solve
- Proven track record of strong cross-functional collaboration
- An entrepreneurial spirit – you are self-driven, accountable, and comfortable presenting to customers, prospects, partners, and stakeholders.
- Egoless self-starter with great product sense, curiosity, analytical thinking, attention to detail, and a growth mindset.
- Ability to operate both strategically and tactically, from shaping direction to driving execution and iteration
- Demonstrated fluency with modern AI tools and concepts, either through building AI-powered product experiences or using AI meaningfully to improve product thinking, execution, analysis, and decision-making
- Champion our core values of intelligence, intensity, integrity, and ownership
Considered a plus
- Experience in fleet, automotive, transportation software, vertical SaaS, or a related space
- Experience writing and reading SQL
- Experience across multiple growth surfaces, such as onboarding, trial, adoption, monetization, or lifecycle experiences
- Experience with hybrid B2B PLG and SLG products
- Experience optimizing mature products as well as exploring zero-to-one opportunities
- Experience building, launching, or iterating on AI-powered product features or workflows
- Experience working in design-forward, product-led environments with a strong emphasis on user experience, craft, and thoughtful growth
Benefits
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO – 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave – birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund – $150 quarterly
- Business expense stipend – $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.
This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.
If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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