Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Product Manager (ElevenCreative Self-Serve)
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- Remote from
- UK, USA, Netherlands+1 more
- Salary
- Undisclosed
- Department
- Product & Operations
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 1 Dec 2026
- Listing views
- 14
- Application actions
- 0
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The role, at a glance.
ElevenLabs is seeking an experienced Product Manager to own the self-serve ElevenCreative experience for creators and marketers. The role focuses on improving onboarding, activation, engagement, retention, upgrades, and adoption of image, video, music, editing, and agent workflows. The PM will define high-impact product bets, use behavioral and product data to prioritize opportunities, and partner closely with engineering, design, growth, lifecycle, pricing, and social teams. Success requires strong consumer or self-serve product experience, analytical rigor, technical fluency, design judgment, and a rapid experimentation mindset.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would map the journey from sign-up through first value, repeated use, and paid conversion, then combine funnel data, cohort retention, qualitative feedback, and session evidence. I would prioritize an opportunity where the user problem is clear, the affected audience is meaningful, and a measurable intervention can be tested quickly.
I would first define the activation event that best predicts durable value, such as completing and exporting a first project or successfully deploying an agent. I would then identify friction before that event, prototype guided entry points and templates, run controlled experiments, and evaluate impact on activation as well as downstream retention and upgrades.
I separate decisions that are reversible from those that create long-term product or trust debt. For reversible bets, I favor a focused, instrumented release that tests the core user value; for foundational workflows, I align the team on quality bars, edge cases, and success metrics before scaling the launch.
I would track adoption by product and cohort, time to first successful use, repeat creation, cross-product migration, feature depth, retention, and conversion to paid plans. I would also segment results by creator type, acquisition channel, and initial use case to distinguish broad discovery issues from audience-specific product gaps.
In a strong example, I would explain how quantitative behavior revealed a drop-off or underused capability, while interviews clarified the underlying user problem. I would show how that evidence changed the initial roadmap, how the team scoped a targeted solution, and the measurable outcome after release, such as improved activation, engagement, or retention.
About this role.
About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses – from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world’s most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We’ve raised $781M in funding and our last valuation was $22B – multiples of 11, always.
We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team – builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
How we work
High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
Excellence everywhere: Everything we do should match the quality of our AI models.
Global team: We prioritize your talent, not your location.
What we offer
Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact – beyond your immediate role and responsibilities.
Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual team offsite: Each year, we bring your entire team together in a new location – past offsites have included Croatia, Italy and Cancún
Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
About the role
We’re hiring a Product Manager to own the core ElevenCreative product experience for creators and marketers who sign up, subscribe, and build on their own. Self-serve users make up the majority of ElevenCreative’s user base, and they use the platform to generate and edit speech, music, image, and video across 70+ languages.
You’ll drive growth and adoption across the self-serve product experience, focusing on how users discover what ElevenCreative can do, how they move from a first generation into agents, video, and multi-step creative workflows, and what keeps them coming back and upgrading. There’s no shortage of things we could build. The job is defining the big bets, scoping them well, and shipping them quickly with the team.
PMs at ElevenLabs work in small, highly collaborative teams with minimal process, alongside engineers who have room to build creatively and lead. The scope is broad by design. Some weeks lean toward product, others toward growth or go-to-market work, and you’ll own whatever it takes to make ElevenCreative the best product for its users.
What you’ll do
Drive growth and adoption of the self-serve product, focusing on onboarding, activation, and upgrade moments, and partnering with growth, lifecycle, and pricing teams where they connect
Scope and define the big bets for the self-serve product across image, video, music, agents, and editing workflows
Find the biggest opportunities in the user journey through product data and user behavior, and turn them into clearly scoped projects
Drive adoption of newer experiences like agents and video, helping users expand from a single product into the full platform
Work with engineering and design to ship quickly, mocking up early concepts yourself when it speeds things up
Partner with growth, lifecycle, and social teams on launches and the moments that bring users into new parts of the product
Define success metrics for your area and track activation, engagement, retention, and conversion to paid plans
Talk to creators and marketers regularly to understand how they work and where the product falls short, and bring those insights back to the team
Requirements
5+ years of product management experience on consumer or self-serve products
A track record of moving growth and adoption metrics through the products you’ve shipped
Deep familiarity with the creative space and the creators and marketers who use these tools, with a habit of bringing user insights into every product decision
Experience scoping and defining large, ambiguous bets and owning them end to end
Design-minded, with a high bar for quality and user experience and the ability to mock up concepts yourself
Technical fluency to go deep with engineers on how things are built and the tradeoffs involved
Strong analytical skills and comfort in product analytics tools to find opportunities and measure impact
A track record of shipping quickly and iterating based on what the data shows
Ownership pedigree, meaning you drive your own projects fully rather than handing off after the spec
Curiosity about AI and creative tools, and close attention to how the space is moving
#LI-Remote
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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