About this role.
Ajax Systems seeks a Business Development Manager to expand and support its electronic-security business in the Greece market. The role combines channel sales, partner development, technical product training, seminars, webinars, customer consultation, and competitive research. The successful candidate will bring security-industry knowledge across intrusion detection, video surveillance, access control, and fire alarms, along with full-cycle sales experience. Responsibilities also include communicating product roadmaps, documenting and testing product features, and collaborating closely with sales and technical stakeholders. This is a customer-facing commercial role with regular business travel and a strong technical-sales component.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I segment partners by market potential and capability, establish joint account and pipeline plans, provide relevant product enablement, and review performance regularly. This creates clear accountability while helping partners position solutions effectively.
I would first identify the partner's customer segments and pain points, then connect the platform's capabilities—such as intrusion protection, video surveillance, access control, and automation—to measurable operational and security outcomes. I would support the discussion with a tailored demonstration, use cases, and a clear commercial proposition.
I begin by defining the audience's baseline knowledge and the desired outcomes. I combine concise product positioning with live demonstrations, practical installation scenarios, troubleshooting guidance, and time for questions, then collect feedback to improve future sessions.
I prioritize work by revenue impact, partner urgency, strategic importance, and deadlines. I maintain a structured CRM pipeline and weekly activity plan, communicate risks early, and reserve time for proactive market intelligence rather than only reacting to immediate requests.
I compare product capabilities, interoperability, pricing approach, channel coverage, certifications, customer feedback, and sales objections. I translate those findings into focused battlecards, partner training, and messaging that clearly communicates differentiated value.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Responsibilities:
- Conduct technical seminars, exhibitions, presentations, and webinars on the product (for customers and company employees);
- Introduce product roadmaps and new features for Ajax Systems distributors, as well as installers;
- Teach technical staff at Ajax Systems distributors and dealers to increase their knowledge of products and technology;
- Promote and introduce product solutions according to customer thesis, technical consultation, and support of key clients;
- Market research and сomparative characteristics of products of the competitors;
- Develop long-term relationships with key partners of the company;
- Test product features write technical documentation for new products or solutions, and collaborate with the rest of the team;
- Analyze customer needs in collaboration with the sales department.
Key requirements:
- 2+ years of experience in the security industry or a similar industry.
- Sales experience in the Greece region
- Strong technical knowledge of electronic security systems, including access control, video surveillance, intrusion detection, and fire alarm systems.
- Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
- Developing and implementing successful sales strategies.
- Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
- Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions, IoT, and AI-based analytics.
- A strong combination of technical knowledge, sales expertise, and strong communication skills.
- Conversational English.
We offer:
- Competitive wages – rate and transparent motivation system;
- A product that sells itself;
- Business trips;
- A strong, well-coordinated team of professionals;
- Opportunity to work with the most recognized security system and develop your career.
Compensation
Additional Information
We are working to ensure that people’s lives are calm and the world safe.
Let’s become a part of the team that creates a smart and useful global product.
PS.: Please, send your CV in English
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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