About this role.
ElevenLabs is seeking a seasoned B2B Growth Marketer to build and lead regional expansion across the Nordics, with Sweden named in the listing title and location. The role owns lead generation, regional brand awareness, multilingual outbound campaigns, events, ABM collaboration, localization, and performance reporting. It requires fluency in English plus one Nordic language and strong end-to-end ownership in a fast-moving, ambiguous environment. This is a broad, hands-on regional marketing position combining growth strategy, campaign execution, analytics, and local market expertise.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by segmenting priority industries, accounts, buying personas, and local language requirements across the Nordic markets. I would audit existing pipeline and channel performance, then launch a test roadmap covering outbound, localized content, paid retargeting, partner activity, and targeted events. I would set clear leading and lagging metrics—such as qualified account engagement, meeting conversion, pipeline creation, and CAC efficiency—and use weekly results to reallocate effort.
I start with customer research rather than simply translating assets, including local buyer pain points, terminology, proof points, and channel preferences. I then adapt positioning, creative, offers, and sales enablement with local stakeholders while preserving the core brand narrative. After launch, I compare conversion and engagement against the original version and iteratively improve the localized approach.
I define the intended audience, desired action, and benchmark conversion rates before launch. I monitor deliverability, open and reply quality, positive-response rate, meeting creation, opportunity progression, and sourced pipeline rather than optimizing for superficial engagement alone. I use controlled tests on messaging, personas, timing, and calls to action to identify the combinations that create qualified revenue outcomes.
I would align on a shared target-account list, account tiers, buying groups, campaign objective, and attribution rules. Marketing would coordinate tailored ads, retargeting, content, and event touches, while sales would receive timely engagement signals and localized talk tracks for follow-up. Regular pipeline reviews would help us identify account gaps, adjust sequencing, and maintain accountability for revenue impact.
In ambiguous environments, I create a concise operating plan that ranks work by expected business impact, urgency, and dependencies. I establish owners, milestones, and measurable outcomes for each workstream, communicate trade-offs early, and maintain a weekly review cadence. This structure makes it possible to move quickly while ensuring experiments, events, reporting, and stakeholder needs remain connected to the same growth goals.
About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses – from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world’s most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We’ve raised $781M in funding and our last valuation was $11B – multiples of 11, always.
We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team – builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
How we work
High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
Excellence everywhere: Everything we do should match the quality of our AI models.
Global team: We prioritize your talent, not your location.
What we offer
Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact – beyond your immediate role and responsibilities.
Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual company offsite: Each year, we bring the entire team together in a new location – past offsites have included Croatia and Italy.
Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
About the role
We are seeking a seasoned Growth Marketer to lead our expansion into the NORDICS Region. We need a builder who is comfortable with the “zero-to-one” phase of regional growth.
You will be the local “Source of Truth” for marketing, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely.
Your Responsibilities
Regional Growth Engine: Make sure NORDICS B2B grows through aggressive lead generation and brand awareness.
Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise.
Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region.
Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting.
Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Nordics business cultures.
Requirements
One of the 4 Nordic languages is a must
Fluent English speaker.
Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI.
Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment.
Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus.
The “Jack of All Trades”: Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing.
DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations.
Bonus Experience
Proficiency in cold email, SEO, or affiliate management.
Product marketing sense and design skills.
Deep understanding of the Southern European tech ecosystem and buying-cycle shifts.
What we offer
Innovative culture & growth paths.
Annual discretionary L&D stipend & social travel stipend.
Annual company offsite.
Monthly co-working stipend.
This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.
#LI-Remote
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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