About this role.
Roofr is hiring a Director of Product Growth to lead product-led growth across activation, adoption, expansion, and self-serve revenue for its contractor-focused SaaS platform. Reporting to the CPO, this leader will manage a cross-functional Growth team spanning Engineering, Design, Data Science, and a Principal Product Manager. The role focuses on orchestrating a hybrid self-serve and sales-assisted motion, using product signals to create pipeline and improve customer expansion. Success will be measured by subscriber adoption, hybrid-motion execution, and self-serve revenue growth, particularly for transactional and subscription offerings. The ideal candidate brings deep B2B SaaS growth leadership, experimentation, analytics, and experience scaling AI-powered products.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I start by defining the customer journey and identifying observable product behaviors that correlate with purchase intent, expansion readiness, or retention risk. I partner with Sales and RevOps to operationalize those signals through clear routing, service-level expectations, and playbooks, then measure conversion, cycle time, and incremental revenue against a control group where possible.
I would first segment new users by persona, acquisition path, and early-product behavior to identify the actions most predictive of retained use. After defining a measurable activation event and baseline, I would test onboarding changes such as guided setup, contextual prompts, templates, and lifecycle messaging, then scale the variants that improve time-to-value and downstream retention.
I would prioritize opportunities using expected impact, confidence, effort, strategic relevance, and learning value. Initial focus would be on the largest funnel drop-offs around signup, first value, repeat use, upgrade intent, and transactional conversion, while ensuring experiments support the broader hybrid motion rather than creating channel conflict.
I would track leading metrics including activation rate, time-to-value, feature adoption, engagement frequency, experiment velocity, and qualified product signals. I would connect these to outcome metrics such as conversion, self-serve revenue, expansion revenue, retention, gross revenue retention, and net revenue retention, segmented by customer cohort and acquisition motion.
I establish a shared mission, explicit metrics, decision rights, and a transparent operating cadence that makes priorities and tradeoffs visible. I build trust by bringing data, customer evidence, and clear recommendations to discussions, while recognizing functional expertise and holding partners accountable to jointly agreed outcomes.
At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
This position is for an existing vacancy.
Roofr is looking for a Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in friction-less SMB UI/UX. You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.
Initial building blocks are already in place. We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in AI Receptionist that is ready to scale. The job is to take what’s working, sharpen it, and build on top of it.
What You’ll be measured on
- Software adoption across the subscriber base
- Orchestration of the hybrid motion
- Self-serve revenue growth, shared with the GM of Measurements
What You’ll get to do
- Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base
- Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base
- Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths
- Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership
What You’ll bring to the role
- 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
- Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it
- Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
- Experience working across both transactional and subscription revenue models
- Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions
- Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR. You run your own analysis
- Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse
- Experience building or scaling an AI-powered product is a meaningful differentiator
- Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you. You work alongside your team, not just above it
- Clear communicator at every level, from executive to analyst
- Based in the US or Canada
Compensation Band: $250,000.00 – $300,000.00 USD
Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.
🏠 What we offer (US + Canada)
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging – we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host an annual company retreat with great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
🤖 AI Notice
At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.
Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.
And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️
⚠️ Important Notice
We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.
To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.
If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.
Your safety and security are important to us — thank you for your vigilance!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
