About this role.
LastPass seeks a senior Global Partner Marketing Manager to lead channel and partner marketing across North America, EMEA, and APAC. The role focuses on developing regional strategy, strategic account plans, partner recruitment, co-marketing campaigns, localized content, and event programs that drive partner-program revenue. This manager will work closely with channel sales, partner success, corporate marketing, and product marketing while measuring campaign ROI and improving programs through data. The position is remote within the United States, prefers East Coast alignment, and requires up to 25% regional travel.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would begin by aligning on the partner's business goals, target segments, sales motion, and current pipeline. I would then define a joint value proposition, prioritized campaigns, owners, budget, timeline, and success metrics such as sourced pipeline, influenced revenue, engagement, and partner activation. Regular performance reviews would allow us to reallocate investment toward the highest-performing tactics.
I establish baseline metrics and attribution expectations before launch, then track investment, registrations, attendance or engagement, marketing-qualified leads, pipeline creation, influenced pipeline, and closed revenue. I also assess qualitative signals such as partner readiness and content adoption. I use the findings to identify which audiences, messages, and channels should be scaled, refined, or stopped.
I would preserve the global positioning and campaign objective while adapting proof points, language, assets, channels, event formats, and calls to action to local market needs. I would validate the plan with regional sales and partner teams before launch, then compare results by market to capture learnings for future localization.
I create alignment around a shared revenue outcome, document the target audience and campaign rationale, and clarify each team's responsibilities and decision points. I use concise planning documents, regular check-ins, and transparent reporting so stakeholders can see progress and trade-offs. When priorities conflict, I use customer and performance data to recommend the highest-impact path.
I would diagnose the funnel by reviewing audience quality, messaging, calls to action, lead-routing speed, sales follow-up, and partner readiness. Based on the findings, I might refine targeting, introduce stronger conversion offers, equip partner sellers with follow-up materials, or adjust the campaign toward accounts with clearer purchase intent. I would communicate the learning openly and run a focused optimization test rather than repeating the same program.
About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
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LastPass is looking for a Global Partner Marketing Manager:
In this senior role, you will lead partner marketing across NA, EMEA and APAC. You will grow revenue through strategic campaigns and cross-functional collaboration — helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.
About the team:
At LastPass, we are a channel-first organisation — this team sits at the heart of our go-to-market execution across NA, EMA and APAC. You will bring deep partner marketing expertise to a high-trust environment, contribute bold ideas, and work alongside colleagues who live by radical candor and a genuine winning-together mindset.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Please note: While this position is remote, we have a preference for candidates based on the East Coast to ensure alignment with business needs and collaboration with key stakeholders during core working hours.
Who will you work with?
You will report to the Global VP of Channel Sales and collaborate closely with regional partner sales teams to align strategy and execution. Across functions, you will partner with partner success, corporate marketing, and product marketing — working together to develop and deliver plans that strengthen LastPass’s position across its strategic partner ecosystem.
What are some of the exciting challenges you will be working on?
- Develop and execute a regional partner marketing strategy that grows incremental partner programme revenue through innovative channel marketing activities
- Build and refine strategic account plans for key partners in NA, EMEA and APAC, translating partner goals into actionable marketing tactics
- Create, localise, and deliver campaigns and content that enable partners to market and sell LastPass effectively to their customers
- Design and execute partner recruitment campaigns that expand LastPass’s channel ecosystem across the region
- Produce and curate multi-format content — including webinars, blogs, social, newsletters, emails, and event assets — that supports programme goals and partner engagement
- Track budget ROI, measure campaign effectiveness, and report results against established targets — using data insights to recommend programme adjustments that improve performance
- Represent LastPass at regional trade shows and partner events, building relationships that strengthen the partner community
What does it take to work at LastPass?
- Proven experience in partner or channel marketing within a SaaS organisation, with a track record of driving revenue growth through strategic marketing programmes; security industry experience is a plus
- Proven ability to plan, develop, and execute multi-channel marketing campaigns — including digital, events, content, and co-marketing — with measurable impact
- Proven experience collaborating cross-functionally across sales, product, and corporate marketing teams to align strategy and deliver joint go-to-market plans
- Demonstrated ability to analyse campaign performance, report on ROI, and translate data insights into actionable programme improvements
- Comfortable with regular regional travel, including up to 25% travel within the territory to support partner events, trade shows, and business objectives
- Recognised internally as a self-starter who operates with a growth mindset, contributing to a high-performing team while building partner mindshare independently
- Known for excellent written and verbal communication and influencing skills — clear, confident, and effective at building long-term partner relationships and guiding partners toward shared outcomes
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
US Pay Range
$119,200—$140,000 USD
Why LastPass?
- The leader in secure access
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Unlock your potential with us – your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let’s build the future together!
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