Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Business Development Manager – Residential Fire 🔥
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- Remote from
- UK
- Salary
- Undisclosed
- Department
- Business Development
- Employment
- Full Time
- Experience
- Open level
- Published
- Apply before
- 28 Oct 2026
- Listing views
- 61
- Application actions
- 2
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The role, at a glance.
This Business Development Manager role is responsible for expanding Ajax Systems' residential fire and life-safety business through channel partnerships and direct market development. The manager will prospect for new partners, build distribution relationships, deliver product and commercial training, and influence product specification decisions. Success depends on achieving regional sales targets while contributing market feedback and vertical-market strategy. The role requires established B2B residential fire industry experience, technical product knowledge, strong presentation ability, and extensive travel of up to 70–80% of working time.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would first map the local fire-market ecosystem, including distributors, installers, specifiers, and influential trade associations. I would prioritize partners by technical capability, customer coverage, and willingness to invest in enablement, then create a joint business plan with targets, training, pipeline reviews, and marketing activities.
I identify the stakeholders who shape requirements early, understand their compliance, installation, and commercial needs, and demonstrate how the solution addresses those needs. I support the case with technical documentation, product demonstrations, partner expertise, and clear total-value messaging so the product is included before procurement begins.
I segment partners by current revenue, strategic potential, and capability gaps. I maintain structured account plans for established partners while reserving consistent prospecting time for new channels, ensuring near-term revenue does not prevent long-term market expansion.
I would track revenue against target, qualified pipeline coverage, conversion rates, new partner acquisition, active partner performance, training completion, specification activity, and forecast accuracy. These metrics show both current sales performance and whether the territory is developing sustainably.
I would clarify the specific objection and its impact on installation, compliance, reliability, or commercial viability. I would then address it with accurate product information, certifications, demonstrations, and, where needed, technical-team support, while documenting recurring feedback for internal product and market teams.
About this role.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions.
The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax’s unwavering mission.
Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.
Key Responsibilities:
- Achieve sales targets in the area.
- Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development.
- Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders.
- Identify and establish partnerships with the most suitable fire alarm and life safety product distribution channels.
- Conduct comprehensive product and commercial education sessions in collaboration with partners to enhance product knowledge and drive sales.
- Advocate for the inclusion of Ajax Systems products in system specifications, actively influencing purchasing decisions.
- Collaborate closely with branded product distribution partners to meet the evolving needs of business partners.
- Contribute to the formulation and execution of market strategies tailored to Ajax Systems products and solutions.
- Assist in the development of targeted strategies for vertical markets, maximizing opportunities for Ajax Systems.
- Actively participate in marketing events and exhibitions to showcase Ajax Systems offerings and support brand visibility.
- Play a vital role in the overall growth and expansion of the Ajax Systems brand.
- Provide valuable feedback to management based on market requirements, contributing to the enhancement of current and future product offerings.
Qualifications:
- B2B sales experience with residential fire market.
- Great business sense and network in the industry.
- Deep understanding of the industry standards, channels, and sectors.
- Technical competence with fire products.
- Strong sales and technical presentation skills.
- Ability to travel per business needs (up to 70 – 80% of time).
- Proactive, self-driven with hunter mentality.
We offer:
- Opportunity to work in one of the most recognized and innovative security manufacturers.
- Opportunity to take on new challenges, advance your career, and make a meaningful impact.
- Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
- Competitive compensation that includes a base salary and performance-related bonuses.
- Car allowance and all business expenses and work tools are covered by the company.
Compensation
Additional Information
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