Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Business Development Manager (Belgium)
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- Remote from
- Belgium
- Salary
- Undisclosed
- Department
- Business Development
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 1 Nov 2026
- Listing views
- 34
- Application actions
- 0
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The role, at a glance.
Ajax Systems is hiring a Business Development Manager to expand its electronic-security business in Belgium. The role owns market strategy, partner identification and onboarding, opportunity development, executive-level relationship management, presentations, and commercial negotiations. Candidates need at least five years of relevant security-industry experience, demonstrated sales experience in Belgium, and strong technical knowledge across access control, video surveillance, intrusion detection, and fire alarms. Fluency in Dutch and French, along with conversational English, is required to serve the local market effectively. This is a senior, field-oriented commercial role combining strategic market development with end-to-end sales execution.
Role DNA
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Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by segmenting the Belgian market by vertical, geography, channel maturity, and demand for intrusion, video, access, and fire solutions. I would map priority installers, distributors, and enterprise accounts; set coverage, pipeline, revenue, and partner-activation targets; and establish a quarterly execution cadence based on measurable conversion metrics.
I would assess market reach, technical capability, customer portfolio, financial stability, sales commitment, and alignment with the product strategy. After validating the business case, I would agree on joint targets, training, lead-management rules, marketing activity, and regular performance reviews to ensure the partner can actively generate and deliver opportunities.
I translate product features into business outcomes such as lower risk, faster incident response, operational visibility, installation efficiency, and lifecycle value. I tailor the discussion to the buyer's priorities, support claims with relevant use cases, and involve technical stakeholders early enough to resolve integration and deployment concerns.
I prepare by understanding the decision process, alternatives, technical requirements, commercial constraints, and desired outcomes for both parties. During negotiations, I protect value by focusing on the complete solution and mutual growth plan, address objections transparently, and document clear responsibilities, milestones, and success criteria before closing.
I would combine partner feedback, competitor activity, vertical trends, regulatory developments, win-loss analysis, and CRM data to identify underserved segments and emerging demand. I would then prioritize opportunities by revenue potential, strategic fit, sales-cycle feasibility, and available partner coverage, converting insights into targeted account and channel actions.
About this role.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Qualifications:
- 5+ years of experience in the electronic security industry or a similar industry.
- Sales experience in Belgium.
- Fluent Dutch and French speaker, conversational English.
- Strong technical knowledge of electronic security systems, including access control, video surveillance, intrusion detection, and fire alarm systems.
- Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
- Developing and implementing successful sales strategies.
- Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
- Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions, IoT, and AI-based analytics.
- A strong combination of technical knowledge, sales expertise, and strong communication skills.
Key Responsibilities:
- Develop and implement a strategic business development plan in Belgium, aligned with company objectives and market trends.
- Identify, evaluate, and onboard partners across the region, ensuring coverage in key markets and verticals.
- Identify and pursue new business opportunities that align with the company’s growth strategy.
- Develop and maintain relationships with clients, partners, and stakeholders.
- Conduct market research to identify new trends, opportunities, and potential risks.
- Analyze market data to develop and execute effective sales strategies.
- Collaborate with cross-functional teams to ensure successful delivery of products and services.
- Prepare and deliver presentations to potential clients and partners.
- Negotiate contracts and agreements with clients and partners.
We offer:
- Competitive wages – and a transparent motivation system.
- A product that sells itself.
- Car, MacBook and iPhone for work.
- Pension plan.
- Freedom to make decisions and implement ideas.
- A zero bullshit culture.
- A strong and well-coordinated team of professionals.
- Ambitious tasks and challenges.
- Opportunity to work with the most recognized security system and develop your career.
Compensation
Additional Information
If you are a results-driven individual with a passion for business development, we would love to hear from you. Please submit your resume for consideration.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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