How would you evaluate whether a new DeFi lending protocol should be included in an Earn product suite?I would assess the protocol's yield source, collateral model, liquidity depth, smart-contract and oracle risks, governance structure, historical performance, and user demand. I would then compare these findings with Binance's existing products, define operational requirements, and recommend an appropriate launch scope and monitoring plan.
Describe how you would improve a staking or reward-claiming user journey.I would map the full flow, review funnel metrics and support feedback, and identify friction such as unclear eligibility, transaction failures, delayed reward visibility, or confusing disclosures. I would prioritize changes by user impact and risk, validate them through testing, and monitor completion, retention, and error-rate metrics after release.
What metrics would you use to evaluate an on-chain user campaign?I would track qualified participation, conversion from exposure to deposit, net assets retained, repeat usage, cost per activated user, reward distribution accuracy, and campaign-specific risk signals. I would segment results by product, cohort, geography where permitted, and acquisition channel to identify sustainable behavior rather than only short-term volume.
How have you used Dune or Etherscan to investigate product performance or operational issues?I would use Dune to query wallet activity, deposits, withdrawals, protocol interactions, and cohort behavior at scale. For individual transactions or anomalies, I would use Etherscan to inspect transaction status, contract calls, token transfers, and event logs, then translate the findings into clear operational actions for stakeholders.
How would you coordinate a launch with BD, product, engineering, and an external DeFi partner?I would establish a shared launch plan covering product requirements, campaign mechanics, legal and risk checks, marketing materials, testing, reward funding, ownership, and escalation paths. I would run regular checkpoints, maintain a decision log, and use a post-launch review to capture performance insights and improvements for the next campaign.
