At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that’s where you come in:
The Paid Media Manager is responsible for creating and driving B2B digital advertising campaigns across the full marketing funnel for Instructure’s products, with an end goal of achieving driving growth in highly qualified sales leads. You’ll join the Digital Marketing team and work with a broad range of departments, including creative, content, web, analytics, demand generation, product marketing, international marketing and other key stakeholders. This is a hands-on role, from concept to implementation to daily optimization.
As the Paid Media Manager, we are looking for someone that lives and breathes performance marketing, and believes that there is nothing better than crushing MQL targets. You love the smell of an A/B test in the morning, and have been known to dream about the perfectly optimized landing page. You can manage a demand budget like you’re conducting a symphony, and hunt for new ways to reach your ICP like a mako shark with the scent of blood.
If this sounds like you, we’d love to hear from you!
Final salary is subject to location and experience.
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.