Director of Sales Aretech
• Oversaw growth of North American sales from $3.8M to $9.8M during tenure as Director
• Redesigned internal sales processes to overcome inefficiencies and improve overall pipeline management
• Performed Salesforce Administrator duties and was directly responsible for building out our upgraded CRM
• Designed automated reporting processes which provided efficient analysis of sales pipeline
• Engaged with executive leadership regularly to analyze reports, present updated forecasts, review short term goals and propose long term strategic planning initiatives
• Established first National Account to exceed $1M in Sales by securing specification inclusion in all new VA Health Care Hospitals and spreading awareness through various levels of patient care hierarchy
• Acted as project lead on simultaneous installations occurring nationwide which involved managing cross- departmental teams such as engineering, production, BioMed, IT, Administration, third-party contractors, clinical users, and marketing/PR.
• Build standardized presentations for team to deliver to prospects
• Preformed market analysis on competing devices and created educational materials to keep sales team fluent in
prospect’s options
• Lead various internal and external meetings throughout the week
• Networked with industry leaders at key events and participated in key industry educational programming to stay up-to-date with new policies and trends
• Wrote, produced, and edited clinical and patient testimonial videos
• Recruit, Coach, and Manage team of five Regional Sales Managers working remotely