I am a dedicated and results-driven professional with a strong background in business management and marketing. I have successfully acquired and led a commercial moving and freight transport company, significantly increasing sales in my first year. My experience spans various roles in marketing and brand management, where I have demonstrated my ability to drive growth and improve brand positioning. I hold an MBA from Cornell University and a Bachelor's degree in Economics from the University of Pennsylvania. My leadership roles in university clubs have honed my skills in team management and strategic planning. I am passionate about leveraging data and insights to inform business decisions and enhance customer experiences.
Acquired a 21 year old commercial, residential moving and freight transport company, increasing trailing 12 month sales by +30% in year 1. Custom Movers works with a range of customers from interior designers to medical equipment manufacturers, we offer storage, local and long-distance moving delivery services. We specialize in the delivery and installation of high-value assets and equipment.
Worked cross-functionally to lead the re-design and repositioning effort of a multi-million dollar bar soap bundle in the Costco environment. Used Nielsen to report on KPIs included in Quarterly CEO updates to external stakeholders. Pitched opportunities to launch new on-trend products and expand the brand portfolio.
Led a quarterly planning process using insights from industry and owned data leading to marketing sales up 11% vs. the previous year in the US (+17% in Canada). Relaunched a loyalty program in the Full Price channel which included training associates, helping lead to a sales increase of 97% during the first quarter. Managed the launch of customer facing initiatives including the VIP, loyalty, mobile wallet and SMS programs.
Developed and managed segmentation and testing strategies for Tommy Hilfiger Company Store direct to consumer marketing programs. Developed a data capture manual to empower Store managers to help train associates on capturing accurate data to help drive traffic.
Created, implemented, analyzed and distributed results of Direct Mail and Email segmentation campaigns that drove a 25% increase in direct mail net sales vs. LY. Partnered cross-functionally to develop iterative offer testing structures creating optimized customer contact strategies.
Led a team to generate a 9% sales increase over forecast in the first month with monthly sales of $65K supported by the creation of cross-promo marketing with strategic partners.
Master of Business Administration
Bachelor of Science in Economics
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