Product Owner | Digital Strategy & Data Operations

I developed an HR digital application and a recruitment web application for Humanova.

I automated internal processes and centralized application management to support HR operations.

I lead the product roadmap and prioritize features in coordination with technical, marketing, and operations teams. I optimize internal workflows to reduce friction and improve delivery timelines.

I develop and deploy multi-channel corporate communication strategies and oversee the production of institutional materials and brand content.

I designed and optimized data management and operational automation processes. I also contributed to the continuous improvement of internal processes, tools, and reporting.

I deployed a B2B LinkedIn strategy to grow brand presence and generate qualified leads, while coordinating logistics and communications for corporate events.

I built websites and developed web applications for client projects.

I deployed digital marketing strategies, optimized online presence, and managed marketing campaigns and client acquisition.

I developed an automated pipeline for creating and distributing eBooks using generative AI.

I defined the product strategy, marketing funnel, and visual identity, and optimized landing pages and product pages for conversion.

I created showcase and e-commerce websites for multiple clients, including Koussouf Hub, Alycon, and Monaco Scents. I developed and customized web platforms using WordPress, Next.js, and no-code solutions.

I optimized UX/UI, integrated digital marketing solutions, and managed branding, client acquisition, and conversion optimization.

I managed e-commerce projects end-to-end, including branding, client acquisition, and conversion optimization.

I created visual and video content, managed Meta Ads campaigns, developed no-code websites, and optimized sales funnels.

Master 2 studies in International Finance and Trade in Algiers.

Bachelor’s degree studies in Trade and Marketing in Algiers.