Does Career Coaching Really Pay for Itself? A Guide to Costs and Value

Whether youโ€™re a recent graduate or a seasoned professional looking to make a career change, you may be considering hiring a career coach.

14 Feb 2023
Matt Semon
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โ‰ˆ5 minutes
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The job market is more competitive than ever, and finding the right career can be a daunting task. Whether you’re a recent graduate or a seasoned professional looking to make a career change, you may be considering hiring a career coach to help you achieve your career goals. But, with the cost of career coaching, you may be wondering, does career coaching really pay for itself? In this guide, we will explore the costs and benefits of career coaching and provide insights on what to look for in a career coach. By the end of this guide, you’ll have a better understanding of the value of career coaching and whether it’s the right investment for your career development.

What is the role of a career coach?

A career coach is a professional who helps individuals identify their career goals and develop a plan to achieve them. Career coaches work with individuals at various stages of their careers, from recent graduates to seasoned professionals looking to make a career change. They help individuals identify their strengths, passions, and values and use that information to create a career plan that aligns with their goals.

Career coaches provide a range of services, including resume writing, job search strategies, interviewing skills, and networking advice. They may also offer assessments to help individuals identify their strengths and weaknesses and offer guidance on educational opportunities or professional development programs.

How much does career coaching cost?

The cost of career coaching varies depending on the coach’s experience, location, and the services offered. According to a survey by Thumbtack, the average cost of career coaching ranges from $75 to $200 per hour, with most coaches charging between $100 and $150 per hour.

Some career coaches offer package deals that include multiple sessions, which can be more cost-effective than paying for individual sessions. The cost of these packages can range from a few hundred dollars to several thousand dollars.

What are the benefits of career coaching?

Career coaching can provide numerous benefits, including:


Career coaching can help individuals gain clarity about their strengths, passions, and values and how they align with their career goals. This clarity can help individuals make more informed career decisions and feel more confident about their career path.


Career coaches can help individuals set realistic career goals and create a plan to achieve them. This can help individuals stay motivated and focused on their career objectives.


Career coaches can provide guidance on networking and building professional relationships, which can be crucial for career advancement. They can help individuals identify networking opportunities and teach them how to make the most of those opportunities.

Job search strategies

Career coaches can provide guidance on effective job search strategies, including resume writing, interview skills, and job search techniques. They can also help individuals identify potential job opportunities and prepare for job interviews.

Personal development

Career coaching can also help individuals with personal development, such as improving communication skills, building confidence, and managing stress. These skills can be invaluable for career success.

What to look for in a career coach

When choosing a career coach, it’s important to consider several factors to ensure you’re getting the best value for your investment. Here are some things to look for when choosing a career coach:

  1. Look for a coach who has experience working with clients in your industry or career field. They should have a deep understanding of the job market and what it takes to succeed in your desired career.
  2. Look for a coach with relevant qualifications and certifications, such as those offered by the International Coach Federation (ICF). The ICF is the leading global organization for coaching professionals and ensures that coaches meet high ethical and professional standards.
  3. Consider the coaching style of the coach and whether it aligns with your needs and personality. Some coaches are more directive, while others take a more collaborative approach. Choose a coach whose coaching style is compatible with your learning and communication preferences.
  4. Check references and testimonials from previous clients to ensure the coach has a proven track record of success. A good coach will be happy to provide references and will have a track record of helping clients achieve their career goals.
  5. Some career coaches specialize in particular areas, such as executive coaching or career transition coaching. Look for a coach who has a specialization that aligns with your needs.
  6. Consider the cost of career coaching and whether it’s within your budget. While cost is an important consideration, it’s important to prioritize the quality and experience of the coach over the cost.

By considering these factors when choosing a career coach, you can ensure that you’re investing in a coach who can help you achieve your career goals and provide you with a positive return on investment. Remember, career coaching is an investment in yourself, and it’s worth taking the time to find the right coach who can help you reach your full potential.


Career coaching can provide numerous benefits, including clarity, goal-setting, networking, job search strategies, and personal development. While the cost of career coaching can vary, it can be a valuable investment in your career development. When selecting a career coach, it’s essential to consider their experience, qualifications, coaching style, and references to ensure they can help you achieve your career goals.

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