Social Media Manager

Achieved an 1800% boost in video viewership with an Instagram Reels strategy, garnering 1,000,000+ views in under 1 year
Governing a 150-post monthly calendar to bolster recruitment, fostering student and alumni communities
Cultivated an organic social media strategy, yielding 70,000+ followers, a 140% engagement surge, enhanced brand visibility, and height￾ened customer loyalty in 3 years
Spearheading internal crisis communication plans, ensuring message consistency and fortifying customer trust on social media
Pioneered social media policies and processes, streamlining brand presence and elevating visibility

Contract role
Designing print and digital marketing assets, delivering an annual average of 30 creative projects to boost ticket sales and subscriptions
Establishing and upholding brand guidelines over a 13-year period, leading to heightened brand awareness

Marketing Director (July 2018 – March 2020)
• Elevated brand awareness and engagement by implementing and managing both organic and paid social media strategies, resulting in
530% growth in the follower base in 6 years
• Utilized data analysis and trend evaluation to optimize social media strategies, achieving KPIs and driving tangible business impact
• Directed a team of 2 and managed a 6-figure budget for campaign-based initiatives, leading to successful outcomes in recruitment, ticket
sales, and institutional programming

Associate Director for Social Media & Digital Marketing (July 2017 – July 2018)
• Devised an institution-wide advertising strategy and established a robust digital marketing infrastructure
• Contracted with agencies to oversee SEM and SEO efforts, digital display campaigns, and comprehensive reporting procedures

Social Media & Digital Marketing Manager (November 2014 – July 2017)
• Inaugurated social media presences and brand awareness across six channels by creating engaging and high-performing content

Digital Marketing Assistant (April 2012 – November 2014)
• Conducted research and managed contracts with print and digital advertising outlets
• Administered and generated content for the website events calendar and digital signage, contributing to enhanced visibility for over 700
annual events