Hire a Remote Senior CRM/Martech/Product Manager from United Arab Emirates

About me

Certified Product, CVM and CRM Leader with over 14 years of global experience driving digital transformation, customer retention, and marketing excellence. Recognized with the Braze Torchie Award for delivering innovative solutions and exceeding CRM KPIs, I specialize in CRM system migrations, lifecycle marketing strategies, and customer value management (CVM). With deep expertise in Braze, Salesforce, and SAP, I have successfully redefined CRM architectures, enabled advanced segmentation, and scaled campaign performance for top-tier organizations like Majid Al Futtaim.

Combining product thinking with strategic marketing acumen, I thrive in fast-paced environments where aligning data, tech, and customer insight fuels business growth. I’m a hands-on collaborator who bridges technical and commercial teams, mentors high-performing talent, and translates complex martech capabilities into seamless customer journeys.

Professional Highlights:

CRM Transformation: Led end-to-end migration from SAP Hybris to Braze for Majid Al Futtaim, resulting in a 40% improvement in campaign performance and enhanced scalability.
Customer Data Strategy: Built a unified, best-in-class CRM data model with behavior-based triggers and real-time engagement tracking, improving data utilization by 30%.
Retention & Personalization: Successfully launched CVM Program across the organisation leading to increased customer retention by 50% along with data-led lifecycle strategies and 25% boost in lifecycle engagement.
Cross-Functional Collaboration: Integrated Braze with DWH, E-commerce, and Loyalty platforms, enabling 360° customer views across all digital touchpoints.
Governance & Enablement: Established CRM governance frameworks and led platform enablement programs, increasing team proficiency in Braze by 50%.
Marketing Innovation: Achieved 70% increase in online visibility and 50% growth in qualified leads through SEO, A/B testing, and content marketing at Finesse LLC.
Award-Winning Results: Multiple-time awardee for marketing excellence, including Team of the Year – Braze Torchie Award, and highest revenue contributor roles at Fleming Gulf.
Product Leadership: Defined and delivered CRM enhancements and custom solutions in collaboration with product managers, engineers, and data teams.
Mentorship & Training: Actively coached internal teams, built educational resources, and championed adoption of new martech features across business units.

Professional area

Management & Operations

Skills

A/B Testing Account Management Agile Analytical Skills Automation B2C Business Analysis Client Management Confluence Consulting CRM Automation CRM Management Customer Success Database Management Digital Marketing Email Marketing Google Data Studio PMO

Education

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Experience

Jan 2020 - Dec 2023 Senior Technical CRM & CVM Manager for Majid Al Futtaim @ WIPRO TECHNOLOGIES LIMITED: Directed the end-to-end CRM system migration from SAP to Braze, enhancing customer acquisition and market segmentation capabilities and increasing email marketing campaign performance by 40%.
Enforced a comprehensive data quality improvement initiative, achieving over 40% reduction in data errors and a 50% increase in data completeness metrics, enhancing overall customer experience and operational efficiency.
Orchestrated best-in-class product strategy and product design, defining governance structures, roadmaps, and support processes for CRM programs like Dialogue (CRM – Braze), OneView (CRM – SAP Hybris), CVM (Exsell), and DLA (Internal Audience Segmentation Tool).
Strengthened and accelerated the efficiency of the MAF Contact Centre by 30% via addressing data quality and product analytics with SAP Hybris and Genesys.
Developed and executed a robust CRM/CVM strategy, leveraging Scrum in Agile methodologies to enhance market responsiveness, increasing customer retention by 15% and lifetime value by 40%.
Surpassed KPI stretch targets by 30%, addressing critical data and product issues.
Optimized Contact Centre operation, leading to revamped service levels up to 60% and upgraded response times.
Administered cross-functional teams and key stakeholders, driving CRM system enhancements and executing 25% more targeted marketing campaigns.
Collaborated with UX/UI and engineering teams to design intuitive product interfaces, enhancing user satisfaction and engagement by 75%.
Implemented CRM integration techniques, improving customer data analysis and segmentation, and restructured training programs boosting team productivity by 50%.
Initiated organizational transformation, fostering partnership, customer success, and collaboration across teams, delivering well-defined features aligning with team goals and delivery timelines.
Performed quality assurance tests and customer feedback before deploying changes into the production environment improving go-live product quality by 90%.
May 2017 - Jul 2019 Digital Marketing Lead @ FINESSE LLC
Mar 2016 - Apr 2017 Marketing Manager, APAC @ BRICSA CONSULTING PVT. LTD
Jun 2015 - Feb 2016 Assistant Marketing Manager @ GLOBAL FAIRS & MEDIA PVT. LTD
Mar 2012 - Jun 2015 Senior Marketing Exec, Middle East, Latin America @ FLEMING GULF CONFERENCES