I am a seasoned Social Communicator, Journalist, and SEO Copywriter with over 25 years of experience in content creation for both print and digital media. For more than 15 years, I have specialized in SEO-driven strategies, adept at bilingual SEO writing, editing, and optimization across websites, blogs, social media, and academic publications. My work has consistently resulted in increased website traffic and enhanced visibility through on-page SEO and content marketing.
Throughout my career, I have developed and managed content strategies, editorial calendars, and SEO campaigns for various clients and organizations. I am proficient in tools such as Google Analytics, Semrush, Wordpress, MODX, and Mailchimp, and I continuously seek to expand my skills, recently exploring UX writing and AI tools like Claude and ChatGPT.
I have experience working as a freelancer and in managerial roles, including content management and team leadership. My projects have ranged from supporting political campaigns and corporate communications to creating SEO-optimized content for online casinos and sports betting websites across Latin America.
I am bilingual in Spanish and English, which allows me to create and optimize content for diverse audiences. I am passionate about digital marketing, editorial planning, and leveraging analytics to drive measurable results. I am also committed to continuous learning and applying agile methodologies to improve team collaboration and project outcomes.
My background includes academic content writing, journalism, and institutional communication, with a strong focus on producing high-quality, engaging, and SEO-friendly content. I am confident in my ability to contribute effectively to any organization seeking a skilled communicator and SEO specialist.
Freelance job as customer support agent for Spark Driver’s Walmart App; Support for the social media accounts of a candidate for the Colombian House of Representatives; Learning about Claude and some basics about UX writing.
Developed and managed content strategies across blogs, landing pages, newsletters, and press releases; Oversaw editorial calendars for multi-channel platforms including Facebook, Instagram, X (Twitter), TikTok, Google My Business, and LinkedIn; Conducted keyword research and traffic analysis using Google Analytics and Semrush; Increased website traffic by 25% through targeted on-page SEO; Improved visibility of Spanish-language content by 30%; Updated and optimized SEO for 70+ articles.
Created and published SEO-optimized landing pages for online casino and sports betting websites across Latin America; Implemented SEO best practices to enhance site rankings and user engagement; Authored and launched 10+ niche websites; Optimized 50+ landing pages.
Performed technical, orthographic, and structural quality reviews of e-learning modules designed for corporate training programs.
Wrote and edited SEO-focused blog articles and free press releases to drive organic traffic; Managed updates and content improvements across multiple company blogs; Generated traffic contributing to a ~10% increase in SIM card and eSIM sales; Authored and optimized 70+ articles.
Researched, wrote, translated, and adapted English and Spanish articles on digital marketing and entrepreneurship; Optimized existing content for search intent, improving organic reach and engagement.
Created and adapted academic content on digital marketing trends to convert prospects into enrolled students for paid and free online courses.
Investigated and authored long-form articles for Soy Medellin magazine covering public policy, urban development, and civic affairs.
Support in communications for the 2017 Exposolar Fair; Informal courses in digital marketing.
Managed SEO-optimized corporate blogs for multiple clients; Produced editorial calendars and measured organic performance; Maintained and refreshed landing page copy; Supported community management and internal communications.
Wrote and edited SEO copy for corporate websites targeting the Spanish market; Supervised a team of SEO writers; Collaborated with SEM team to align paid and organic search strategies.
Developed communication strategies for cultural initiatives and public outreach; Produced content for social media, print, and online publications; Managed media relations and press conferences; Collaborated on campaigns aligned with organization values.
Wrote articles on news, culture, and entertainment; Conducted interviews and fact-checking; Managed multiple assignments; Worked with editors to refine stories.
Responsible for festival internal and external communications; Managed media relations for event coverage.
Wrote scripts for e-Learning content.
Wrote for Technology, Sports, Health, Home, Economy, Entertainment, Lifestyle, Tourism, Automotive, and Nature sections.
Online reporting on various topics; Editing journalistic texts; English-to-Spanish translations; Copywriting for press ads; Proofreading; Editorial management and coordination.
Online reporting on current affairs; Editing and proofreading; English-to-Spanish translations; Editorial management.
Completed several English courses; Occasional article writing for local community newspapers; Supported community communication processes.
Reported on community, social, political, economic, and cultural topics; Proofread and edited journalistic texts and advertorials.
Reported and wrote news stories on public safety in the Montes de María region.
Reported and wrote articles for culture section, public order, and regional affairs.
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