Social Communicator, Journalist, SEO Copywriter

Location
Colombia
Rate, USD
$9 / hour
Work schedule
Full Time,
Language skills
English, Spanish
Available for Hire
Yes
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About me

I am a seasoned Social Communicator, Journalist, and SEO Copywriter with over 25 years of experience in content creation for both print and digital media. For more than 15 years, I have specialized in SEO-driven strategies, adept at bilingual SEO writing, editing, and optimization across websites, blogs, social media, and academic publications. My work has consistently resulted in increased website traffic and enhanced visibility through on-page SEO and content marketing.

Throughout my career, I have developed and managed content strategies, editorial calendars, and SEO campaigns for various clients and organizations. I am proficient in tools such as Google Analytics, Semrush, Wordpress, MODX, and Mailchimp, and I continuously seek to expand my skills, recently exploring UX writing and AI tools like Claude and ChatGPT.

I have experience working as a freelancer and in managerial roles, including content management and team leadership. My projects have ranged from supporting political campaigns and corporate communications to creating SEO-optimized content for online casinos and sports betting websites across Latin America.

I am bilingual in Spanish and English, which allows me to create and optimize content for diverse audiences. I am passionate about digital marketing, editorial planning, and leveraging analytics to drive measurable results. I am also committed to continuous learning and applying agile methodologies to improve team collaboration and project outcomes.

My background includes academic content writing, journalism, and institutional communication, with a strong focus on producing high-quality, engaging, and SEO-friendly content. I am confident in my ability to contribute effectively to any organization seeking a skilled communicator and SEO specialist.




Education

1997 Bachelor of Arts in Social Communication and Journalism @ Universidad Pontificia Bolivariana

Experience

May 2025 to present Freelance Customer Support Agent @ Freelancer

Freelance job as customer support agent for Spark Driver’s Walmart App; Support for the social media accounts of a candidate for the Colombian House of Representatives; Learning about Claude and some basics about UX writing.

June 2024 – May 2025 Content Manager @ Pacific Workers

Developed and managed content strategies across blogs, landing pages, newsletters, and press releases; Oversaw editorial calendars for multi-channel platforms including Facebook, Instagram, X (Twitter), TikTok, Google My Business, and LinkedIn; Conducted keyword research and traffic analysis using Google Analytics and Semrush; Increased website traffic by 25% through targeted on-page SEO; Improved visibility of Spanish-language content by 30%; Updated and optimized SEO for 70+ articles.

January 2023 – October 2023 SEO Copywriter @ SEO Dream Team Latam

Created and published SEO-optimized landing pages for online casino and sports betting websites across Latin America; Implemented SEO best practices to enhance site rankings and user engagement; Authored and launched 10+ niche websites; Optimized 50+ landing pages.

November 2022 - June 2024 Freelance Quality Analyst @ Sistel

Performed technical, orthographic, and structural quality reviews of e-learning modules designed for corporate training programs.

February 2022 – October 2022 SEO Content Writer @ Holafly

Wrote and edited SEO-focused blog articles and free press releases to drive organic traffic; Managed updates and content improvements across multiple company blogs; Generated traffic contributing to a ~10% increase in SIM card and eSIM sales; Authored and optimized 70+ articles.

September 2020 – January 2022 Bilingual Content Writer @ We Will Figure It Out / KM Medical Solutions

Researched, wrote, translated, and adapted English and Spanish articles on digital marketing and entrepreneurship; Optimized existing content for search intent, improving organic reach and engagement.

January 2020 – December 2022 Freelance Academic Content Writer @ Diario La Repubblica / MKTU

Created and adapted academic content on digital marketing trends to convert prospects into enrolled students for paid and free online courses.

February 2017 – December 2019 Journalist & Institutional Communicator @ City of Medellin

Investigated and authored long-form articles for Soy Medellin magazine covering public policy, urban development, and civic affairs.

July 2016 - January 2017 Communications Support @ Freelancer

Support in communications for the 2017 Exposolar Fair; Informal courses in digital marketing.

July 2015 – June 2016 SEO Communicator & Content Strategist @ Estrategia MIC

Managed SEO-optimized corporate blogs for multiple clients; Produced editorial calendars and measured organic performance; Maintained and refreshed landing page copy; Supported community management and internal communications.

March 2013 – June 2015 SEO Copywriter & Team Lead @ Hibu

Wrote and edited SEO copy for corporate websites targeting the Spanish market; Supervised a team of SEO writers; Collaborated with SEM team to align paid and organic search strategies.

October 2010 - February 2013 Social Communicator @ Corporación Ateneo Porfirio Barba Jacob

Developed communication strategies for cultural initiatives and public outreach; Produced content for social media, print, and online publications; Managed media relations and press conferences; Collaborated on campaigns aligned with organization values.

September 2010 - December 2012 Freelance Journalist @ Grupo Nacional de Medios - Q'hubo Bogotá

Wrote articles on news, culture, and entertainment; Conducted interviews and fact-checking; Managed multiple assignments; Worked with editors to refine stories.

May 2010 – September 2010 Social Communicator – Nocturnal Cultural Park @ Feria de las Flores, Medellín

Responsible for festival internal and external communications; Managed media relations for event coverage.

August 2009 – September 2010 Freelance Scriptwriter for e-Learning Content @ CEIPA Institución Universitaria

Wrote scripts for e-Learning content.

November 2008 - July 2009 Blog Writer @ Blog 1P

Wrote for Technology, Sports, Health, Home, Economy, Entertainment, Lifestyle, Tourism, Automotive, and Nature sections.

March 2006 – October 2008 Editor, Reporter, and Proofreader @ Revista La Prensa de las Carolinas

Online reporting on various topics; Editing journalistic texts; English-to-Spanish translations; Copywriting for press ads; Proofreading; Editorial management and coordination.

February 2003 – November 2007 Editor @ Revista Mundo Latino

Online reporting on current affairs; Editing and proofreading; English-to-Spanish translations; Editorial management.

December 2001 - January 2003 Freelance Writer and Community Support @ Freelancer

Completed several English courses; Occasional article writing for local community newspapers; Supported community communication processes.

January 1999 – November 2001 Reporter, Writer, and Proofreader @ Periódico El Informativo de Envigado

Reported on community, social, political, economic, and cultural topics; Proofread and edited journalistic texts and advertorials.

September 1998 – December 1998 Reporter/Journalist @ Periódico El Meridiano de Sucre

Reported and wrote news stories on public safety in the Montes de María region.

August 1997 – August 1998 Reporter/Journalist @ Periódico El Mundo

Reported and wrote articles for culture section, public order, and regional affairs.


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