Business development and Communication Specialist

Creating brand identity and Identity management community in Bulgaria, drafting and executing busuiness development and communication strategy; finding new clients and partners in DACH and CEE markets; preparation for launch of new product OWL IDM in May 2026; preparing monthly newsletter, PR materials and newspaper publications, supporting company’s LinkedIn page, organizing events, preparing yearly budget.

Daily communication with client accounts and internal organization of designers and copywriters; preparing TV ads and campaigns for FMCG retailer METRO Bulgaria; preparation of social media content, employer branding and PR support; leading creative team for seasonal campaigns, pitch applications, and innovative events; realization of campaigns for Baileys, Jumbo, LG; leasing with vendors; bookkeeping; preparation of budgets and post-campaign reporting; business development and negotiations.

Organization and administration of educational fair; project management; preparation of advertising campaigns and materials; finding new partners; starting employer branding and PR support.

Full preparation and organization of participation in fairs; building stands; finalization of graphics and brochures; on-site coordination; contracting vendors; preparation of catalogues and brochures; work with designers and printing houses; securing displays and roll-ups; pop-up stand preparation and on-site presentation; PR and press preparation; social media support; work with influencers; photoshoots and video coordination.

Providing marketing expertise to Microsoft partners in Western Europe; optimizing LinkedIn ad campaigns for ERP selling strategies; making digital assessment and nurturing plans for Microsoft WE partners.

Financial and administrative management of ESPNIC medical association; event and training execution and production of event materials; board meetings and general assemblies; implementation of goals and mission; support for strategy preparation and audit of activities; educational strategy and materials preparation; support in creation of learning platform during COVID pandemic.

Consultation for setting new marketing and employer branding strategy; launching Google AdWords and Facebook campaigns; new brochures; building new content marketing policy; website and launching regular newsletter campaigns (B2B and B2C); re-launching social media channels.

Planning and organizing big corporate events and specialized trainings; preparation of brochures and promotional materials; drafting content for blog, website, email marketing and press releases; social media support; business development.

Corporate communication strategy execution and brand promotion with annual budget over €350K; realization of communication trainings for partners and members; coordination of international events; preparation of stands at international trade shows; coordination of drafting, production and dissemination of publications; preparation of internal e-newsletter for over 6000 recipients and corporate magazine Skyline; web-content management; social media; drafting articles and press releases; work with designers and design creation (InDesign, Photoshop); photography of events; editing of movies and brochures; budget preparation and execution; administrative management of purchase orders, invoices, contracts and procurement documents.

Assistance in preparation and coordination of conferences and meetings; assistance in drafting IPA II program for Kosovo for 2014-2020; preparation of internal weekly reports, notes and briefings.