Marketing Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

I am a creative and motivated marketing professional with 5 years of experience in developing and executing marketing campaigns. Skilled in identifying/analyzing market trends, conducting market research, and creating effective strategies. Proficient in utilizing various digital marketing channels along with traditional marketing to increase brand awareness and drive customer engagement.

Professional area


08/2020 - 12/2022 Bachelor of Business Administration -- Marketing @ Iona University
08/2014 - 05/2017 Associate of Science -- Psychology @ Westchester Community College


05/2023 - Present Internal Communication Associate @ CNY Group

– Create, edit and deliver material (such as email updates, newsletters, intranet content, videos, and presentations) to communicate company objectives, deadlines and initiatives to employees effectively.
– Work closely with the Internal Communications team to execute initiatives that drive employee engagement and help shape a culture of collaboration, inclusion, and transparency
– Help coordinate town halls, internal events, and other initiatives that foster a healthy company culture

07/2017 - 05/2023 Business Owner/Operator @ FixTingz Screen Repair

– Developed, implemented and optimized paid media campaigns across various platforms (Google Ads, Facebook/Instagram Ads, Yelp Ads)
– Maintained and optimized CRM lists to ensure data accuracy, improved customer communications, engagement and maximized lifetime value.
– Established distinct brand identity through creation of 600+ high-quality posts and content across various social media platforms and company website
– Managed day-to-day operations of 5000+ electronic device repairs and customer interactions.
– Spearheaded inventory management and financial record-keeping to ensure accurate asset tracking.

10/2018 - 06/2022 Marketing Associate @ Branzo NYC

– Served as the primary copywriter for product communications for website, emails/SMS, paid digital ads, social media, packaging, video, marketing collateral.
– Assisted in the execution of media campaigns across various digital channels to meet defined objectives and key performance indicators, increasing social media engagement by 240%
– Analyzed market data and helped provide actionable insights and recommendations for optimization.
– Optimized website performance, user experience, and helped increase website traffic by 110%.
– Forged genuine connections with our online community through timely and authentic responses.

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