Salesforce Marketing Cloud Manager

Remote from: UK
Salary, yearly, GBP: 60,000
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 8 May 2026
Apply before: 8 Jun 2026
Experience level: Midweight
Views / Applies: 441 / 33

About UCAS

UCAS provides educational support services and operates the application process for British universities and colleges.

Higher Education
1992

AI Summary

UCAS is seeking a Salesforce Marketing Cloud Manager to serve as the subject matter expert for their Marketing Cloud Engagement platform. The role involves owning, optimizing, and evolving the platform, driving change management, and ensuring user adoption. The manager will collaborate with marketing, IT, and cross-functional teams to embed best practices and deliver seamless customer experiences. Key responsibilities include platform governance, data management, compliance with GDPR, and leading a team of SFMC professionals. The ideal candidate has 5+ years of SFMC experience, relevant certifications, and strong project management skills.

Job Complexity

Easy Hard

AI Insight This role requires deep expertise in Salesforce Marketing Cloud, team management, and cross-functional collaboration, making it challenging. The combination of technical skills and strategic oversight places it at difficulty level 4.

Salary Analysis

AI Insight The provided salary of £60,000 is below the typical US market range for this role, which is $80,000-$130,000. However, given the UK location, this may be competitive within the local market. The role offers significant responsibility and growth potential.

Key Skills

Salesforce Marketing Cloud Marketing Automation CRM Management Digital Marketing Data Governance GDPR Compliance Team Leadership Stakeholder Management Project Management Campaign Optimization

Cover Letter Sample

I am excited to apply for the Salesforce Marketing Cloud Manager position at UCAS. With over 5 years of hands-on experience with Salesforce Marketing Cloud Engagement, I have a proven track record of optimizing platform performance and leading successful implementations. My certifications in Email Specialist and Admin, combined with strong team management skills, align perfectly with your requirements.

I have successfully driven user adoption and change initiatives, ensuring seamless integration of marketing technologies. My experience collaborating with cross-functional teams has enabled me to deliver large-scale digital marketing projects that enhance customer engagement. I am particularly drawn to UCAS's mission of connecting students to higher education.

I am eager to bring my expertise in data management, automation, and governance to your team. Thank you for considering my application. I look forward to the opportunity to contribute to UCAS's digital transformation.

Possible Interview Questions

Can you describe your experience with Salesforce Marketing Cloud Engagement and how you have optimized its use in a previous role?

I have 5+ years of experience with SFMC, including leading an implementation that improved email campaign performance by 30%. I optimized data segmentation and automation workflows to increase engagement rates.

How do you ensure data governance and compliance with GDPR when managing Marketing Cloud?

I establish clear data policies, conduct regular audits, and implement consent management processes. I also train teams on best practices to ensure all campaigns comply with GDPR.

Describe a time you led a change initiative to increase user adoption of a marketing platform.

At my previous company, I introduced a training program and created documentation that increased SFMC adoption by 50% within 3 months. I also set up a support channel for ongoing questions.

How do you approach team management and development for a team of SFMC professionals?

I focus on setting clear goals, providing regular feedback, and offering opportunities for certifications. I also encourage knowledge sharing and collaboration to foster growth.

Can you give an example of a large-scale digital marketing or CRM implementation project you delivered?

I led a project to migrate from a legacy system to SFMC, coordinating with IT and marketing teams. The project was delivered on time and resulted in a 20% increase in campaign ROI.

General information

Reference

002232

Publication start date

07/05/2026

Publication end date

21/05/2026

Post Description

Salesforce Marketing Cloud CRM Manager

Vacancy location

Location

South West, Gloucestershire, Rosehill

Vacancy details

Job Profile

Digital Services – Cloud Platform Engineering

Title

Salesforce Marketing Cloud Manager

Contract Type

Full Time

About us

About UCAS

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We’re committed to delivering a first-class service to all of our customers — they’re at the heart of everything we do.

Business Unit description

The Digital Services business unit is at the heart of UCAS’ technical innovation, data and infrastructure. It focuses on leveraging data science, technology, and enterprise architecture to enhance UCAS’ digital products and services.

The unit is dedicated to developing and improving customer-centric digital solutions, ensuring seamless and secure online experiences for all users. By providing insightful data and analysis, often made available to anyone with free-to-use intuitive dashboard, Digital Services empowers the Higher Education sector and those interested in the sector with valuable information to make informed decisions. By working in collaborative, expert led, multi-disciplinary teams, Digital Services drives UCAS’ mission to connect students with their next opportunities through advanced technological solutions.

About the role

Contractual Hours

35.00

About the role

The Salesforce Marketing Cloud Manager at UCAS will be the Subject Matter Expert for the platform, responsible for owning, optimising, and evolving the organisation’s use of Marketing Cloud Engagement. This role will be responsible for driving change management initiatives, ensure user adoption and collaborating closely with marketing teams, IT and cross-functional teams to embed Marketing Cloud in a best practice approach for its usage.

You will support business users to put customers and students at the heart of our marketing strategies, to give students a seamless experience across channels and inspire and support their choices throughout their studying life and beyond.

Key accountabilities:

· Act as the owner and subject matter expert for Salesforce Marketing Cloud (SFMC)
· Serve as the primary point of contact for ongoing Marketing Cloud support, governance, and enhancements, working with CRM, Marketing, Digital and IT stakeholders.
· Define and maintain best practice across data management, automation, journeys, and campaign execution
· Ensure platform governance, documentation, and compliance with GDPR and data protection standards
· Lead and develop a team of SFMC professionals.

For full job description – please see role profile attached.

Skills, qualifications, and experience

· 5+ years’ experience working with Salesforce Marketing Cloud Engagement, with at least 1 year in an implementation or platform management role

· Salesforce Marketing cloud engagement email specialist certification.

· Salesforce Marketing cloud admin certification.

· Experience in team management and development.

· Experience of working with development teams.

· Proven experience delivering large-scale digital marketing or CRM implementation projects

· Strong understanding of digital marketing strategies, campaign automation, audience segmentation, and data privacy best practices

· Experience leading user adoption, training, and change initiatives

· Excellent project management, stakeholder engagement, and communication skills

· Ability to work effectively with technical and non-technical teams

· Email automation and campaign management experience (this includes basic understanding of HTML, CSS, SQL).

· Familiarity with connected Salesforce Clouds such as Sales Cloud and Service Cloud

Desirable

· Familiarity with other Salesforce technology such as Data360, Salesforce Personalization, and Agentforce
· Salesforce Marketing Cloud Consultant certification
· Salesforce Data Cloud Consultant certification.

· Familiarity with newer Salesforce Marketing cloud platforms, such as Marketing Cloud Next/Advanced/Growth

Package

Salary up to £60,000

· Purpose-driven work in a charity-led organisation connecting people to education and opportunity

· Internal training, mentoring, and access to industry-recognised certifications through our development academies

· Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts

· 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave

· Everyday wellbeing support through Perkbox, offering discounts and wellness tools

· Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office

· Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders

· Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don’t necessarily meet every single point on the job description, please apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [email protected].