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Director Partner Marketing

Remote from
Canada flag
Canada
Salary, yearly, CAD
136,500 - 243,800
Employment type
Full Time,
Job posted
Apply before
13 Jun 2026
Experience level
Director
Views / Applies
14 / 0

About Dayforce

Dayforce is a cloud human capital management platform that optimizes management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people.

Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Dayforce is seeking a Director of Partner Marketing to lead global partner marketing strategy, driving partner-sourced and partner-influenced pipeline. This role involves developing joint marketing plans, enabling partners, and collaborating with sales and product teams. The ideal candidate has 8-12+ years of B2B SaaS marketing experience with a strong focus on partner ecosystems. They will build scalable programs, define KPIs, and lead a high-performing team. The position is based in North America with global scope.

Job Complexity

Easy Hard
AI Insight The role requires significant experience (8-12+ years) and deep expertise in partner marketing within a complex B2B SaaS environment, along with leadership and cross-functional skills, making it challenging but not the hardest.

Salary Analysis

Median
CAD190,150
US Market
CAD140,000 – CAD250,000
AI Insight The offered salary range of $136,500 - $243,800 CAD (approx. $100,000 - $180,000 USD) is competitive for a Director-level role in partner marketing, though slightly below top US market rates. The median of ~$190,000 USD aligns well with industry standards for this seniority.

Key Skills

Partner Marketing B2B SaaS Demand Generation Ecosystem Enablement Channel Marketing Go-to-Market Strategy Campaign Management KPI Measurement Cross-functional Leadership HCM Technology

Dear Hiring Manager,

I am excited to apply for the Director of Partner Marketing position at Dayforce. With over 10 years of experience in B2B SaaS marketing, I have a proven track record of building and executing partner marketing strategies that drive significant pipeline and revenue growth. At my previous company, I led a global partner marketing team and developed joint campaigns with GSIs and ISVs that resulted in a 40% increase in partner-influenced deals.

I am particularly drawn to Dayforce's commitment to innovation and its unified HCM platform. My expertise in enabling partners with toolkits and playbooks, combined with a data-driven approach to measuring ROI, aligns perfectly with the requirements of this role. I am eager to bring my leadership and strategic vision to Dayforce's partner ecosystem.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Dayforce's growth.

Sincerely,
[Your Name]

Can you describe a successful partner marketing campaign you led and the metrics you used to measure its impact?
I led a co-branded campaign with a top GSI that targeted mid-market enterprises. We used joint webinars, case studies, and sales plays. Metrics included pipeline generated ($2M), partner-sourced deals (15), and ROI (300%).
How do you prioritize partners in a large ecosystem with limited resources?
I segment partners based on revenue contribution, strategic alignment, and engagement potential. I use a tiered approach: top-tier get dedicated marketing plans, while others receive scalable toolkits and automated campaigns.
Describe your experience with PRM tools and how they enhance partner marketing.
I have used tools like PartnerStack and Impartner to manage partner onboarding, provide marketing assets, and track engagement. These tools enable self-service for partners and provide analytics on program effectiveness.
How do you ensure alignment between partner marketing and sales teams?
I establish regular cross-functional meetings, shared KPIs, and co-created account plans. I also create joint incentives and ensure sales feedback is incorporated into campaign design.
What strategies have you used to enable partners to effectively sell your product?
I developed modular enablement kits including battle cards, demo scripts, and objection handling guides. I also conducted quarterly training sessions and created a partner certification program to deepen product knowledge.

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.Our brand promise – Makes Work Life Better™ – Reflects our commitment to employees, customers, partners and communities globally.About the OpportunityWe’re looking for a strategic and results-driven Director of Partner Marketing to lead and evolve our global partner marketing function. This role sits at the intersection of marketing, alliances, and revenue—owning the strategy and execution of programs that drive partner-sourced and partner-influenced pipeline.You’ll work closely with our partner, sales, and product teams to activate a high-performing ecosystem that including but not limited to GSIs, SIs, consulting PE, GPO, advisory, and software partners.What You’ll Get to DoPartner Strategy & Growth • Define and lead the global partner marketing strategy aligned to company growth priorities • Build scalable programs that drive partner-sourced and partner-influenced revenue • Segment and prioritize partners with tailored go-to-market approachesDemand Generation & Campaigns • Develop and execute joint marketing plans with top-tier partners • Launch co-branded, integrated campaigns that generate pipeline • Partner with growth marketing to ensure partner motions are embedded into global campaignsEcosystem Enablement • Create toolkits, playbooks, and campaign-in-a-box programs for partners • Enable partners with messaging, positioning, and product updates • Drive adoption of partner marketing programs through strong communication and incentivesCross-Functional Leadership • Partner with Alliances, Sales, Product Marketing, and Field Marketing to align priorities • Act as the primary marketing liaison for the partner organization • Influence executive stakeholders and drive alignment across regionsPerformance & Operations • Define KPIs and measurement frameworks for partner marketing impact • Track and report on pipeline contribution, ROI, and partner engagement • Optimize programs based on performance insights and partner feedbackTeam Leadership • Build and lead a high-performing partner marketing team • Foster a culture of accountability, collaboration, and innovationSkills and Experience We Value • 8–12+ years in B2B SaaS marketing, with a strong focus on partner or ecosystem marketing • Proven track record of driving pipeline through partners in a complex sales environment • Deep experience working with partners including: GSIs, SIs, consulting PE, GPO, advisory, software, and consulting partners • Strong understanding of enterprise go-to-market motions, including co-selling • Exceptional stakeholder management and executive communication skills • Data-driven mindset with experience measuring partner contribution to revenue • Experience leading and scaling teams in a fast-paced, high-growth environment • Additional valuable experience • Experience in HCM, payroll, or workforce management technology • Familiarity with PRM tools and partner lifecycle management • Global marketing experienceWhat’s in it for youDayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.We encourage individuals to apply based on their passions.Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.About the Salary RangesPlease note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.Fraudulent RecruitingBeware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraudDayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process#LI-Remote

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