Principal Product Manager, AI Native (Engagement)

Remote from
USA flagCanada flag
USA, Canada
Salary, yearly, USD
156,000 - 230,000
Employment type
Full Time,
Job posted
Apply before
24 Jun 2026
Experience level
Senior
Views / Applies
38 / 3

About Life360

The #1 family safety app 📱

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Life360 seeks a Principal Product Manager for AI Native Engagement to drive user growth and deepen member connections. The role focuses on expanding the user base through enhanced engagement features, leveraging location and relationship data. It involves close collaboration with engineering, design, data, and marketing teams. The position is remote-first within the US and Canada, with a salary range of $156,000 to $230,000 USD. The ideal candidate will have expertise in AI-driven product development and a track record of scaling consumer engagement.

Job Complexity

Easy Hard
AI Insight This role requires senior-level product management expertise with a focus on AI-native features, deep understanding of engagement metrics, and cross-functional leadership, making it highly challenging.

Salary Analysis

Median
USD193,000
US Market
USD150,000 – USD250,000
AI Insight The offered salary range of $156,000-$230,000 is competitive for a Principal Product Manager role in the AI/tech space, aligning well with market standards. The median of $193,000 reflects the seniority and specialized AI focus required.

Key Skills

Product Management AI Engagement Growth Data-Driven User Experience Cross-Functional Leadership Mobile Apps Strategy Analytics

I am excited to apply for the Principal Product Manager, AI Native (Engagement) role at Life360. Your mission to keep people close resonates deeply with me, and I am impressed by your innovative use of location and relationship data to create meaningful connections.

With over 8 years of product management experience, I have successfully led AI-driven features that increased user engagement by 40%. My expertise in leveraging data to identify growth opportunities and my collaborative approach with cross-functional teams align perfectly with this role.

I am particularly drawn to the challenge of deepening engagement across Life360's 97.8 million MAU. I have a proven track record of shipping high-impact products and am eager to bring my skills in AI and growth to your team.

Thank you for considering my application. I look forward to discussing how I can contribute to Life360's mission.

Describe a time you used AI to improve user engagement. What metrics did you use?
At my previous company, I led a project to implement a recommendation engine using collaborative filtering. We tracked daily active users (DAU) and session length, which increased by 25% and 30% respectively after launch. I used A/B testing to validate the impact.
How would you prioritize features for a platform with nearly 100M MAU?
I would use a combination of quantitative data (e.g., usage patterns, retention cohorts) and qualitative insights (user research, feedback). I'd prioritize features that align with strategic goals, have high potential impact on engagement, and are feasible given technical constraints. I'd also involve cross-functional stakeholders in the prioritization process.
Explain a time you had to influence without authority to drive a product decision.
I once needed engineering to prioritize a personalization feature over a technical debt project. I built a business case showing the feature's potential to increase revenue by 15%, and presented user research demonstrating strong demand. I also collaborated with a senior engineer to design a low-cost MVP, which helped get their buy-in.
How do you ensure ethical use of AI in consumer products?
I advocate for transparency, user control, and fairness. For example, I ensure users understand how their data is used and provide opt-out options. I also work with legal and ethics teams to audit algorithms for bias, and we conduct regular reviews to align with privacy regulations like GDPR and CCPA.
What's your approach to setting OKRs for engagement growth?
I start by identifying key levers (e.g., frequency, depth, breadth of engagement) and set measurable objectives like increasing daily active users by 10% or improving retention by 5%. I break down key results into actionable initiatives, such as launching a new feature or optimizing onboarding, and track progress weekly.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. 

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

You’ll join Locations Experiences, which owns the core member experience at Life360. The team’s work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU, with the heaviest current emphasis on deepening connection across members and the relationships they hold close.

You’ll partner closely with Growth and Product Platform teams across Life360, and operate as a senior peer to leaders across those areas.

About the Job

Life360 exists to keep people close to those they love. Nearly 100M monthly active members open the app every day to check on a teen driving home, a partner running late, an aging parent across the country — and to know, in real time, that the people who matter are okay.

Few products are positioned to deliver that kind of closeness at scale. Life360 has the proprietary combination that makes it possible: continuous location and motion data combined with the relationship graph of who actually matters to whom. Together they create the contextual moments — a safe arrival, a quiet anomaly, a small reassurance during a coordination crunch — that turn an app open into a feeling of connection.

The next phase of growth depends on turning more of those moments into durable engagement — across more relationships, more daily moments, and more of the rhythms that families navigate together. This role is accountable for driving that growth, working in close partnership with engineering, design, data, and marketing.

For candidates based in the US, the salary range for this position is $156,000 to $230,000 USD. For candidates based out of Canada, the salary range for this position is $180,500 to $213,000 CAD. We take into consideration an individual’s background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.
  • Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing.
  • Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you’ll co-own with adjacent leads.

What We’re Looking For

  • 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes. Strong consumer instinct paired with the technical fluency to hold your own with engineering leads.
  • Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move comfortably between systems thinking, UX detail, and quantitative experimentation — and you bring real depth in at least one of activation, growth, or consumer engagement platforms.
  • Strategic ownership with execution muscle. Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn’t serve the loop. Bias toward shipping over architecting.
  • Cycles fluidly between experiment scale. Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft.
  • Growth-shaped instincts. You’ve worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you’ve shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number.
  • AI-native operator and builder. Life360 runs as an AI-native organization. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You also contribute to product building directly — prototyping with AI to validate ideas, sharpen experience detail, and accelerate the path from idea to test. Not an engineering role, but a builder one. Your time goes to strategy, member insight, cross-functional alignment, and the judgment calls AI shouldn’t make.

What Success Looks Like

3 months. Highest-impact evolutions to engagement are identified and validated through experiment results. The forward roadmap is coherent across the key bets.

6 months. Multiple forms of engagement have accelerated growth, including engagement within circles and member participation across multiple circles. The team has a clear line of sight to the next horizon of opportunities to bend the engagement curve.

1 year. Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. New circle types are driving a meaningful lift to Life360’s early-lifecycle engagement and retention.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

  • Be a Good Person – We have a team of high integrity people you can trust.
  • Be Direct With Respect – We communicate directly, even when it’s hard.
  • Members Over Metrics – We focus on building an exceptional experience for families.
  • High Intensity High Impact – We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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