Field Marketing Manager – Nordics & Benelux

Remote from: Netherlands, Sweden +1 more, Denmark
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 27 May 2026
Apply before: 27 Jun 2026
Experience level: Midweight
Views / Applies: 31 / 3

About company

About Chainguard

Securing the software supply chain with hardened container images and comprehensive supply chain security solutions.

Computer & Network Security
2021

Actively Hiring

AI Summary

Chainguard is hiring a Field Marketing Manager for the Nordics and Benelux to drive regional growth and pipeline generation. This role involves developing integrated marketing plans, executing high-impact events, and aligning with sales and partners. Ideal candidates have 5+ years of B2B field marketing experience, preferably in security or cloud. The position offers growth opportunities and requires fluency in local markets. Chainguard is a venture-backed leader in open source security, serving major enterprises.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands strategic planning, cross-functional collaboration, and hands-on execution across multiple markets, requiring senior-level experience and adaptability.

Salary Analysis

AI Insight Salary not provided; estimated median $135,000 based on US market for similar roles. This is competitive for a senior field marketing manager in tech.

Key Skills

Field Marketing Demand Generation B2B Marketing Pipeline Growth Event Marketing Sales Alignment Partner Marketing ABM EMEA Marketing Cloud Security

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Field Marketing Manager position for Nordics & Benelux at Chainguard. With over 5 years of experience in B2B field marketing within cybersecurity and cloud-native technologies, I have a proven track record of driving pipeline growth and executing high-impact regional programs.

In my previous role, I successfully developed and executed integrated marketing plans that resulted in a 30% increase in qualified leads. I thrive in fast-paced environments and excel at aligning sales and marketing teams to achieve revenue targets.

I am particularly drawn to Chainguard's mission of securing open source software and would be honored to contribute to your growth in Northern Europe. Thank you for considering my application.

Sincerely, [Your Name]

Possible Interview Questions

Describe your experience developing and executing regional marketing plans for the Nordics and Benelux. Can you give a specific example?

In my previous role, I created a quarterly plan for the Nordics region that included executive roundtables, local webinars, and participation in key industry conferences. For example, I organized a roundtable in Stockholm with 10 CISO-level executives, which directly contributed to a 20% increase in pipeline within that quarter.

How do you measure the success of a field marketing program? What metrics do you focus on?

I focus on pipeline contribution, lead quality, ROI, and engagement metrics. For instance, after a conference, I track the number of qualified meetings booked, the conversion rate to opportunities, and the overall cost per lead. I also use attribution models to understand which programs are most effective.

Can you describe a time when you had to align marketing and sales teams to achieve a common goal? How did you handle any resistance?

At my last job, sales initially resisted attending a joint webinar series. I held a meeting to understand their concerns and then adjusted the content to address their top customer pain points. We also set shared KPIs. The series ended up generating 50% more pipeline than expected, and sales became active participants.

What is your understanding of the cloud-native security landscape, and how would you tailor marketing programs to resonate with DevOps and security teams?

Cloud-native security involves securing containers, Kubernetes, and software supply chains. To resonate with DevOps, I focus on efficiency and integration with existing workflows. For security teams, I highlight risk reduction and compliance. I would create content like technical blogs and webinars featuring real-world use cases.

How would you approach building a partner marketing program in the Nordics and Benelux? Can you give an example of a successful partner co-marketing initiative?

I would start by identifying key partners like cloud providers and system integrators. For example, I previously co-created a joint webinar with a major cloud partner, which included a demo of our integrated solution. This led to a 15% increase in joint pipeline and strengthened the partner relationship.

Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations build faster, stay compliant, and eliminate risk.
Our customers include Fortune 500 enterprises and global industry leaders, including Anduril, Canva, Fortinet, Hewlett Packard Enterprise, OpenAI, Snap Inc., and Snowflake.
Chainguard is venture-backed by leading investors, including Amplify, IVP, Kleiner Perkins, Lightspeed Venture Partners, Mantis VC, Redpoint Ventures, Sequoia Capital, and Spark Capital.

As the Field Marketing Manager for Northern Europe, you will play a key role in driving regional growth across the Nordics and Benelux markets. You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Partnerships, SEs, and the wider EMEA Marketing team to build pipeline, accelerate deal velocity, and strengthen Chainguard’s market presence.

This role combines strategic planning with hands-on execution and offers strong opportunities for growth and regional leadership as the business scales.

What You’ll Do

Own Regional Demand & Pipeline Growth

Develop and execute integrated quarterly marketing plans aligned to Nordic & Benelux pipeline and revenue targets
Drive full-funnel demand generation across priority accounts and key market segments
Align marketing initiatives closely with regional sales priorities and account strategies

Execute High-Impact Programs

Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
Localise and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams
Leverage digital marketing and ABM strategies to increase engagement and pipeline impact

Drive Strategic Account Engagement

Partner with Sales teams to identify and activate Tier 1 and strategic accounts
Build targeted, multi-touch campaigns that support complex enterprise buying journeys
Create personalised engagement strategies that help accelerate opportunities through the funnel

Strengthen Sales & Marketing Alignment

Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
Align on GTM priorities, territory planning, and campaign execution
Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity

Expand Partner Marketing

Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns
Work closely with Partner Sales to build scalable GTM partnership opportunities across the Nordics & Benelux region
Increase regional reach through strategic alliances and ecosystem engagement

Contribute to EMEA Strategy

Support pan-EMEA campaigns, events, and strategic initiatives
Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA

Measure, Optimise & Scale

Track and analyse pipeline contribution, engagement, and ROI metrics
Use performance insights to continuously optimise programs and investment decisions
Build scalable processes and frameworks to support regional growth

What We’re Looking For

5+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
Experience developing and executing regional marketing programs across Nordic and/or Benelux markets
Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes
Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable
Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation
A builder mentality with the ability to operate effectively in a fast-paced, high-growth environment
Willingness to travel approximately 20–25% across the region for events, partner engagement, and team collaboration

About Us

We live and breathe our company values:

We are customer obsessed — We focus on delivering solutions to our customers that create value and make their lives better.
We have a bias for intentional action — We prioritize, plan, try things, and fail fast.
We don’t take ourselves too seriously (but we do serious work) — We are solving an important problem which takes focus, but we also like to enjoy the journey.
We trust each other and assume good intentions — We’re transparent with decisions to empower team members to make well informed decisions.

A few of the benefits we offer:

Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child’s first year.

If your experience is close but doesn’t fulfill all requirements, please apply. We’re building the best team in technology and are focused on hiring “Chainguardians” with unique backgrounds, perspectives, and experiences.

Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Global Candidate Privacy Notice.

Apply now >