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Cision is seeking a VP of Growth Marketing to lead global demand generation and growth engine strategy. This role owns the strategy, performance, and operating model behind multi-channel programs to generate and accelerate pipeline across enterprise and mid-markets. The position requires a revenue-minded marketer who can pair strategic rigor with hands-on execution, partnering closely with Sales, Marketing Operations, and Revenue Operations. Responsibilities include building scalable operating models, optimizing funnel efficiency, and leading a high-performing global team. The role reports to the CMO and is part of the Marketing Senior Leadership Team.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am writing to express my strong interest in the VP of Growth Marketing position at Cision. With over 10 years of experience in driving demand generation and growth strategies for B2B technology companies, I have a proven track record of scaling pipeline and revenue impact. My expertise includes building high-performing teams, optimizing multi-channel campaigns, and partnering cross-functionally to align marketing and sales goals.
At my previous role, I led a global growth marketing team and implemented an AI-driven experimentation framework that increased conversion rates by 30% and shortened sales cycles. I am particularly drawn to Cision's mission of empowering communication and building authentic connections, and I am excited about the opportunity to shape the demand strategy for a leading brand.
I look forward to discussing how my strategic vision and execution focus can drive measurable growth for Cision. Thank you for your consideration.
Sincerely,
[Your Name]
Sample interview questions
In my previous role, I overhauled our demand strategy by implementing a lead scoring model and aligning sales and marketing on ICP definitions. This resulted in a 40% increase in SQL conversion rates within six months.
I focus on hiring for both strategic and execution skills, defining clear roles and KPIs, and fostering a culture of experimentation. I also invest in training and cross-functional collaboration to ensure team alignment.
I track a mix of leading indicators like MQLs, SQLs, and pipeline velocity, as well as lagging indicators like revenue attribution and CAC. I also monitor funnel conversion rates and ROI per channel.
I implemented an AI-powered personalization engine for email campaigns that increased open rates by 20% and click-through rates by 15%. Additionally, we used predictive analytics to prioritize high-value accounts for ABM.
I establish regular joint planning sessions, shared KPIs, and a service-level agreement for lead handoff. I also create a unified funnel dashboard that both teams use to track progress and identify bottlenecks.
We’re looking for a strategic, execution-oriented Vice President of Growth Marketing to lead and scale Cision’s global demand generation and growth engine. This role owns the strategy, performance, and operating model behind the multi‐channel programs that generate and accelerate pipeline across enterprise and mid markets.
This is a highly cross‐functional leadership role for a revenue-minded marketer who can pair strategic rigor with hands‐on execution. You will shape demand strategy, build scalable operating models and teams, and partner closely with Sales, Marketing Operations, Revenue Operations, Product Marketing, Brand, and Field Marketing to improve lead quality, conversion, and overall funnel efficiency.
As a member of the Marketing Senior Leadership Team, you will play a critical role in shaping how Marketing drives measurable growth and revenue impact. This role reports directly to the Chief Marketing Officer.
What You’ll Do
- Own Global Demand & Growth Outcomes
- Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
- Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
- Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
- Build & Scale a High‐Impact Demand Engine
- Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
- Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
- Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
- Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
- Partner Across the Go‐To‐Market Organization
- Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
- Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
- Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
- Operate with Rigor & Modernize How We Work
- Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
- Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
- Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
- Build & Lead a High‐Performing Team
- Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
- Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution.
- Establish operating rhythms that create accountability, speed, and continuous improvement.
What You’ll Bring
- 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
- 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams.
- Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments.
- Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
- Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships.
- Excellent executive communication and storytelling skills.
Preferred Qualifications
- Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
- Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
- Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives.
- Experience operating in multinational organizations and supporting growth across mature and emerging markets.
- Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts.
- Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes.
- Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in.
- Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition.
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