About this role.
Coursera is seeking a Senior SEO Manager to drive organic growth and improve visibility across search engines and AI-powered discovery platforms. The role involves defining and executing SEO strategies, collaborating with marketing, product, and engineering teams, and scaling impact through content and technical improvements. The ideal candidate balances strategic thinking with hands-on execution and acts as an SEO subject matter expert. This position offers the opportunity to shape the future of education by reaching millions of learners globally.
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Senior SEO Manager position at Coursera. With over 8 years of experience driving organic growth and leading cross-functional SEO initiatives, I am confident in my ability to contribute to your mission of providing universal access to world-class learning. My expertise in technical SEO, content strategy, and AI-powered search aligns perfectly with the role's requirements.
In my previous role, I successfully increased organic traffic by 60% year-over-year by implementing scalable programmatic SEO and optimizing for emerging search platforms. I thrive in fast-paced environments and have a proven track record of collaborating with product, engineering, and content teams to prioritize and execute high-impact SEO roadmaps.
I am particularly drawn to Coursera's commitment to innovation and its recent merger with Udemy, creating a comprehensive skills development platform. I am eager to bring my strategic and hands-on approach to help expand your reach and enhance the learner journey.
Thank you for considering my application. I look forward to discussing how I can contribute to your team.
Sample interview questions
I once faced a situation where the product team wanted to launch a new feature quickly, but the content team needed to update existing pages for better keyword targeting. I used data from analytics and keyword research to identify quick wins from technical fixes (e.g., meta tags, site speed) that could be done in parallel with content updates. We prioritized based on potential traffic impact and aligned with business goals, resulting in a 20% increase in organic sessions.
I follow industry blogs, attend webinars, and participate in SEO communities. I also experiment with new features like Google's Search Generative Experience (SGE) and analyze their impact. Recently, I adapted our content strategy to focus on entity-based optimization and structured data to improve visibility in AI-generated answers.
Key KPIs include organic traffic, keyword rankings, click-through rate (CTR), conversion rate, and revenue attributed to organic search. For a senior role, I also track share of voice, brand vs. non-brand traffic, and user engagement metrics. Success is not just about traffic but also about driving qualified leads and improving the user experience.
In a previous role, the engineering team was hesitant to implement schema markup due to complexity. I created a pilot project showing the impact on rich snippets and CTR, with data from a small set of pages. After presenting the results, they agreed to implement it site-wide. I also provided clear documentation and offered to assist with implementation.
Programmatic SEO requires identifying patterns in user intent and creating templates that can generate unique, valuable pages at scale. Key considerations include avoiding duplicate content, ensuring template pages have sufficient unique content, and maintaining quality. I use data from search queries and user behavior to define page structures and continuously monitor performance to iterate.
About Coursera
Coursera and Udemy are now one company, creating one of the world’s most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog.
Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world’s most comprehensive skills development platforms.
Why Join Us
At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.
We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.
Job Overview:
The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers.
As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey.
You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.
Responsibilities:
- Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
- Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
- Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
- Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
- Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
- Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders
Basic Qualifications:
- 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
- Experience leading technical SEO initiatives in partnership with engineering teams
- Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
- Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives
Preferred Qualifications:
- Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
- Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
- Experience driving SEO strategies for large content catalogs or programmatic page generation
- Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
- Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
- Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation
If this opportunity interests you, you might like these courses on Coursera:
US Zone 3: $138,800 to $173,500
US Zone 4: $129,200 to $161,500
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
- US-Z1: Bay Area
- US-Z2: NYC and Seattle Metro
- US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
- US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
For more information about how Coursera collects and uses your personal information, please see our Global Applicant Privacy Notice.
To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.
If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.
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