Senior Manager, Customer Marketing

Remote from: USA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 5 Jun 2026
Apply before: 5 Jul 2026
Experience level: Senior
Views / Applies: 9 / 3

Axiom is the world’s leading provider of legal talent, helping businesses build better legal teams and drive better business outcomes.

Legal Services
2000

AI Summary

<p>We are seeking a Senior Manager of Customer Marketing to lead our webinar and CLE program, from strategy through execution. This role involves managing end-to-end webinar logistics, coordinating with subject matter experts, and driving MQL generation. The ideal candidate will also support broader customer marketing initiatives like the Client Advisory Board and account-based campaigns. This position requires a strategic thinker with strong project management skills who thrives in a fast-paced environment.</p>

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight This role requires 7+ years of experience managing complex, multi-stakeholder programs, demanding strategic thinking and operational excellence, hence a difficulty level of 4.

Salary Analysis

AI Insight The offered salary is not provided; based on the US market, the estimated median for this senior manager role is $135,000, with a typical range of $110,000-$160,000.

Key Skills

Customer Marketing Webinar Management CLE Program Management Demand Generation Marketing Automation HubSpot Salesforce Project Management Event Execution Thought Leadership

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Senior Manager of Customer Marketing position at your company. With over 8 years of experience in marketing programs and demand generation, I have a proven track record of managing successful webinar and CLE programs that drive MQLs and strengthen client relationships. My expertise includes end-to-end event execution, cross-functional collaboration, and leveraging platforms like HubSpot and ON24 to optimize performance.

I am particularly drawn to this role because it offers the opportunity to lead strategic customer marketing initiatives while driving measurable business impact. I am confident that my skills in project management, content development, and stakeholder alignment align perfectly with your needs.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your team.

Sincerely,
Jane Smith

Possible Interview Questions

Can you describe your experience managing webinar programs from end-to-end?

I have managed over 50 webinars annually, handling topic ideation, speaker coordination, logistics, and post-event analysis. I utilize platforms like ON24 and ensure alignment with demand generation goals.

How do you prioritize and manage multiple complex initiatives simultaneously?

I use project management tools like Asana to track deadlines and dependencies, and I communicate regularly with stakeholders to adjust priorities based on business impact.

Describe a time you collaborated with subject matter experts to develop compelling content.

I worked with a legal SME to create a webinar series on regulatory changes. I helped structure their expertise into a client-friendly presentation, resulting in high attendance and positive feedback.

How do you measure the success of a customer marketing program?

I focus on MQL generation, pipeline contribution, engagement metrics like attendance and conversion rates, and client feedback to continuously optimize.

How would you approach integrating our webinar program with our CRM and marketing automation systems?

I would map the attendee journey, ensure seamless data flow from the webinar platform to Salesforce and HubSpot, and set up automated nurture sequences based on behavior.

Role Overview: We are seeking a highly organized, strategic, and execution-oriented Senior Manager of Customer Marketing to lead one of our most important demand generation and client engagement channels.

This role is responsible for overseeing our webinar and CLE program end-to-end — from topic ideation and speaker coordination through event execution, post-event marketing, and performance reporting — while also supporting broader customer marketing initiatives, including serving as the marketing liaison for our Client Advisory Board.

Reporting to the Director of Marketing Programs, this individual will play a critical role in driving marketing-qualified leads (MQLs), strengthening client relationships, elevating thought leadership, and ensuring a seamless customer experience across digital programs.

The ideal candidate thrives in a fast-paced, collaborative environment; is exceptionally detail-oriented; and brings both strategic thinking and operational excellence to complex marketing initiatives.

Key Responsibilities

Webinar & CLE Program Management

Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time

Customer Marketing & Client Engagement

Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives

Website & Marketing Operations Support

Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications

Qualifications

7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
Experience working closely with subject matter experts to develop and refine presentation content
Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
Exceptional organizational skills and attention to detail
Strong written and verbal communication skills
Proven ability to build collaborative relationships across internal teams and external stakeholders
Results-oriented mindset with strong ownership, accountability, and customer focus
Professional services, legal, consulting, or B2B services industry experience strongly preferred

Location

This is a remote position. Candidates located in or near the Chicago area are preferred, though not required.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at [email protected] and include “Applicant Accommodation” in the subject line.

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