Field Marketing Manager

Remote from: USA
Salary, yearly, USD: 130,000 - 145,000
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 10 Jun 2026
Apply before: 10 Jul 2026
Experience level: Senior
Views / Applies: 50 / 14

About company

About Skillsoft

Skillsoft is a leading provider of online learning and talent management solutions.

E-learning
1998

Actively Hiring

AI Summary

Skillsoft is seeking a strategic Field Marketing Manager to lead North American regional marketing initiatives. This role involves developing integrated marketing programs, managing events, and collaborating with sales and product teams to drive pipeline growth. Candidates need 8+ years of B2B marketing experience, with at least 3 in field marketing, and proficiency in marketing automation and CRM tools. The position offers a salary range of $130,000 to $145,000 annually, reflecting a mid-to-senior level role. This is an opportunity to contribute to a global leader in AI-native skills management.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 8+ years of experience and a proven track record in field marketing, but it is not a senior executive position, hence a moderate difficulty level of 3.

Salary Analysis

AI Insight The offered salary range of $130,000 - $145,000 is competitive and aligns with the market median for experienced Field Marketing Managers. It reflects the role's strategic importance and the required expertise.

Key Skills

Field Marketing B2B Marketing Event Management Account-Based Marketing Salesforce Marketo Campaign Execution Sales Enablement North America Market SaaS

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my interest in the Field Marketing Manager position at Skillsoft. With over 8 years of B2B marketing experience, including 3+ years in field marketing, I have a proven track record of driving pipeline growth through integrated campaigns and regional events. My expertise in account-based marketing and proficiency with tools like Salesforce and Marketo align well with the requirements of this role.

At my previous company, I successfully executed multi-channel campaigns that increased lead generation by 30% and supported sales teams with tailored enablement content. I am skilled at analyzing campaign performance and optimizing strategies to maximize ROI. I am particularly drawn to Skillsoft's mission of empowering organizations through learning and skills development.

I am eager to bring my strategic planning and cross-functional collaboration skills to your team to drive North American market growth. Thank you for considering my application.

Sincerely, [Your Name]

Possible Interview Questions

Describe a time you planned and executed a successful regional marketing campaign. What was your strategy and how did you measure success?

I led a campaign targeting the healthcare sector in the Midwest, focusing on a series of virtual roundtables. The strategy involved partnering with a key industry influencer and using targeted ABM lists. Success was measured by pipeline generated (30% increase) and engagement metrics (400 registrations, 60% attendance).

How do you collaborate with sales teams to ensure alignment on marketing initiatives?

I establish regular communication with sales leaders through weekly pipeline reviews and joint planning sessions. I also create shared dashboards in Salesforce to track lead progression and provide sales enablement materials that directly address prospect pain points. This ensures our campaigns are aligned with sales priorities.

Can you provide an example of how you used data to optimize a marketing campaign?

In a previous role, I analyzed webinar attendance data and found that mid-week afternoon slots had higher conversion rates. I adjusted our scheduling accordingly and also segmented follow-ups based on engagement level. This led to a 20% increase in qualified leads from webinars.

What experience do you have with event management, and how do you ensure events contribute to pipeline?

I have managed both virtual and in-person events, including trade shows and customer roundtables. To ensure pipeline contribution, I set clear KPIs pre-event (e.g., meetings booked, leads captured) and post-event, I facilitate rapid lead handoff to sales and track attribution through CRM campaigns.

How do you stay current with trends in B2B marketing and the North American market?

I regularly attend industry conferences like B2B Marketing Exchange, subscribe to publications like MarketingProfs, and participate in peer groups. I also leverage competitive analysis and customer feedback to understand evolving buyer behaviors in the North American market.

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.

Skillsoft is seeking a strategic and results-driven Field Marketing Manager to lead and execute regional marketing initiatives across North America. In this role, you will have the opportunity to partner closely with sales, product marketing, and demand generation teams to develop and implement integrated marketing programs that drive pipeline growth, customer engagement, and brand awareness.

Key Responsibilities

Regional Strategy & Planning: Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.

Campaign Execution: Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.

Sales Enablement: Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.

Event Management: Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events.

Performance Tracking: Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.

Cross-Functional Collaboration: Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

Skills & Qualifications Required

8+ years of experience in B2B marketing, with at least 3 years in a field or regional marketing role.

Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.

Strong understanding of the North American market landscape and buyer personas.

Experience and proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

Excellent communication, project management, and organizational skills.

Ability to travel up to 25% within North America.

Experience in the SaaS or technology industry.

Familiarity with account-based marketing (ABM) strategies.

Data-driven mindset with a passion for testing and optimization.

Target base salary range for this job requisition is anticipated to be approximately $130,000- $145,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

MORE ABOUT SKILLSOFT:

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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