SDR – Canada

Remote from
Canada flag
Canada
Salary, yearly, CAD
60,000 - 65,000
Department
Sales
Employment type
Full Time,
Job posted
Apply before
10 Jul 2026
Experience level
Midweight
Views / Applies
17 / 5

About Employment Hero

Fully-autonomous HR, payroll, and workforce management solution for SMEs to recruit, pay and manage their workforce.

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Employment Hero seeks a motivated Sales Development Representative (SDR) for its Canadian operations. The role involves initiating contact with potential customers, conducting discovery calls, and routing opportunities to Account Executives. The ideal candidate has 1-2 years of B2B sales experience, preferably in SaaS, and a track record of exceeding targets. The company offers remote work, ESOP, and generous benefits. This is a fast-paced role with a clear path to becoming an Account Executive.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight Entry-level sales role with target-driven expectations, requiring resilience and effective communication, but manageable with training.

Salary Analysis

Median Highly Competitive
CAD62,500
CA Market
CAD45k – 75k
0 CAD83k
AI Insight The offered salary range of $60,000-$65,000 CAD per year is competitive for an SDR role in Canada, falling within the typical market range. The median of $62,500 is attractive for candidates with 1-2 years experience.

Key Skills

B2B Sales Cold Calling Lead Generation SaaS CRM Communication Resilience LinkedIn Sales Navigator Outreach French Bilingual

Dear Hiring Manager,

I am thrilled to apply for the Sales Development Representative position at Employment Hero. With 1-2 years of B2B sales experience and a proven ability to exceed targets, I am confident in my capacity to generate qualified leads and contribute to your team. Your mission to make employment easier resonates with me, and I admire your remote-first, AI-first culture. I am eager to leverage my skills in cold calling and CRM tools to drive growth. Thank you for your consideration.

Why are you interested in an SDR role at Employment Hero?
I am drawn to Employment Hero's mission and its remote-first, AI-first culture. I see this role as an opportunity to develop my sales skills in a fast-paced environment with a clear path to advancement. Your commitment to promoting from within aligns with my career goals.
Describe a time you exceeded a sales target. How did you achieve it?
In my previous role, I exceeded my quarterly target by 20% by focusing on high-quality leads and refining my outreach strategy. I used data to identify the most promising prospects and personalized my messaging. Consistent follow-up and resilience were key.
How do you handle rejection in a sales role?
I view rejection as a learning opportunity. I analyze what went wrong, adjust my approach, and move on to the next prospect. Maintaining a positive mindset and staying organized helps me stay motivated despite frequent rejections.
What tools or techniques do you use for lead generation?
I use LinkedIn Sales Navigator to identify key decision-makers and Lusha or ZoomInfo for contact details. I also rely on CRM systems to track interactions and set reminders for follow-ups. Combining these tools with research allows me to target effectively.
How would you prioritize leads from inbound vs. outbound sources?
I would prioritize inbound leads as they show interest, but I also allocate time for outbound prospecting. I use a scoring system based on company size, role, and engagement. Quick response to inbound leads is crucial, while outbound targets are scheduled based on potential value.

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally – Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

  • We are Mission First – everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
  • We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
  • We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
  • We are Apolitical – we do not take a position on political or social topics, unless it relates to our Mission
  • We Live by Our Values – we role model our values 100% of the time
  • We Expect High Performance – we set a high standard and we’re not satisfied with being average.

This role

We’re seeking motivated and competitive Sales Development Representatives who thrive in fast-paced sales environments with quick sales cycles. This role offers comprehensive training, collaboration with an experienced sales team, and a clear path to becoming an Account Executive. We’re committed to promoting from within, providing ample opportunities for career growth. Join us, and set your sales career on an exciting trajectory!

As a Sales Development Representative, you’ll be responsible for:

  • Initiating contact with potential customers through inbound and outbound inquiries to source new sales opportunities
  • Conducting discovery calls to effectively understand customer needs and requirements
  • Routing promising opportunities to the appropriate Account Executives for further development and closure
  • Conducting thorough account research, identifying key decision-makers, and generating interest in our offerings
  • Maintaining and growing your prospect database within your assigned segment
  • Collaborating on delivering engaging online demos to prospects as needed.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. What we are looking for in a Sales Development Representative:

  • 1-2 years of experience in a sales or business development role (B2B), ideally within a tech or SaaS environment
  • A track record of consistently exceeding targets
  • Familiarity with tools like LinkedIn Sales Navigator, Lusha, ZoomInfo, and Outreach
  • Strong phone presence and resilience, comfortable with spending significant time on the phone
  • Excellent verbal and written communication skills
  • Strong listening and presentation abilities
  • Bilingual in French and English (verbal and written) is an asset.

What we can offer

At Employment Hero, we don’t just talk about a better way to work – we live it. Joining Employment Hero means:

  • You will work remotely, with the flexibility to own your time and impact.
  • You will access cutting-edge tools to amplify your work, knowledge and outputs.
  • You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life.
  • You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
  • You’ll also have access to a wide range of benefits that includes – a very generous paternal leave policy, subsidized egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, outstanding learning & development opportunities.
  • Reward and recognition programs, including Lightning Awards and Values Champion Awards.
  • Cashback offers and discounts on hundreds of your favorite brands via Swag.
  • Annual Global Gathering – so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Australia in 2026!

Are we a match? Think we’re the right match for you? Fantastic! Click ‘Apply’ and our Talent Team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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