Senior Product Manager, Shopping Experiences

Remote from: Canada
Salary, yearly, CAD: 153,000 - 213,000
Department: Product & Operations
Employment type: Full Time,
Job posted: 13 Jun 2026
Apply before: 13 Jul 2026
Experience level: Senior
Views / Applies: 19 / 1

About company

About Affirm

Buy now. Pay later. Simple and transparent financing.

Financial Services
2012

Actively Hiring

AI Summary

Affirm is seeking a Senior Product Manager to own the Shopping Experiences roadmap for direct-to-consumer growth, focusing on launching and scaling checkout flows, offers, and consumer preferences across web and app. The role involves driving high-impact growth opportunities through rapid experimentation, cross-functional collaboration, and data-driven decision-making to optimize conversion, engagement, and revenue. The ideal candidate has 4+ years of product management experience, strong UX instincts, fluency in experiment design and attribution, and comfort with AI tools. This is a remote-first position within Canada, offering a competitive base salary range of $153,000-$213,000 CAD plus equity and benefits.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires a senior PM with deep experience in growth, experimentation, and cross-functional leadership, making it challenging but not extreme; complexity is high due to the need to balance multiple stakeholders and rapid iteration.

Salary Analysis

AI Insight The offered salary range of $153,000-$213,000 CAD per year is competitive and above the typical Canadian market median for senior product managers, which ranges from $120,000 to $200,000. The median of $183,000 reflects strong compensation for the role's seniority and impact.

Key Skills

Product Management Growth Strategy Experimentation UX Design Data Analysis SQL Cross-functional Leadership Consumer Finance AI Tools Agile Development

Cover Letter Sample

I am writing to express my interest in the Senior Product Manager, Shopping Experiences position at Affirm. With over 4 years of product management experience focused on growth and consumer-facing financial products, I have a proven track record of driving measurable improvements in conversion and engagement through rapid experimentation and data-driven strategies.

I am particularly drawn to Affirm's mission of making credit more honest and friendly, and I see a strong alignment between my skills and your need to launch and scale DTC shopping experiences. My expertise in experiment design, funnel optimization, and cross-functional leadership, combined with experience partnering with risk and compliance teams, positions me to contribute effectively to your growth roadmap.

I am excited about the opportunity to own high-impact consumer journeys and leverage AI tools to enhance product vision. I thrive in fast-paced environments where I can iterate quickly and deliver results that drive business outcomes.

Thank you for considering my application. I look forward to discussing how I can help Affirm continue to innovate and grow.

Possible Interview Questions

Can you describe a time when you successfully launched a growth initiative that significantly improved conversion or engagement? What was your approach to experimentation and measuring impact?

At my previous company, I identified a drop-off in the checkout funnel for mobile users. I hypothesized that simplifying the payment options and adding a progress indicator would reduce friction. I designed an A/B test with clear success metrics (conversion rate and average order value). The test showed a 12% increase in conversion. I collaborated with engineering and design to implement the winning variant, and we saw sustained improvement over several months.

How do you prioritize features and experiments when working with multiple stakeholders and limited resources?

I use a combination of quantitative impact estimation (e.g., potential revenue uplift, retention impact) and qualitative feedback from user research. I also align with company OKRs and consider dependencies. I maintain a prioritization matrix (ICE score: Impact, Confidence, Ease) to sequence work. Regularly, I communicate trade-offs to stakeholders and adjust based on new data.

Describe your experience with incrementality testing and attribution in marketing or growth campaigns. How do you ensure you're measuring true causal impact?

I have used both holdout groups and geo-lift experiments to measure incrementality. For example, when launching a referral program, we ran a randomized experiment where a control group had no referral incentives. We compared their behavior to the treatment group, controlling for seasonality and other factors. I also use regression models (e.g., CausalImpact) to verify assumptions and ensure that measured lifts are not driven by external factors.

How have you integrated AI tools into your product management workflow? Can you give a specific example of how you used AI to improve product vision or execution?

I regularly use AI-powered analytics tools like Amplitude's AI insights to surface user behavior patterns. For example, I used a clustering algorithm to segment users based on their shopping preferences, then personalized offers for each segment. This led to a 15% increase in offer redemption. Additionally, I use tools like Claude for rapid research and summarizing customer feedback from various sources.

As a senior product manager, how do you lead cross-functional teams without direct authority? Give an example of a time you aligned engineering, design, risk, and compliance on a controversial decision.

In a previous role, we needed to launch a new credit feature that required risk and compliance approval. There was disagreement on the level of friction required for user verification. I facilitated workshops with all stakeholders, shared user research showing that excessive friction dropped conversion by 20% while moderate friction was acceptable. We compromised by implementing a progressive verification flow that met compliance needs without harming the user experience for low-risk users.

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm’s DTC shopping and offers experience. In this role, you’ll identify high-impact growth opportunities, validate them, through rapid experimentation, and bring them to market at scale. You’ll play a critical role in shaping high-impact consumer journeys, App and Web checkout experiences, consumer shopping preferences and Offers to customers. These directly influence conversion, engagement, and revenue.

What you’ll do

Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage

What we look for

4+ years in Product Management; Ideally with previous background owning growth/distribution channels
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision
Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross‑functional leadership; experience leading embedded eng/design pods.
Bachelor’s degree in a related field or equivalent practical experience

Pay Grade – N
Equity Grade – 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
CAN base pay range per year: $153,000-213,000

This posting is for an existing vacancy.

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

Health care coverage – Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets – generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP – An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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