Sales Specialist – Forma for Design

Remote from: UK, EMEA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Sales
Employment type: Full Time,
Job posted: 22 Jun 2026
Apply before: 22 Jul 2026
Experience level: Midweight
Views / Applies: 16 / 6

About company

About Autodesk

Changing how the world is designed and made.

Computer Software
1982

Actively Hiring

AI Summary

Autodesk is seeking a Sales Specialist for its Forma Building Design product, a cloud-based solution for architects. The role involves driving growth and adoption of this emerging technology within target accounts. The specialist will collaborate with technical sales, marketing, and customers to identify opportunities and design pilots. This position requires strong consultative sales skills and the ability to navigate complex stakeholder groups. It is an excellent opportunity for someone passionate about transforming AEC workflows.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight This role requires 5+ years of B2B sales experience and strong consultative skills, but it is not an executive or highly technical position, making it moderately challenging.

Salary Analysis

AI Insight The salary for this role is not explicitly listed, but based on market data for a Sales Specialist in the AEC SaaS space with 5+ years of experience, a typical base salary ranges from $80,000 to $150,000. The estimated median of $115,000 is competitive for the responsibilities outlined.

Key Skills

B2B Sales SaaS Consultative Selling AEC Technology Customer Relationship Management Business Development Solution Selling Communication Product Knowledge Cross-functional Collaboration

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Sales Specialist position for Autodesk Forma Building Design. With over five years of experience in B2B sales within the AEC technology sector, I have a proven track record of driving adoption of innovative solutions. I am particularly drawn to this role because of my passion for helping architects and engineers transform their design workflows through cloud-based technologies.

In my previous role, I successfully led consultative discovery sessions with technical and business stakeholders, designing pilots that resulted in significant workflow improvements and revenue growth. I am confident in my ability to collaborate with cross-functional teams to generate demand and build lasting customer relationships. Autodesk’s commitment to innovation and its impact on the built environment aligns perfectly with my career aspirations.

I look forward to the opportunity to discuss how my skills and experience can contribute to the success of the Forma team. Thank you for your consideration.

Sincerely, [Your Name]

Possible Interview Questions

Can you describe a time when you successfully navigated a complex sales process involving multiple stakeholders?

In my previous role, I was selling a BIM collaboration tool to a large architecture firm. I identified key stakeholders including the IT director, project managers, and senior partners. I tailored my approach to address each group's concerns: IT wanted security and integration, project managers wanted efficiency, and partners wanted ROI. I organized demo sessions that showcased specific value for each, and after several meetings, we secured a pilot that later expanded to a full deployment.

How do you stay informed about industry trends and emerging technologies in AEC?

I regularly read industry publications like ArchDaily and AEC Magazine, attend webinars and conferences such as Autodesk University, and participate in online communities. I also follow key influencers on LinkedIn and collaborate with product teams to understand how new technologies can address customer pain points.

Describe a time you had to adapt your sales approach because of changes in the market or product. How did you handle it?

When my previous company pivoted from a perpetual license to a subscription model, many customers were resistant. I shifted my focus from product features to the long-term value of continuous updates and support. I created a comparison chart showing lower upfront costs and included testimonials from early adopters. I also worked with marketing to develop educational content, which helped ease the transition for customers.

How would you go about designing a proof of concept for a customer evaluating Forma?

I would start by understanding the customer's current workflow challenges and goals. Then, I would identify a specific project where Forma could demonstrate quick wins, such as site analysis or early-stage design optimization. I would set clear success criteria with the customer, such as time saved or improved decision-making. I would collaborate with the technical sales team to set up the environment and provide training, then monitor progress and gather feedback to show tangible results.

Tell me about a time you collaborated with marketing and product teams to generate demand for a new solution. What was your role?

When launching a new energy analysis tool, I worked with marketing to create targeted campaigns for architects and engineers. I provided insights from customer conversations about their pain points, which shaped the messaging. I also partnered with product to develop demo scripts that highlighted the most impactful features. I hosted joint webinars with marketing and followed up with prospects, which resulted in a pipeline increase of 30% within the first quarter.

Job Requisition ID #

26WD98728

Role Overview

Autodesk Forma Building Design is helping architects transform how they approach schematic design by providing a cloud-based environment to explore building options, evaluate performance earlier in the process, and transition into Revit more seamlessly.

We are looking for a Sales Specialist to help bring Forma Building Design to market. This is an exciting opportunity to contribute to the growth of an emerging category and help shape how customers adopt new ways of working. The ideal candidate is curious, consultative, and passionate about helping customers solve complex challenges through innovation. You will work closely with customers and cross-functional teams to identify opportunities, build trust, and guide organizations through meaningful workflow transformation.

We support hybrid or remote working and you will will report to the Sr Manager, Emerging Solutions.

Key Responsibilities

Develop and grow opportunities for Forma and Emerging Technologies across target accounts.
Partner closely with Technical Sales, Business Development Representatives, and Marketing to identify customer needs and generate demand.
Lead thoughtful discovery conversations to understand customer goals, challenges, decision-making processes, and adoption considerations.
Collaborate with customers to design pilots, proofs of concept, and use cases with clear success criteria.
Build strong relationships across technical teams, business stakeholders, and executive sponsors.
Gather customer insights and market feedback to help inform product direction and go-to-market strategy.
Share knowledge and best practices across teams to support collective success.

Required Qualifications

5+ years of experience in B2B sales, customer-facing consulting, business development, account management, or a related role. Experience in SaaS, AEC technology, construction technology, design technology, or other complex technical environments is valued.
Strong consultative discovery skills with the ability to understand customer needs, navigate stakeholder groups, and articulate business value.
Excellent communication and relationship-building skills, with the ability to engage both technical users and senior business leaders.
Experience collaborating across teams, including sales, technical, product, marketing, and customer success functions.
Comfort working in evolving environments where products, messaging, and go-to-market approaches continue to develop.
Ability to learn quickly, adapt thoughtfully, and contribute positively in a fast-moving setting.

Preferred Qualifications

Experience working with architects, designers, engineers, owners, construction professionals, or other technical business audiences.
Familiarity with Autodesk products, AEC workflows, or digital transformation initiatives.
Experience with sales methodologies such as MEDDPICC, Challenger, or other consultative selling approaches.
Experience supporting pilots, proofs of concept, early-adoption programs, or workflow transformation initiatives.
Demonstrated ability to generate opportunities through relationship-building, account planning, events, partnerships, or targeted outreach.
Experience helping customers navigate organizational change and adoption, not just software evaluation and procurement.

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Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

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