Technical Pre-Sales Specialist – Forma for Design

Remote from: UK, EMEA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Sales
Employment type: Full Time,
Job posted: 22 Jun 2026
Apply before: 22 Jul 2026
Experience level: Midweight
Views / Applies: 22 / 4

About company

About Autodesk

Changing how the world is designed and made.

Computer Software
1982

Actively Hiring

AI Summary

This role is for a Technical Pre-Sales Specialist at Autodesk, focusing on the Forma Building Design product. The specialist will lead technical discovery, demonstrate product capabilities, and support pilots and proof-of-concepts for architecture and engineering clients. The ideal candidate has deep Revit expertise and AEC workflow fluency, and can translate technical features into business value. The position is hybrid or remote, reporting to the Sr Manager of Emerging Solutions. This is a customer-facing role that requires collaboration with sales, product, and technical teams.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 5+ years of AEC experience, deep Revit knowledge, and the ability to handle complex technical discovery and customer demonstrations, which makes it a challenging position.

Salary Analysis

AI Insight No salary data was provided in the listing. Based on market data for similar Technical Pre-Sales roles in the AEC software industry, the estimated median salary is around $130,000, with a typical range of $90,000 to $170,000. This is a competitive salary for the level of expertise required.

Key Skills

AEC BIM Revit Autodesk Forma Pre-Sales Technical Sales Solutions Consulting Architecture VDC Design Technology

Cover Letter Sample

I am writing to express my strong interest in the Technical Pre-Sales Specialist position at Autodesk. With over 5 years of experience in AEC technology and deep expertise in Autodesk Revit, I have a proven ability to bridge technical and business needs.

In my previous role, I led technical demonstrations and proof-of-concepts for enterprise architects and BIM managers, resulting in increased adoption of BIM workflows. I understand the challenges of early design stages and can articulate how Forma integrates into existing ecosystems.

I am excited about the opportunity to help customers evaluate and adopt Forma, and to collaborate with cross-functional teams to drive successful outcomes. Thank you for considering my application.

Possible Interview Questions

How would you handle a customer who is skeptical about adopting a new cloud-based tool like Forma?

I would start by understanding their current workflow pain points and demonstrate how Forma addresses specific issues like early design exploration or performance analysis. I'd also provide case studies and facilitate a pilot with clear success criteria to build confidence.

Describe your experience with complex technical demonstrations involving multiple Autodesk products.

I have extensive experience creating integrated demos involving Revit, Dynamo, and Forma. For example, I once demonstrated how Forma's generative design outputs can be imported into Revit via Dynamo, showcasing a seamless workflow from concept to detailed design.

How do you prioritize your tasks when managing multiple customer engagements simultaneously?

I use a CRM system to track each engagement's stage and urgency, and I communicate proactively with stakeholders to set expectations. I prioritize based on deal size, adoption potential, and deadlines, ensuring each customer receives timely support.

Can you give an example of a technical objection you overcame during a sales process?

A customer was concerned about data interoperability between Forma and their existing Revit standards. I worked with our product team to create a custom script that automated the data mapping, proving it's possible and reducing their manual work by 80%.

How do you stay current with evolving Autodesk AEC products?

I actively participate in Autodesk's beta programs, webinars, and internal training sessions. I also follow industry blogs and forums to understand emerging trends and how our products fit into the broader AEC landscape.

Job Requisition ID #

26WD98729

Role Overview

Autodesk Forma Building Design is helping architects improve how they approach schematic design by giving design teams a cloud-based environment to explore building options, evaluate performance earlier, and continue into Revit with less friction.

We are hiring a Technical Specialist to help customers understand, evaluate, and adopt Forma Building Design and other emerging Autodesk solutions. This role requires deep Autodesk AEC workflow fluency, strong Revit expertise, and the ability to connect technical capabilities to real design and business outcomes.

The right candidate can engage credibly with architects, BIM/VDC leaders, design technology teams, and technical stakeholders. They will support technical discovery, product demonstrations, pilots, proofs of concept, and customer validation while helping customers understand how Forma can improve early design workflows and connect into their broader Autodesk ecosystem.

We support hybrid or remote working and you will will report to the Sr Manager, Emerging Solutions.

Key Responsibilities

Lead technical discovery with architecture, BIM, VDC, and design technology stakeholders.
Demonstrate Forma Building Design and Forma Site Design in the context of real AEC workflows and customer use cases.
Partner with Sales Specialists and Account Executives to qualify technical fit and adoption potential.
Shape pilots, proofs of concept, and technical validation plans with clear success criteria.
Translate customer workflow challenges into relevant product demonstrations and solution narratives.
Build trust with technical users by understanding their tools, constraints, standards, and design processes.
Capture product feedback, technical objections, workflow gaps, and adoption signals for Product and GTM teams.
Support customers through evaluation, pilot execution, technical validation, and early adoption.
Help internal teams understand what is required for successful Forma adoption in AEC accounts.

Required Qualifications

5+ years of experience in AEC technology, technical sales, solutions consulting, BIM/VDC, design technology, architecture, or related technical roles.
Deep working knowledge of Autodesk Revit and AEC workflows
Ability to engage credibly with architects, BIM managers, design technology leaders, technical users, and senior stakeholders.
Strong understanding of BIM workflows, model-based design, schematic design, documentation workflows, and design-to-delivery handoffs.
Experience partnering cross-functionally with sales, product, customer success, marketing, and technical teams.
Ability to operate in a changing environment with evolving product capabilities, messaging, and customer requirements.

Preferred Qualifications

Experience with Autodesk Forma, Dynamo, Insight, Rhino, Grasshopper, SketchUp, or adjacent AEC tools.
Ability to translate technical capabilities into clear customer outcomes and business value.
Background in architecture, computational design, BIM management, digital practice, VDC, or AEC consulting.
Experience supporting customers through workflow change, pilot adoption, or new technology evaluation.
Experience working with enterprise architecture, engineering, construction, or owner/operator accounts.
Ability to identify technical blockers, adoption risks, and workflow gaps during customer evaluations.

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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