Principal Brand Designer

Remote from
USA
Salary, yearly, USD
140,249 - 300,533
Employment type
Full Time,
Job posted
Apply before
30 Jul 2026
Experience level
Senior
Views / Applies
95 / 20

About OKX

An innovative cryptocurrency exchange with advanced financial services leveraging blockchain technology for wise trading and investment.

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

OKX is seeking a Principal Brand Designer to define the aesthetic language of a leading crypto platform. The role involves end-to-end creative ownership across brand identity, digital campaigns, web, editorial, social, and events. The ideal candidate has 10+ years of experience as a design generalist, with expertise in branding, campaigns, and cross-functional collaboration. This position offers a competitive salary range of $140,249 to $300,533 annually, reflecting the seniority and impact of the role. The team operates at a fast pace with high autonomy, requiring excellent communication and leadership skills.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight This role requires 10+ years of experience, mastery across multiple design disciplines, and the ability to lead complex global projects, making it very challenging.

Salary Analysis

Median Above Market
USD220,391
US Market
USD130k – 220k
0 USD242k
AI Insight The offered salary range of $140,249 to $300,533 is highly competitive for a Principal Brand Designer role, reflecting both the seniority and the crypto industry's premium. The median of $220,391 is above the typical market range of $130,000 to $220,000, indicating a strong compensation package.

Dear Hiring Manager,

I am excited to apply for the Principal Brand Designer role at OKX. With over 10 years of experience crafting visual identities and leading creative teams for global brands, I am confident in my ability to define the aesthetic language of a leading crypto platform. My expertise spans brand identity, digital campaigns, and cross-functional collaboration, ensuring design consistency and innovation. I am passionate about shaping the future of finance through design and eager to contribute to OKX's mission. Thank you for considering my application.

How do you approach defining a brand's visual identity from scratch?
I start with understanding the brand's mission, audience, and competitive landscape, then develop mood boards, style tiles, and iterative concepts.
Describe a time you managed a complex project with multiple stakeholders.
At my previous role, I led a rebrand for a fintech startup, coordinating with marketing, product, and executive teams to align on a cohesive identity.
How do you ensure design consistency across diverse channels?
I create comprehensive design systems and guidelines, and conduct regular reviews to maintain coherence.
What is your experience with crypto or blockchain designs?
I have designed for fintech clients and am familiar with crypto visuals like wallet interfaces, token icons, and decentralized app branding.
How do you mentor junior designers?
I provide constructive feedback, share resources, and assign progressively challenging tasks to build their skills.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 

About The Opportunity

At OKX, design isn’t decoration — it’s how we shape the future of finance. As a senior creative force within our Brand Design team, you’ll define the aesthetic language of one of the world’s fastest-growing cryptocurrency platforms, working across every surface that matters: brand identity, digital campaigns, web, editorial, social, events, and beyond.
You’ll own creative end-to-end, from first idea to final pixel. We’re looking for someone who elevates every brief they touch: a designer with the instincts to find clarity in ambiguity, the range to move fluidly across channels, and the presence to raise the bar as part of a global team.
 

What You’ll Be Doing:

  • Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.
  • Take ownership of higher priority projects and execute senior designer level work.
  • Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, campaigns, web pages, event design, etc.
  • Be an excellent cross-functional partner to a variety of global stakeholders.
Creative Operations:
  • Streamline production processes for efficiency.
  • Maintain an omni-channel approach within the marketing team (Content, Social Media, PR, Partnership, Events, Product, and Digital Media).
  • Help define and evolve brand guidelines and asset requirements.
Team and Relationship Management:
  • Foster a positive and creative team culture.
  • Support team development and mentorship.
  • Build strong relationships with cross-functional teams.
 

What We Look For In You:

  • 10+ years of experience in an in-house and/or agency role as Senior Brand or Visual Designer, working for global brands and/or clients.
  • Experience as a design generalist, with hands-on involvement in creative direction and support across a range of disciplines, including brand, social media, experiential, web, motion, and 3D.
 

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees’ growth and development
  • Various team building programs and company events
  • More that we love to tell you along the process!
 
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
The base salary range for this position is:
Tier 1: $200,355 to $300,533
Tier 2: $160,284 to $240,426
Tier 3: $140,249 to $210,373
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
 
#LI-SK1
#LI-REMOTE
Notice:

All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX’s Candidate Privacy Notice.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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