About this role.
OKX is seeking a Principal Brand Designer to define the aesthetic language of a leading crypto platform. The role involves end-to-end creative ownership across brand identity, digital campaigns, web, editorial, social, and events. The ideal candidate has 10+ years of experience as a design generalist, with expertise in branding, campaigns, and cross-functional collaboration. This position offers a competitive salary range of $140,249 to $300,533 annually, reflecting the seniority and impact of the role. The team operates at a fast pace with high autonomy, requiring excellent communication and leadership skills.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Principal Brand Designer role at OKX. With over 10 years of experience crafting visual identities and leading creative teams for global brands, I am confident in my ability to define the aesthetic language of a leading crypto platform. My expertise spans brand identity, digital campaigns, and cross-functional collaboration, ensuring design consistency and innovation. I am passionate about shaping the future of finance through design and eager to contribute to OKX's mission. Thank you for considering my application.
Sample interview questions
I start with understanding the brand's mission, audience, and competitive landscape, then develop mood boards, style tiles, and iterative concepts.
At my previous role, I led a rebrand for a fintech startup, coordinating with marketing, product, and executive teams to align on a cohesive identity.
I create comprehensive design systems and guidelines, and conduct regular reviews to maintain coherence.
I have designed for fintech clients and am familiar with crypto visuals like wallet interfaces, token icons, and decentralized app branding.
I provide constructive feedback, share resources, and assign progressively challenging tasks to build their skills.
Who We Are
About The Opportunity
What You’ll Be Doing:
- Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.
- Take ownership of higher priority projects and execute senior designer level work.
- Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, campaigns, web pages, event design, etc.
- Be an excellent cross-functional partner to a variety of global stakeholders.
- Streamline production processes for efficiency.
- Maintain an omni-channel approach within the marketing team (Content, Social Media, PR, Partnership, Events, Product, and Digital Media).
- Help define and evolve brand guidelines and asset requirements.
- Foster a positive and creative team culture.
- Support team development and mentorship.
- Build strong relationships with cross-functional teams.
What We Look For In You:
- 10+ years of experience in an in-house and/or agency role as Senior Brand or Visual Designer, working for global brands and/or clients.
- Experience as a design generalist, with hands-on involvement in creative direction and support across a range of disciplines, including brand, social media, experiential, web, motion, and 3D.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees’ growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Tier 1: $200,355 to $300,533
Tier 2: $160,284 to $240,426
Tier 3: $140,249 to $210,373
#LI-REMOTE
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