GTM/Sales Onboarding Program Manager

Remote from: USA
Salary, yearly, USD: 130,000 - 143,000
Department: Product & Operations
Employment type: Full Time,
Job posted: 3 Jul 2026
Apply before: 3 Aug 2026
Experience level: Midweight
Views / Applies: 60 / 3

Motive creates software to help trucking companies improve safety and efficiency with products like Hours of Service monitoring and GPS tracking.

Computer Software
2013

Actively Hiring

AI Summary

Motive is seeking a GTM/Sales Onboarding Program Manager to lead the onboarding process for revenue teams in a high-growth B2B SaaS environment. The role involves designing and facilitating engaging onboarding sessions using role-playing, certifications, and gamification. The ideal candidate has proven experience in sales enablement and training, with strong communication and organizational skills. This individual contributor position focuses on creating a seamless and motivating new hire experience while continuously improving the program. Motive offers a compensation range of $130,000-$143,000 plus benefits and stock units.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires expertise in onboarding program management and facilitation, but it is not overly technical or complex, making it moderately challenging.

Salary Analysis

AI Insight The offered salary range of $130,000-$143,000 is competitive for a GTM/Sales Onboarding Program Manager role in the SaaS industry, aligning well with market medians. The compensation is supplemented by benefits and equity, making it an attractive package.

Core Skills Required

Sales Onboarding Program Management Facilitation Sales Enablement Instructional Design Gamification B2B SaaS Revenue Operations Training Communication

Cover Letter Sample

I am writing to express my strong interest in the GTM/Sales Onboarding Program Manager position at Motive. With extensive experience in designing and executing end-to-end onboarding programs for revenue teams in high-growth B2B SaaS companies, I am confident in my ability to create a seamless and motivating new hire experience.

My background includes facilitating interactive sessions using role-playing, certifications, and gamification to drive engagement and performance. I excel at collaborating with cross-functional teams to continuously improve program content and delivery.

I am particularly drawn to Motive's mission of empowering physical operations teams and its innovative AI-driven platform. I am eager to contribute to your enablement team and help your revenue organization thrive.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills align with Motive's goals.

Sample Interview Questions

Describe your experience designing and running a sales onboarding program from scratch. What key elements did you include?

In my previous role at a SaaS company, I built a 4-week onboarding program that included product training, sales methodology sessions, role-playing exercises, and a certification. I incorporated gamification to boost engagement and tracked metrics like time-to-first deal and rep satisfaction. The program reduced ramp time by 20%.

How do you measure the effectiveness of an onboarding program?

I use a mix of quantitative metrics like time-to-productivity, quota attainment within 90 days, and retention rates, along with qualitative feedback from new hires and their managers. I also track participation and completion rates for each module. Post-onboarding surveys help identify areas for improvement.

Can you walk me through how you would facilitate a role-playing session for sales new hires?

I start by setting clear objectives and providing a brief scenario. I then pair participants and give them time to prepare. During the role-play, I observe and take notes, then lead a debrief focusing on strengths and areas for growth. I encourage peer feedback and repeat with different scenarios to build confidence.

How do you handle a new hire who is struggling with the onboarding content?

First, I reach out to understand their challenges, whether they're related to content comprehension, confidence, or learning style. I offer additional resources, one-on-one coaching, or adjust the pace if needed. I also collaborate with their manager to provide extra support and set achievable milestones.

Tell me about a time you improved an existing onboarding program. What changes did you make and what was the impact?

At my last company, I noticed new hires were overwhelmed by the amount of content. I restructured the program into smaller, weekly modules with more hands-on activities. I also introduced a mentorship component and a knowledge base for self-paced learning. This resulted in a 15% increase in early-stage productivity and higher satisfaction scores.

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

Motive’s Enablement Team supports our Revenue organizations—Sales, Sales Development, Sales Engineering, and Customer Success—by equipping frontline teams with the information and skills they need to succeed.

We are seeking a GTM/Sales Onboarding Manager (individual contributor) to orchestrate a seamless onboarding process for all revenue new hires, keeping the rep experience at the center of our efforts. The ideal candidate is an exceptional communicator who can explain complex concepts to diverse audiences, and possesses strong organizational, time management, emotional intelligence, and facilitation skills.

What You’ll Do:

Conduct engaging and interactive onboarding sessions for new sales hires.
Implement a variety of teaching methods, including role-playing, graded certifications, case studies, and simulations to enhance learning effectiveness.
Ensure a seamless and positive onboarding experience for all participants.
Infuse a sense of excitement, healthy competition in onboarding.
Implement gamification elements to encourage participation, teamwork, accountability, and performance excellence.
Establish and communicate clear evaluation criteria for onboarding success.
Provide constructive feedback to participants and collaborate with managers to address performance gaps during the onboarding process.
Regularly evaluate the effectiveness of the onboarding program and identify areas for improvement, owning and executing on resulting continuous improvement projects.
Stay abreast of industry trends, best practices, and emerging technologies to enhance program content.
Support creation/curation of Enablement content to supporting onboarding, including:
Assist with other related duties as assigned, including facilitation for existing team members as needed to support broader Enablement efforts.

What We’re Looking For:

Proven experience owning and running end-to-end onboarding programs for sales/revenue teams in a high-growth B2B SaaS organization.
Experience of progressive responsibility in Enablement, or Training roles in a high growth, B2B, SaaS organization
Exceptional communication (both verbally and in writing), presentation, and interpersonal skills
Bachelor’s Degree.
Solid knowledge of the latest corporate training techniques.
Excellent time management and organizational skills.
Ability to build relationships and promote a work environment focused on team development and constant coaching
In-depth knowledge of learning theories and instructional design models
Ability to write effective copy, instructional text, audio and video scripts
This is an individual contributor role

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States

$130,000—$143,000 USD

Creating a diverse and inclusive workplace is one of Motive’s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive’s policy to require that employees be authorized to receive access to Motive products and technology.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

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