About this role.
This role at Truelogic involves managing the digital presence of the company and its CEO within the US B2B tech market, focusing on social media strategy, content creation, and community engagement. Responsibilities include executing content strategies, monitoring metrics, and supporting HubSpot marketing automation. The ideal candidate has experience in social media/community management, preferably in B2B tech, and is bilingual in English and Spanish. The position offers 100% remote work and competitive USD pay. It requires a mix of strategic thinking, analytical skills, and hands-on execution.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
3/5Autonomy Level
3/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
I am excited to apply for the Social Media & Community Analyst position at Truelogic. With over [X] years of experience in social media management and community building within the B2B tech space, I have a proven track record of growing brand presence and engaging target audiences. I have specifically managed executive social media accounts, crafting content that aligns with personal branding and company goals. My bilingual skills in English and Spanish enable me to connect with diverse audiences effectively. I look forward to contributing to Truelogic's digital growth and would welcome the opportunity to discuss my qualifications further.
Sample interview questions
I would start by understanding the CEO's personal brand and business objectives, then research target audience and competitors. I'd create a content calendar with a mix of thought leadership, industry insights, and company updates, tailored to platforms like LinkedIn and X. I'd also set KPIs for engagement and growth, and adjust based on analytics.
At my previous role, a client complaint went viral on Twitter. I quickly acknowledged the issue publicly, moved the conversation to DMs, and coordinated with the customer service team to resolve the problem. I then posted a follow-up showing the resolution, which turned a negative into a positive brand moment.
I prioritize engagement rate, share of voice, lead generation metrics (like click-through rates to gated content), and follower growth from target accounts. I also track sentiment analysis to ensure brand perception is positive. For CEO accounts, I focus on influence metrics such as profile views and inbound connection requests from industry leaders.
I follow industry blogs like Social Media Today, subscribe to platform updates, and participate in webinars. I also experiment with new features on my personal accounts to understand their impact. For example, I recently explored LinkedIn's audio events and tested them for client campaigns.
In a past campaign, I noticed that posts with carousel images had 30% higher engagement than single images. I shifted the content mix to include more carousels and also tested posting times. As a result, overall engagement increased by 20% and website traffic from social grew by 15% over the next quarter.
About Truelogic
At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.
Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.
By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.
Job Summary
This role Social Media & Community Specialist is responsible for managing and growing the digital presence of Truelogic and its CEO within the US B2B tech market. The position focuses on executing social media strategies, creating engaging content, and actively managing the online community to drive brand awareness and audience growth.
Additionally, the role provides support in the implementation of digital marketing initiatives within HubSpot, including basic automation, campaign execution, and performance reporting, in collaboration with the Growth Marketing team.
Responsibilities
🔹 Social Media & Strategy (Core)
Manage and grow Truelogic’s and the CEO’s social media accounts.
Develop and execute content strategies aligned with business objectives.
Plan, create, and schedule content across different platforms.
Adapt tone of voice based on each channel (LinkedIn, X, etc.).
Identify opportunities on new platforms (Reddit, Twitch, etc.).
🔹 Community Management
Monitor and actively engage with the community (comments, messages, mentions).
Foster relevant conversations within the B2B tech ecosystem.
Manage feedback and online reputation.
🔹 Content & Copywriting
Write compelling copy aligned with brand positioning.
Translate technical concepts into clear and engaging content for B2B audiences.
Support the creation of visual and multimedia content (plus).
🔹 Analytics & Performance
Monitor social media metrics (engagement, growth, reach).
Generate performance reports and propose improvements.
Support data analysis for continuous optimization.
🔹 Marketing Automation & HubSpot Support
Support the execution of digital strategies within HubSpot (Marketing Hub and CMS).
Assist in managing lists, workflows, and email campaigns as needed.
Provide support in implementing initiatives defined by the Growth Marketing team.
Assist in building reports and dashboards (GA4, Looker Studio).
Qualifications and Job Requirements
Must-have
Experience in Social Media / Community Management (ideally in B2B tech or the US market).
Experience managing and growing the social media presence of a CEO or high-level executive.
Excellent written and verbal communication skills in both English and Spanish.
Experience creating and executing content strategies.
Analytical mindset with experience tracking and interpreting social media metrics.
General knowledge of digital tools and social media platforms.
Hands-on experience managing paid media campaigns on LinkedIn.
Tech-savvy, with a strong understanding of current digital trends, tools, and platforms.
Nice to have
Experience supporting tools such as HubSpot.
Knowledge of Google Analytics 4.
Experience with Looker Studio.
Basic knowledge of HTML and CSS.
Experience with paid media campaigns across other platforms.
What We Offer
100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.
Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.
Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.
Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.
Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.
Why You’ll Like Working Here
A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.
Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.
Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you’re working with the best in your field.
Apply now!
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