About this role.
Liftoff is hiring a senior individual-contributor product marketing leader to define positioning, messaging, launches, sales enablement, and market intelligence for its mobile advertising technology portfolio. The role requires deep adtech expertise, particularly in programmatic buying, DSP mechanics, measurement, and performance marketing. This remote US position partners extensively with Product, Growth, Marketing, Sales, and technical stakeholders across global regions while owning complex initiatives from brief through measurement. Success depends on translating technical capabilities into differentiated narratives and high-quality campaign and enablement assets.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with customer and sales discovery, competitive-message analysis, product differentiation, and evidence from performance data. I would translate those inputs into a concise positioning framework covering the target audience, customer problem, unique value, proof points, and objections. I would validate the narrative with internal stakeholders and selected customers, then operationalize it through launch materials, enablement, campaigns, and adoption metrics.
I first establish the feature's mechanism, intended user, and measurable outcome with Product and technical teams. I then convert the technical detail into a customer problem, a clear benefit, credible proof, and practical use cases. The final materials are tailored by audience, such as an executive narrative, seller talk track, one-pager, demo flow, and customer-facing content.
I would use a balanced scorecard that includes readiness metrics, such as enablement completion and asset usage; market metrics, such as campaign engagement and qualified demand; and business metrics, such as product adoption, activation, pipeline influence, retention, or revenue where attributable. I would define baseline performance and success thresholds before launch. Post-launch, I would review results with cross-functional partners and turn findings into prioritized iteration.
I create a clear operating plan for each initiative with objectives, decision owners, milestones, dependencies, risks, and measurable outcomes. I prioritize based on business impact and launch criticality, maintain regular stakeholder updates, and use concise briefs to keep teams aligned. When priorities conflict, I surface tradeoffs early and recommend a decision rather than waiting for direction.
I would build a repeatable process that combines competitor product reviews, sales-call feedback, win/loss themes, customer interviews, industry announcements, and market trends. I would synthesize the findings into actionable battlecards, narrative recommendations, objection handling, and product-feedback themes rather than producing static reports. The goal would be to help teams consistently articulate Liftoff's differentiated value and identify opportunities to improve our market position.
Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
As a member of the Growth & Product Marketing team, you will work closely with our GTM, Marketing and Product teams to shape how Liftoff positions itself in a competitive and fast-moving market. You will lead the strategic development of how we translate new product features into must-have mobile marketing products via sales collateral and marketing campaigns that effectively train internal teams and resonate with our target market. Most importantly, you’ll be the link that ensures the product we build resonates with the people we’re building it for.
Responsibilities
- Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
- Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
- Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
- Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
- Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
- Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
- Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
- Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions – North & South America, Europe and Asia
- Translate complex technical products and features into compelling, differentiated messaging – producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
- Apply an analytical and data-first approach to product marketing activities:
Requirements
- 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
- A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
- Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
- Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
- Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed.
- Comfortable using AI tools as a real part of daily workflow, not as a novelty
- Experience with WordPress and Hubspot, or similar tools
Why Join Liftoff?
- Innovative Environment: Be part of a company at the forefront of mobile app marketing, utilizing cutting-edge technologies to drive results.
- Professional Growth: Opportunities for continuous learning and career advancement in a dynamic industry.
- Collaborative Culture: Work with a diverse team of talented professionals who are passionate about delivering excellence.
- Comprehensive Benefits: Competitive salary, health benefits, and other perks to support your well-being.
Working at Liftoff is fast-paced, fun, and challenging, and we thrive on innovation. Come join the rocket ship and help shape the future of the mobile app ecosystem with us!
Location:
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.
We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate location and experience.
The following are our base salary ranges for multiple levels:
- SF Bay Area, NYC, Los Angeles/Orange County, Seattle: $153,000 – $180,000 plus bonus
- All other CA cities, Portland, All other WA cities, Denver, Austin, Boston: $141,000 – $165,000 plus bonus
- All other cities and towns in our approved states: $132,000 – $154,000 plus bonus
#LI-VM1
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
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