About this role.
Truelogic is seeking a Salesforce Marketing Cloud (SFMC) CRM Operations Specialist to support campaign execution, audience management, and marketing automation for a leading Middle East digital agency. The role involves building and optimizing campaigns within SFMC, managing data extensions, configuring customer journeys, and collaborating with cross-functional teams. Candidates should have 3-6+ years of SFMC experience with Journey Builder, Automation Studio, and Email Studio. This is a 100% remote position with competitive USD compensation, offering autonomy and the opportunity to work with top US companies.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Hiring Manager,
I am writing to express my strong interest in the Salesforce Marketing Cloud CRM Operations Specialist position. With over 4 years of hands-on experience in SFMC, including Journey Builder, Automation Studio, and Email Studio, I am confident in my ability to drive successful campaign execution and audience management for your enterprise clients.
In my previous role, I managed multi-channel campaigns, optimized automation workflows, and collaborated with cross-functional teams to enhance data quality and compliance. I am particularly adept at troubleshooting delivery issues and ensuring seamless campaign deployment.
I am excited about the opportunity to contribute to your agency's innovative projects and thrive in a remote, autonomous environment. Thank you for considering my application. I look forward to discussing how my skills align with your needs.
Sincerely,
[Your Name]
Sample interview questions
I have used Journey Builder extensively to design and automate multi-step journeys based on customer behaviors and triggers. For example, I created a welcome series that included email, SMS, and push notifications, segmenting users based on engagement levels. I scheduled the journeys, set decision splits based on opens/clicks, and used exit criteria to prevent over-communication.
I start by understanding the campaign goals and target criteria. I use data extensions to import and segment audiences, leveraging filters and SQL queries when needed. I ensure data is clean and deduplicated, and I maintain segmentation logic that aligns with compliance and governance standards.
In one campaign, emails were bouncing at high rates. I checked the send classification, verifying IP warming and reputation. I identified that the list included stale addresses, so I implemented a re-engagement flow and updated the suppression list. I also coordinated with the tech team to adjust DKIM settings.
I enforce data governance by setting up validation rules in data extensions, regularly auditing for duplicates and outdated records. I ensure opt-in and opt-out processes are correctly configured in SFMC, and I stay updated on GDPR and CAN-SPAM regulations. I also log changes for audit trails.
For a product launch, I worked with the marketing team to define the audience and creative assets. I coordinated with the tech team to integrate SFMC with our CRM for real-time data sync. I set up automated triggers for lead scoring and handed off leads to sales. Regular stand-ups ensured alignment and timely delivery.
About Truelogic
At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.
Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.
By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.
Our Client
The client is one of the Middle East’s leading strategic digital communications agencies, headquartered in Dubai with offices across the UAE, Saudi Arabia, and Egypt. Founded in 2010, the agency has grown to more than 150 professionals and has been recognized as Campaign Middle East’s Digital Agency of the Year for multiple consecutive years. The client specializes in digital strategy, customer experience, content production, social media, technology, and digital transformation initiatives for major regional and global brands. The company partners with government entities, destination brands, and enterprise organizations to deliver large-scale digital experiences that drive cultural and economic impact.
Job Summary
They are seeking a Salesforce Marketing Cloud (SFMC) CRM Operations Specialist to support campaign execution, audience management, marketing automation, and CRM operations for a large enterprise client.
Responsibilities
Build, execute, and optimize campaigns within Salesforce Marketing Cloud.
Manage audience segmentation, data extensions, and subscriber lists.
Configure and maintain customer journeys and automation workflows.
Support email, SMS, and multi-channel campaign execution.
Monitor campaign performance and troubleshoot delivery issues.
Partner with Marketing, CRM, Analytics, and Technology teams.
Ensure data quality, compliance, and governance standards are maintained.
Support testing, QA, and campaign deployment activities.
Qualifications and Job Requirements
3–6+ years of Salesforce Marketing Cloud experience.
Experience with Journey Builder.
Experience with Automation Studio.
Experience with Email Studio.
Audience segmentation and list management experience.
Campaign deployment and QA experience.
CRM operations and marketing automation experience.Strong understanding of email marketing best practices.
Experience working with stakeholders across Marketing and Technology teams.
Availability to support Middle East business hours.
Fluent English Level.
What We Offer
100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.
Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.
Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.
Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.
Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.
Why You’ll Like Working Here
A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.
Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.
Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you’re working with the best in your field.
Apply now!
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
