About this role.
Vercel, the agentic infrastructure company behind Next.js and v0, is hiring a Senior Product Designer to lead Growth Design for its self-serve user journey, spanning signup, onboarding, activation, and retention. The role requires owning ambiguous, complex problems end-to-end, using customer research, product data, and modern AI tools like Cursor and Claude Code to build and test prototypes. You'll co-own strategy with Product, Engineering, and Data, design and ship experiments, and translate learnings into durable product improvements. This position is ideal for a designer who thrives in a fast-moving, evidence-driven environment and enjoys working across people and agents. Vercel offers a remote-friendly culture with anchor days in SF, NY, London, or Berlin for eligible candidates.
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Senior Product Designer, Growth role at Vercel. Your mission to empower builders and agents to ship what's next deeply resonates with me, and I am drawn to the opportunity to shape the entire self-serve journey from signup to retention. My experience leading growth design initiatives has taught me to thrive in ambiguity, form data-driven hypotheses, and ship experiments that move key funnel metrics.
I have a strong track record of collaborating with product and engineering teams to take ideas from research to polished, accessible experiences. I am also comfortable prototyping with modern AI tools and working near code to validate concepts quickly, which aligns perfectly with your hands-on, evidence-driven culture.
I would love to bring my design leadership and growth mindset to Vercel and help define the future of agentic infrastructure. Thank you for your consideration.
Sample interview questions
In a previous role, I noticed a significant drop-off during the onboarding flow. I used product analytics to isolate the friction point and conducted user interviews to understand the root cause. I prototyped a simplified setup wizard, ran an A/B test with clear activation metrics, and saw a 15% increase in completion rate. I stayed involved through implementation and iterated based on post-launch data.
I always define guardrail metrics before launching an experiment, such as error rates or customer satisfaction scores. I also apply accessibility standards from the start, ensuring any new pattern works with assistive technologies. If an experiment shows gains but sacrifices trust, I either iterate on the design or kill it and pivot.
I regularly use v0 to generate UI variations and Cursor to edit code directly when prototyping. For example, I recently used Claude Code to structure a data-rich dashboard, speeding up iteration by 30%. I view these tools as accelerators that let me focus on solving the right problems.
I think of agents as first-class users with their own requirements—API clarity, predictable states, and efficient interaction patterns. I map out handoff points where a human might take over from an agent, ensuring both have clear feedback and recovery paths. I also test with real agent endpoints to validate assumptions.
I once proposed shifting focus from acquisition to activation based on funnel data. I presented a clear visual story with projected impact and risks, and invited engineering and product leads to challenge assumptions. By framing it as a shared experiment roadmap, we aligned on a new priority set that increased retained cohorts.
About Vercel:
Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.
About the Role:
You’ll help define Growth Design at Vercel and shape the complete self-serve journey: signup, onboarding, first project and deployment, adoption, conversion, expansion, and retention. The work spans people, agents, and the handoffs between them.
You’ll report into Product Design and work closely with Growth Product, Engineering and Data. You’ll have the authority and support to move from an observed problem to a working prototype, shipped experience, and measured result.
Vercel gives you unlimited access to leading LLMs and in-house tools that make product data easier to explore. If a tool limits the work, you can partner directly with its builders or improve it yourself.
This role does not come with a mature Growth Design playbook, stable briefs, or one bounded product surface. Priorities change as evidence arrives. Some experiments will not ship. Our data and tools allow us to validate hypotheses. You should enjoy finding the right problem, making something real, working through implementation, and staying accountable after launch.
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you’re located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
What You Will Do:
- Own the self-serve experience across onboarding, activation, adoption, monetization, and retention for people and agents.
- Find high-impact opportunities through customer research, product data, and direct use of Vercel.
- Co-own Growth strategy, priorities, hypotheses, and success measures with Growth Product, Engineering, and Data.
- Build and test working prototypes using the right tools for the question, including Figma, v0, Cursor, and Claude Code.
- Design and ship experiments, stay involved through implementation, and interpret results without losing sight of trust, accessibility, or the broader funnel.
- Turn what works into durable product improvements, reusable patterns, and better internal tools. Share the learning so Design and Growth improve with every experiment.
About You:
- Your portfolio demonstrates strong product design fundamentals and measurable outcomes. It shows how you identified opportunities, understood a funnel, chose what to measure, tested ideas, and improved a shipped product.
- You have owned ambiguous, complex work from problem framing through launch and iteration. You create clarity and make progress without waiting for a complete brief.
- You can form useful hypotheses, choose success and guardrail measures, and interpret quantitative and qualitative evidence with Data partners.
- You build interactive prototypes independently using modern AI tools. You are comfortable prompting, working near code, and learning whatever helps you validate an idea.
- You design clear, trustworthy experiences across skill levels and abilities. You care about interaction details, edge cases, language, accessibility, and recovery.
- You work directly with Product, Engineering, and Data, explain tradeoffs clearly, seek feedback early, and stay involved through implementation. You know when to use or evolve a system and when a one-off is the fastest responsible way to learn.
Bonus If You:
- Have shipped AI or agent experiences.
- Have an engineering background or experience contributing production web code.
- Have designed developer tools, infrastructure, or other technical products, or are already familiar with Vercel.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow – we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $172,000 – $258,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
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