About this role.
This Customer Evidence Marketing Manager role at PointClickCare focuses on developing customer advocacy and evidence-based marketing assets to drive revenue and reduce churn. The position involves creating customer value stories, managing a portfolio of marketing assets, and collaborating with product, demand, and content teams. The role is based hybrid in Canada or Salt Lake City, and requires strong strategic, communication, and influence skills.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader BRL market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Customer Evidence Marketing Manager position at PointClickCare. With a strong background in B2B marketing and customer advocacy in the health tech sector, I have successfully developed evidence-based programs that drive revenue and strengthen customer relationships. My experience in managing cross-functional teams and creating compelling value stories aligns perfectly with your needs.
I am passionate about your mission to provide exceptional care through innovative technology. I look forward to contributing to your team and helping shape the future of healthcare.
Sincerely, [Your Name]
Sample interview questions
I would assess the potential revenue impact, alignment with strategic goals, and resource availability. I'd use a scoring matrix to ensure the most valuable opportunities are addressed first.
I'd listen to their concerns, highlight the mutual benefits such as visibility and networking, and offer control over the content. I'd also share examples of past successes to build trust.
I'd track metrics like case study usage, conversion rates from assets, customer engagement, and churn reduction. I'd also gather qualitative feedback from sales and marketing teams.
I'd align on personas and messaging, then collaborate to produce videos, infographics, and written case studies. Regular check-ins and shared project management tools would ensure alignment.
I've managed budgets by forecasting, tracking expenses, and adjusting allocations based on performance. I use tools like Excel and financial software to ensure ROI.
Position Location:
Position Summary:
Key Responsibilities:
- Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers’ approval to use their logo – objections handling / influencing, convincing customers of mutual marketing benefits
- Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).
- Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns)
- Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs – continuously optimizing and improving program performance
Required Skills & Qualifications:
- Passion for building trust, fostering relationships, and communicating effectively with customers
- Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
- Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
- This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit
Preferred Experience:
- Ability to work hybrid from our offices in Toronto or SLC
- Growth mindset
- Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
- Experience translating insights and data into consumer value and marketing strategy
- Detail-oriented with the ability to manage cross-functional projects from inception through execution
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