About this role.
Skylum is looking for a hands-on Social Media Manager to own and grow Luminar's social media presence on Instagram, TikTok, and YouTube. The role involves developing the social strategy, creating and editing short-form video content, managing analytics, and collaborating with photographers and creators. The ideal candidate has at least 2 years of brand social media experience, strong visual taste, and familiarity with photo editing software. The position offers flexibility, remote work options, and a creative, supportive team environment. This is a unique opportunity to shape the voice of an award-winning photo editing brand.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am thrilled to apply for the Social Media Manager position at Skylum. With over four years of experience growing engaged audiences on Instagram, TikTok, and YouTube, I understand exactly what it takes to make a brand like Luminar stand out. My blend of creative content production and data-driven experimentation has consistently delivered measurable results. I am particularly excited about the opportunity to combine my passion for photography with my social media expertise. I would love to bring my energy and skills to your inspiring team.
Sample interview questions
I would start by analyzing Luminar's target audience and current content performance. Then I'd define clear goals, content pillars, and channel-specific tactics—short tutorials and transformations on TikTok, visually stunning before/afters and reels on Instagram, and deeper tutorials or vlogs on YouTube. I'd also set up a testing framework to iteratively improve based on analytics.
At my previous role, I launched a user-generated content campaign where customers shared their own edits. I created a branded hashtag, designed a template, and promoted it across stories and reels. It increased engagement by 150% and earned us 3,000 new followers in a month. I handled everything from the creative direction to posting and reporting.
I regularly follow industry blogs, participate in social media communities, and do my own testing. I also keep an eye on rising creators and early adopters to spot emerging patterns. When an algorithm changes, I adjust content formats and posting strategies to maintain performance.
I'd define key metrics aligned with business goals, such as engagement rate, follower growth, website traffic, and conversions where possible. I'd use both native analytics and third-party tools to track these, and I'd create a monthly report highlighting learnings and next steps. The most important is connecting data back to strategy.
I’m an avid photographer and regularly use Lightroom and Photoshop. I've also tried Luminar's AI-powered tools. This knowledge allows me to create authentic content that resonates with photographers, and I can also evaluate what the audience would want to see. It helps me speak the same visual language as the community.
Skylum allows millions of photographers to make incredible images. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.
Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.
Thanks to our incredible team of experts, we’ve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.
Role Purpose
We are looking for a Social Media Manager who can turn Luminar into one of the most inspiring photography brands on social media.
This is a creative and highly hands-on role for someone who understands both branding and platform algorithms. You’ll own Luminar’s social media strategy across Instagram, TikTok and YouTube, create compelling content, collaborate with photographers and creators, and continuously experiment to find what resonates with millions of people.
Responsibilities:
Social Media Strategy (30%)
- Develop and own Luminar’s social media strategy
- Translate brand strategy into engaging social content
- Define channel-specific approaches for Instagram, TikTok and YouTube
- Build content pillars and editorial planning
- Identify new content opportunities and platform trends
Content Creation (40%)
- Plan, create and publish engaging content
- Edit short-form videos and social-first creative assets
- Produce content that aligns with Luminar’s premium visual identity
- Continuously improve creative quality
Analytics & Experimentation (20%)
- Monitor social media performance across platforms
- Define success metrics and reporting
- Run creative experiments and content tests
- Analyze audience behaviour and optimize content strategy
- Turn insights into actionable recommendations
Creator & Ambassador Collaborations (10%)
- Work closely with photographers, ambassadors and creators
- Brief creators on campaigns and content
- Curate and repurpose creator-generated content
- Support community-driven storytelling
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Requirements:
- Min 2 years of experience managing social media for a brand
- Experience growing Instagram, TikTok and/or YouTube organically
- Strong portfolio of high-performing social content
- Hands-on experience editing short-form video
- Excellent visual taste and understanding of design principles
- Experience using analytics to improve performance
- Comfortable working independently from idea to publication
Nice to have
- Photography as a hobby or professional experience
- Experience with photo editing software (Luminar, Lightroom, Photoshop, etc.)
What we offer:
For personal growth:
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
- An educational allowance to ensure that your skills stay sharp;
- English and German classes to strengthen your capabilities and widen your knowledge.
For comfort:
- A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
- The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
For health:
- Medical insurance;
- Twenty-one days of paid sick leave per year;
- Healthy fruit snacks full of vitamins to keep you energized.
For leisure:
- Twenty-one days of paid vacation per year;
- Fun times at our frequent team-building activities.
What to expect when you apply
- An interview with our Talent Acquisition Specialist
- Professional interview
- Test task
- Management interview
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Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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