About this role.
This is a senior, high-volume inside sales position supporting families as they choose senior living and care options. The advisor owns a warm-lead pipeline, conducts persistent phone, text, and email follow-up, coordinates tours and referrals, and converts opportunities into move-ins. Success depends on consultative selling, empathy, disciplined CRM documentation, and consistent achievement of conversion and monthly sales targets. The role is fully remote, requires a dedicated hardwired home-office setup, and includes some evening, weekend, and holiday coverage. Candidates need at least five years of quota-driven sales experience, ideally including senior living community sales.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I segment opportunities by urgency, stage, engagement level, and next required action, then use a structured follow-up cadence in the CRM. Before each interaction, I review prior conversations and needs so my outreach remains relevant while I consistently document outcomes and commitments.
I would first review the tour feedback, stated needs, and any likely barriers such as timing, cost, or family consensus. I would use a concise, empathetic multichannel sequence across phone, text, and email that offers specific value, such as answering an unresolved concern, arranging another tour, or presenting a suitable alternative.
I begin by listening carefully and acknowledging that choosing care is highly personal. I then clarify decision criteria, timeline, stakeholders, and obstacles, using those facts to recommend practical next steps and create appropriate urgency without pressuring the family.
I would monitor outreach volume, contact rate, response rate, tour scheduling rate, tour-to-decision conversion, move-in conversion, pipeline aging, and attainment against monthly targets. I would use these measures to identify bottlenecks, test changes in messaging or cadence, and prioritize coaching opportunities.
After receiving feedback that my discovery calls were moving too quickly to a solution, I adopted a more structured questioning framework and summarized needs before recommending next steps. This improved trust, surfaced objections earlier, and helped me increase conversion by making my follow-up more targeted.
As a Senior Inside Sales Consultant, you will work with families who have already begun their search with A Place for Mom and guide them through the final stages of their decision.
This is a high-activity, performance-driven inside sales role focused on re-engaging families, managing a pipeline of opportunities, and converting interest into move-ins.
You will be responsible for consistent follow-up, strong consultative selling, and disciplined execution across every stage of the sales process.
You will play a critical role in helping families make one of the most important decisions of their lives. Your ability to follow through, guide effectively, and drive outcomes directly impacts both family experiences and business success.
What you will do:
Manage a pipeline of families who have previously engaged with A Place for Mom and require continued guidance toward a move-in decision.
Execute consistent, high-volume outreach across phone, text, and email to re-engage and advance families.
Drive outcomes by moving families from tour to decision, including scheduling additional tours and providing new referrals when needed.
Apply a structured follow-up cadence to maintain engagement and prevent pipeline stagnation.
Build trust quickly with families, understand their needs, and guide them to the best-fit care options.
Partner with senior living communities and care providers to coordinate tours, share feedback, and support move-in conversion.
Maintain accurate, real-time documentation in CRM to reflect pipeline status, next steps, and forecasts.
Consistently meet or exceed monthly sales targets and conversion expectations.
Participate in ongoing coaching, call reviews, and training to continuously improve performance.
What will make you successful:
High daily activity and consistent follow-up execution
Strong pipeline management and organization
Ability to convert engaged families into move-ins
Consistent achievement of sales targets
Responsiveness to coaching and continuous improvement
Who you Are:
A results-driven sales professional who thrives in a high-activity, metrics-based environment
Skilled at closing and advancing deals, not just generating interest
Highly organized with the ability to manage multiple families and timelines simultaneously
Comfortable owning a pipeline and being accountable for outcomes
Coachable, resilient, and motivated to improve performance
Qualifications:
5+ years of experience in a quota-driven sales role, preferably inside or phone-based sales
Proven track record of meeting or exceeding sales targets
Experience managing and converting warm lead pipelines
Strong communication and active listening skills
Ability to multitask (phone + CRM documentation simultaneously)
Proficiency with CRM systems and Microsoft Office tools
Ability to work remotely with a high level of focus and accountability
Preferred:
Bachelor’s degree
Strongly preferred Senior Living Community Sales Experience
Work Environment:
Fully remote role with a required dedicated home office space
High-speed, hardwired internet connection required
Company-provided laptop, VOIP system, CRM access, and tools
Schedule includes some evenings, weekends, and holidays
Compensation:
Hourly Base Salary: $51,500 ($24.76 an hour)
On Target Earnings: $86,500 ($35,000 variable bonus (Uncapped)
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
#LI-JR1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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