About this role.
Infisical is hiring a Growth Marketing Manager to own scalable acquisition, demand generation, conversion optimization, and brand growth for its open-source security infrastructure platform. The role targets a marketer with 5–7 years of B2B SaaS, digital, growth, or developer-marketing experience and broad channel expertise across paid, organic, SEO, email, partnerships, and influencers. The hire will independently analyze performance data, run experiments, create measurable pipeline, and collaborate with Marketing, Developer Relations, Sales, and Engineering. Success requires high ownership, rapid execution without an established playbook, and practical use of AI tools and automation. Candidates must be based in the United States or Canada.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Growth Marketing Manager role at Infisical. My experience building measurable B2B SaaS growth programs across paid acquisition, SEO, lifecycle, and partner channels aligns well with your need for an operator who can own growth initiatives end to end.
I would bring a data-driven approach to experimentation, funnel optimization, and pipeline creation, with a particular focus on reaching technical and developer audiences. I am also eager to use AI-enabled automation and strong cross-functional collaboration to help Infisical scale its developer-trusted brand.
Thank you for your consideration. I would welcome the opportunity to discuss how I can help accelerate Infisical’s growth.
Sample interview questions
I would start by mapping the full funnel from first touch through qualified pipeline and retention, validating tracking and attribution before choosing priorities. I would then identify the largest conversion or volume constraint, create a small set of channel-specific hypotheses, and run time-boxed experiments with clear success metrics. Winning tests would be documented, automated where possible, and scaled only after confirming incremental impact.
I would combine quantitative signals such as activation, product usage, conversion rates, and pipeline contribution with qualitative research from developers, sales calls, and community feedback. The messaging should clearly connect the technical problem, such as secure secrets management, to practical outcomes including faster development and reduced security risk. I would test the positioning across landing pages, paid creative, lifecycle programs, and developer content.
I would define channel-level metrics while keeping pipeline quality and revenue influence as the primary business outcomes. For example, I would monitor CAC, conversion by funnel stage, activation, sourced and influenced pipeline, opportunity rate, and payback period, while using cohort analysis to distinguish short-term lead volume from durable customer value. I would also communicate assumptions and attribution limitations clearly.
I would use AI for research synthesis, campaign variations, audience analysis, reporting automation, lead routing, and workflow orchestration, while maintaining human review for strategy, brand quality, and factual accuracy. The goal would be to reduce repetitive work and accelerate test cycles rather than automate decisions blindly. I would measure impact through time saved, experiment throughput, and incremental business outcomes.
I would establish shared definitions for qualified leads, activation, pipeline stages, ownership, and feedback loops. Regular reviews of campaign performance and sales outcomes would let us refine targeting and messaging quickly, while Developer Relations would provide direct insight into developer needs and community response. I would prioritize transparency and a shared dashboard so each team can see how growth efforts translate into outcomes.
Infisical is the open source security infrastructure platform that engineers use for secrets management, certificates, and privileged access management. We help developers and organizations securely manage billions of secrets every month including application configuration, database credentials, certificates, and more.
We’ve raised $19M from Y Combinator, Google, and Elad Gil, and our customers include Hugging Face, Lucid, and LG.
Join us on a mission to make security easier for all developers — starting with secrets management. We’re looking to hire exceptional talent to join us in building the open source security infrastructure stack for the AI era.
About the role
We’re looking for an exceptional Growth Marketing Manager who’s excited about developer audiences, open source, and building scalable growth engines. This role blends hands-on execution with strategic ownership across user acquisition, demand generation, and brand. You’ll own growth initiatives end-to-end—experimenting across channels, measuring what works, and helping more developers and organizations discover Infisical.
You’ll work closely with marketing, Developer Relations, Sales, and Engineering to:
Own and scale growth across organic social, paid acquisition, SEO, lifecycle marketing, partnerships, influencer marketing and other emerging channels.
Build campaigns and experiments that generate measurable pipeline while continuously improving conversion throughout the funnel.
Make data-driven decisions by analyzing marketing data independently to determine campaign performance and success.
Help shape how Infisical is positioned in the market, building a brand that developers trust and recognize.
Leverage AI tooling, automation, and internal workflows to move faster and increase the impact of the marketing function.
Requirements
5–7 years of experience in growth marketing, digital marketing, or developer marketing at a B2B SaaS company, ideally in an early- or growth-stage startup.
Broad experience across multiple acquisition channels, including organic social, paid search, paid social, email, and SEO.
Strong analytical skills with experience using data to drive decisions, prioritize opportunities, and forecast results.
High ownership with the ability to operate autonomously and execute quickly without an existing playbook.
Strong command of AI tools, including experience using AI agents, automation, or custom workflows to improve productivity.
Based in the US or Canada.
Nice to have
Experience marketing to developers or technical buyers in security, infrastructure, DevOps, or developer tools.
Experience with influencer marketing.
Experience building brand awareness and category presence at an early-stage startup.
Hands-on experience with modern marketing tooling, automation platforms, attribution, or internal growth tooling including Hubspot, Salesforce and GA4.
Familiarity with open source or product-led growth go-to-market motions.
Team, values & benefits
Our team brings experience from companies like Databricks, AWS, Red Hat, and more. We operate primarily as a remote team, but maintain a strong presence in San Francisco, where we have an office. We also get together in person throughout the year for off-sites, conferences, and team gatherings.
At Infisical, we offer competitive compensation, including both salary and equity options. Additional benefits, such as a lunch stipend and a work setup budget, are available with more details to be found on our careers page.
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